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What you should be considering when creating backlinks to your online content.

Updated on March 19, 2012

Theory vs Reality of Backlinking

You will have people tell you all day every day that creating a backlink is the best way to benefit you ranking on search engines. Many are under the assumption that only GOOD-GOOD-GOOD will come from a plethora of backlinks. The theory is that the more backlinks you have pointing back to your site, the better off you will be, because it is all about the numbers. In theory, this is correct. Backlinks create a little thing that we in the SEO world call link-juice. Although you cannot drink this link juice during breakfast, it does help in giving your online content a kick to start climbing on search engines. In reality opposed to theory, backlinks can actually harm your rankings just as easily as it can assist in it.

Work with not against Google!


Say hello to SEO!


Giving Google what Google wants!

First thing is first, Google wants to see natural backlinking to your webpage. What I mean by natural is legit-real backlinks from multiple sites around the web, from multiple people, from various IP addresses. Yes it would be great to publish a hub and have a variety of PR6 through PR9 websites linking back to your wonderful, insightful, totally unique content, but the odds are, it isn’t going to happen and if it does, it won’t happen automatically when you publish your hub. Backlinking typically happens overtime. Sure it is okay to go around on your hubs, blogs, and social media sites and create backlinks to and from each, but for the most part- you need to focus on the quality of the content so others with quality content want to set up links from their sites that point back to yours.

This is what is referred to as your ‘Link Profile’. Your Link Profile is basically the overall makeup (quality) of every single one of the links that point back to your webpage. There are various things that are considered when determining the quality of a backlink. Truth is, I do not know all of them, nor does anyone else, because this is in part what Google’s algorithms is made up of and if anyone of us knew all that Google considered when ranking our worth online-they would be oh so rich for breaking Google’s code.

There is a lot to know about SEO

Consider this...Google does when considering your back-linking benefit

Okay, let’s get back on track and see what some of the most important things you need to consider when looking at backlinks because this is also effecting your overall SEO in a very impact able way.

#1- how many links point back to your site- Do you have 1 link, 10 links, maybe 500 links pointing back to your site? With SEO and back linking practices- numbers do matter.

#2- types of the links- the type of links matter. Do you have no follow backlinks, or follow backlinks back to your website, and what is the relevance to the content you have on your site to the site that is linking to you, if you are relevant to the link, this will benefit far more.

#3- Age of the link pointing back to your website-The longer a link is in place, the better. This is why it is important, that when you are linking to others here on hub pages, you know and trust their reputation to stick around and let hubs stay, regardless if traffic has dwindled.

Backlinking creates link juice- Which is Google's favorite type of juice!

How old can or would you go to increase your PR?

#4- Page Rank of the links pointing back to your site.

-The higher the PR of the sites that are pointing back to you, the better that it is for you and your PR and Google Ranking.

#5- The age of the domain of the site that is linking back to your website/webpage. Your domain age matters in determining your PR, the higher PR a site has, the probability that both the webpage and the overall domain have a higher PR, and are old than others further down on the list of results. So remember the older the site the better the backlink.

Example- if I have a domain that is 5 years old and I link to your site for 12months- this is more important than a domain that is 1 year old and links to your site for 3 months. YOU WANT YOUR BACKLINKS TO STICK!

#6- the anchor text used to link back to your site- When anchor text is being used to link back to your site, you want to make darn sure that the site the link is coming from is relative to the content that you have on your site. The more relevant the content is the better.

How many links do I need to get to the top of Google searches?

#7- If you are optimizing for the term “Poetry Online”, and you type that into the Google Search Tool, the number of links that you have pointing back to your site should be comparable to the number of links that each one of the individuals on the first page of the results page has pointing back to their sites. If each one of those sites has 500 links- you may want to consider finding a search term that will still provide traffic, but will also be easier to obtain the required number of links back to your content.

#8- How natural do you appear to be when creating backlinks to your webpages? Google wants the links to your site to appear natural, not unimaginable and lucky. Keep your linking to comfortable level and progressive. Logic is, it is better to arrive at the top over time, than it is to arrive immediately- because if you are there because time has told you to be there, you will remain their longer than if you force your way to the top.

#9- Do not fret if you start off strong and end up not where you began. Often when you introduce new content to the web, you may bounce around for a time before you settle into your earned place. This is normal. It is normal to be #3, then #1 and settle into the #8 spot until you get rolling with optimizing your content. Do not freak out, you bounce until Google can decide where you should be.

There is so much that is being considered when Google ranks your web-site.


How to check if your Backlinks are helping or hurting your PR with Google

Here is one last bit of advice before i conclude this hub, this is some advice that I shared with some on my fellow Huber's in one of the Facebook Groups I am included in. If you have been creating backlinks to your hubs and regardless of how many you have created, and regardless of the improvements you have made to your hub, it begins and continues to drop in ranking, the first thing that you want to do is STOP. Stop what you are doing, stop backlinking and check your backlinking against the search engines.

Here is something I do to ensure that my backlinks are a benefit to my online content, I am not sure if it is a big secret amongst SEO professionals or not, but it will give you a clear persepctive if your backlinking habits are harming your Page Rank and placement on Google search results.

Go to the Google Search Tool and type this: all in anchor (but without the spaces) and then an exact search word you are ranking for or trying to rank for typed within " ".

