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Who owns Hub Pages?

Updated on September 9, 2013

The post Google Panda shock to the Hubpages success story

Data shows the shock to  Hubpages money-making model after the Panda change by Google.
Data shows the shock to Hubpages money-making model after the Panda change by Google. | Source

Hubpages success story: going great until Google change its rules; the Panda crash

Things were going great: For the four guys who set-up Hub Pages, for five years the Hub Pages success story astounded the market. The idea of free content and shared advertising revenue created great numbers.
After Google changed the rules: Hub Pages revenue and Google visibility crashed by near 50 per cent, overnight in 2011 when Google's Panda algorithm change changed the game rules. Hub Pages fought back and the numbers increased. But some high earners were not so happy and went away to other sites, leaving Hub Pages as a mere back link tool. In my view, Hub Pages content dumbed down a bit after that. Also I felt the removal of RSS made Hubpages less useful. But CEO Paul Edmondson has led a recovery plan for Hub Pages, and maybe it will make a difference.

Google changes the rules again on September 28 2012: Another Google algorithm update, on September 28 2012 again changed hits patterns; the Google algorithm for exactly matching domain name removed the connection to popular search queries; (So for example hubpages/acne would get lower ranking for content on "acne").

Four men own Hubpages

Who's who at Hubpages:

  1. Paul Edmondson, Chief Executive Officer;
  2. Jay Reitz, Vice President of Engineering (one report says he had sold out);
  3. Paul Deeds, General Manager of Hub Pages.
  4. Hub Pages also gives top listing to:
    • Norah Casey Chief Moderator; and
    • Jason Menayan Director of Marketing.

Strange - huge hits but low Hub Pages rank: But students of Hub Pages SEO will note with interest the Hubpages ranking system gives the author described above - who has gained 57 million hits; has under the Hub Pages system;

  1. a Hub Pages low rank; and
  2. that Hub Pages author publishes a low number of hubs.

Constructed by whom? The possibility exists that this superhubber is

  • a construct - designed by Hub Pages itself;- or
  • another with insider knowledge of SEO; with
  • content made to fit the Google and Yahoo query analytics

We outsiders will never know! However it would prove an anti-competitive action by Hub Pages if it did condone this kind of insider authoring; an action, perhaps, illegal under US law. But the Hub Pages game lets anyone learn SEO, and earn.

The secret formula: So I guess you and I could earn a million, if we figured out the formula!

Hubpages a kind of gambling

But with Hubpages the 'gambler" uses time as a currency, not money. Data on Hubpages records one per cent of Hubpages authors act like addicts. So Hubpages performs a social function; and Hubpages keeps that one per cent coming back for rewards, and those rewards have an addictive affect.

Hubpage addicts

Are you a Hubpages addict? If you ciick on your statistics more than once a day then probably, yes
Are you a Hubpages addict? If you ciick on your statistics more than once a day then probably, yes

Demographics of Hub Pages in its biggest market - the USA

Founded in 2006: Three of the Hub Pages men came together from another start-up, MongoMusic; and Paul Edmondson worked before as Group Product Manager for MSN Entertainment. It's not wholly clear but it appears Paul Edmondson also owns Yeildbuild, a bunch of code which sorts among various online advertising offers and selects the most financially effective,.

Hubpages uses Yeildbuild: Authors can also use Yeildbuild place to ads on sites outside Hub Pages. In that case Yieldbuild takesa lower value - 3 per cent of income. But you have to build your own site.
Online social content community plan: The idea for Hubpages to make money involved a plan were self-published authors would write; Hubpages would share advertising revenue with the authors. The Venture capital firm Hummer Winblad's site describes the original topic range would cover:
"arts and design, autos, books, literature and writing, business and employment, education and science, entertainment and media, family and parenting, fashion and beauty, food and cooking, games, toys and hobbies, gender and relationships, health, holidays and celebrations, homes, tutorials and community, personal finance, pets and animals, politics and social issues, religion and philosophy, sports and recreation..."