Example- allinanchor "Backlinking"

The results that Google will show are all the web pages that are building back-links using that exact phrase as anchor text. If you are #5 on the results of your allinanchor search---but #25 on a normal search, Houston-you have a problem with your Link Profile and need to stop and re-examine what you are doing and where you are gaining backlinks from.

Here is some good news if you do have issues with your Link Profile, as long as Google is still indexing your webpage, the damage can usually be undone by changing a few things and paying closer attention to how you are applying your back-links to and from web-pages around the internet.

If you are #5 on the allinanchor search and #5 or even #7 or #3 on your regular search, you are fine and your backlinks are not hurting your position. You should relax, some things take some time to show their optimum benefit.



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    • Teddletonmr profile image

      Mike Teddleton 5 years ago from Midwest USA

      This article on what should be considered when creating backlinks to online content is interesting.

      All the black hat and white hat SEO methods are something we all share an interest in, that is when we want to get better at what we are doing online anyway.

      Thanks for sharing your back linking tips.

    • Candie V profile image

      Candie V 5 years ago from Whereever there's wolves!! And Bikers!! Cummon Flash, We need an adventure!

      fantastic! now that I'm completely confused.. But learning.. Oy!!

    • RTalloni profile image

      RTalloni 5 years ago from the short journey

      Thanks much for this helpful input on creating backlinks.

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      Teddletonmr- there are so many things that people do not realize about SEO, so when I am asked to teach it, I wonder where I should begin. Sometimes I feel as if I am feeding too much or not enough to benefit, but hopefully at the end of the day someone has an "Ahha moment when reading something I try to relay within the writing. Thanks for the comment and for reading.

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      Candie V- I am sorry to confuse hope that it can soon make sense. If you want to read a little more on backlinks, I wrote a hub called Easy Back-linking Process for the SEO Clueless... perhaps that may make a little more sense. Thanks for reading and for commenting.

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      RTalloni- thanks for the comment, I hope it was able to provide some useful knowledge for you.

    • annart profile image

      Ann Carr 5 years ago from SW England

      Interesting! I'm not good at all the technical stuff so this helps a lot, thank you. Voted up and useful.

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      annart- Thanks for commenting, I am glad I could help you out a bit. Let me know how it goesm and if you have any questions...

    • homesteadbound profile image

      Cindy Murdoch 5 years ago from Texas

      I always enjoy reading what you write and I always learn something. Thank you so much. I can't wait to get finished with the 30/30 so I can catch up on more of your stuff!

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      homesteadbound. thanks for the support. I appreciate the comment. I wish I could have kept up with the 30/30 or at least my 15/30... but trying to find a new job is time consuming. I do have a few that are almost completed... hope I can get them published this week, possibly tomorrow... my traffic hasnt been as high these past few days

    • profile image

      jenubouka 5 years ago

      A great explanation H.C. indeed. For me, the bottom line is do not fiddle with buying into back links or surfing around to find them. Slow and steady is the speed for me. I believe over time of publishing good content and keeping it fresh all good "should" prevail. This was a very helpful hub about the most sought after query!

    • chinemeremz profile image

      chinemeremz 5 years ago

      Hi HC, this is quite and interesting read, but my question as far as backlinking in post panda times is this-

      is back linking via bookmarking sites like digg, reddit etc still relevant?

      Aside using fb and twitter as back linking tools; which from my knowledge in this post panda era relevant bearing in mind that Google wants to know how much your content and links are shared by your social friends-does links really determine page rank in SERP ?

      Thanks once again for this tutorial

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      jenubouka- thanks for reading and for commenting. People often look at SEO as a sprint to get ahead...this is not a good thing to do, fore you will be disappointed in the end. SEO is a marathon...building your structure wisely with strong content will get you where you want to go. Patience is a virtue and it pays off if you do right by your hubs. You have a good outlook as to how to handle your SEO and hubs. :)

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      chinemeremz, Using sites like stumble upon, reddit and Digg are all good sites to backlink from. Each of these sites have good-standing and relevance on the Search Engines. I am not sure what their PR's are, but I am sure they are 6+...which makes them relevant doorways to your content. But these are not the anchor text link backs that are extremely beneficial to all of us. The anchor text back-links are from the sites with a strong PR that use the keyword phrase we are optimizing for to link back to our site (webpage).

    • Candie V profile image

      Candie V 5 years ago from Whereever there's wolves!! And Bikers!! Cummon Flash, We need an adventure!

      Thank you Holly! I will start with the clueless hub!

    • zeke2100 profile image

      zeke2100 5 years ago

      Just make sure that the backlinks are actually related to the HUB. Unrelated links look like spam and give the HUB less credibility.

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      Candie V- GREAT! Hope it is an easily understood piece, :)

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      zeke2100- exactly, relevant content is very important with anything SEO... thanks for the comment :)

    • Duane Reeve profile image

      Duane Reeve 5 years ago from Cape Town, South Africa

      Nice easy to read post on backlinking! Thx

      A critical error people make when creating backlinks, is failing to check if the source page is 'indexed' by Google.

      There is no point spending hours creating backlinks (particularly via blog commenting) if the source page hasn't been indexed.

      i.e. if Google doesn't know about the 'source page', it surely isn't gonna find your backlink.

    • H.C Porter profile image

      Holly 5 years ago from Lone Star State

      Duane Reeve- Thanks for the comment, and yes- the better the PR the better the link, which is always something that should be considered when creating backlinks.

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