Hubpages demographics in the USA

The Hubpages demographics growth in young people - possibly school and college students posting class work essays, and growth in females and hispanic and African American users
The Hubpages demographics growth in young people - possibly school and college students posting class work essays, and growth in females and hispanic and African American users | Source

Address to send a greeting card to Hub Pages

Based in San Francisco: Hub Pages official address appears as 3rd Floor 95 Minna Street San Francisco, CA 94105 United States Fax: 415-367-2499. By email and by phone in the USA 415-625-9698

Hubpages an all-American creation, with with global users.

3rd Floor 95 Minna Street San Francisco, CA 94105 United States:
95 Minna Street, San Francisco, CA 94105, USA

get directions


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    • claudiafox profile imageAUTHOR


      3 years ago from Sydney, Australia

      Thank you.

    • profile image


      5 years ago


    • profile image


      5 years ago

      The link to Webstat ranks is broken,

      But you can check it out at -

    • ivanmarginal profile image


      5 years ago from Jakarta

      I love the information you wrote. Thanks for sharing this. Voted up.

    • Spongy0llama profile image

      Jake Brannen 

      5 years ago from Canada

      I think there should be a system in place that automatically deletes hubs of such low quality that it's obviously someone just writing for the sake of making ad space and making money.

    • dwachira profile image

      [ Danson Wachira ] 

      5 years ago from Nairobi, Kenya

      Hi claudiafox ,

      I keep on reading this now familiar success story of HP that was once the darling of Google. Until HP gets the acts together and probably regulate some of this writings we may still sink lower no matter what quick fixes are made. I like writing for HP and i would hate seeing HP go that low on ranking. Voted up and useful.

    • Emmanuel Kariuki profile image

      Emmanuel Kariuki 

      5 years ago from Nairobi, Kenya

      Very enlightening info. I have never paid much attention to SEO - I just write from my heart, but maybe I should start. And that great earner should come out of the closet and teach us a thing or two. Now I know who owns hubpages! shared.

    • fpherj48 profile image


      5 years ago from Beautiful Upstate New York

      Because I appreciate HP so much, for the opportunities it offers, all who join, I am disappointed to learn of these "numbers," that do not lie. This, we must accept....they don't lie.

      Your hub is an awakening for any of us who have been concerned and curious...and I, for one, thank you for your research and extremely educational read.

      No matter how this is looked at, I'm even more curious about all the mystery........what's it really all about?

      I know that I fully intend to hang in there, until there appears to be no hope at all that HP will recover, or at least show signs of an upward trend.

      Thank you so much. I will hope that you are kind enough to keep us informed and updated, in terms of the facts contained herein. UP+++

    • Rock_nj profile image

      John Coviello 

      5 years ago from New Jersey

      claudiafox - Interesting read about the founding and structure of HubPages. Regarding your post above about the quality of Hubs and it potentially hurting HubPages' Google ranking, that was addressed a while ago. That's why Hubbers have their own subdomains, so Google ranks their content exclusive of what other Hubbers are doing.

    • claudiafox profile imageAUTHOR


      5 years ago from Sydney, Australia

      Yes all of us on the learning curve here; the dream of "making money on line". Australia's dollar so high I think you will get more gain than I will, relative to the rupee. But money-aside meanwhile I find it lots of fun, and lots of learning about SEO when you use Hub Pages for training wheels. Met some great people, too.

    • sweetie1 profile image


      5 years ago from India

      Very informative post ..thanks for sharing

    • claudiafox profile imageAUTHOR


      5 years ago from Sydney, Australia

      Thanks, Anonymous! I have also looked a bit more at Google google algorithm changes and find the "Panda" change reduced ranking for low quality web sites. My view on Hub Pages right now - it suffers from success; too many posts of very, very low quality. Millions out there want to "make money online". Fair enough. Why not! And these low-skilled authors learn on the job. If this junk-content-swamping goes on I would argue Google may de-rank Hub Pages yet further. But what astonished me after my investigation into the dark arts of SEO - a low-quality hub can still gain 57 million hits - if it answers a question 57 million people want to know.

    • Anonymous00 profile image


      5 years ago

      This is a great post. Fantastic work =)


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