Who owns Hub Pages?
The post Google Panda shock to the Hubpages success story
Hubpages success story: going great until Google change its rules; the Panda crash
Things were going great: For the four guys who set-up Hub Pages, for five years the Hub Pages success story astounded the market. The idea of free content and shared advertising revenue created great numbers.
After Google changed the rules: Hub Pages revenue and Google visibility crashed by near 50 per cent, overnight in 2011 when Google's Panda algorithm change changed the game rules. Hub Pages fought back and the numbers increased. But some high earners were not so happy and went away to other sites, leaving Hub Pages as a mere back link tool. In my view, Hub Pages content dumbed down a bit after that. Also I felt the removal of RSS made Hubpages less useful. But CEO Paul Edmondson has led a recovery plan for Hub Pages, and maybe it will make a difference.
Google changes the rules again on September 28 2012: Another Google algorithm update, on September 28 2012 again changed hits patterns; the Google algorithm for exactly matching domain name removed the connection to popular search queries; (So for example hubpages/acne would get lower ranking for content on "acne").
Four men own Hubpages
Who's who at Hubpages:
- Paul Edmondson, Chief Executive Officer;
- Jay Reitz, Vice President of Engineering (one report says he had sold out);
- Paul Deeds, General Manager of Hub Pages.
- Hub Pages also gives top listing to:
- Norah Casey Chief Moderator; and
- Jason Menayan Director of Marketing.
Strange - huge hits but low Hub Pages rank: But students of Hub Pages SEO will note with interest the Hubpages ranking system gives the author described above - who has gained 57 million hits; has under the Hub Pages system;
- a Hub Pages low rank; and
- that Hub Pages author publishes a low number of hubs.
Constructed by whom? The possibility exists that this superhubber is
- a construct - designed by Hub Pages itself;- or
- another with insider knowledge of SEO; with
- content made to fit the Google and Yahoo query analytics
We outsiders will never know! However it would prove an anti-competitive action by Hub Pages if it did condone this kind of insider authoring; an action, perhaps, illegal under US law. But the Hub Pages game lets anyone learn SEO, and earn.
The secret formula: So I guess you and I could earn a million, if we figured out the formula!
Hubpages a kind of gambling
But with Hubpages the 'gambler" uses time as a currency, not money. Data on Hubpages records one per cent of Hubpages authors act like addicts. So Hubpages performs a social function; and Hubpages keeps that one per cent coming back for rewards, and those rewards have an addictive affect.
Demographics of Hub Pages in its biggest market - the USA
Founded in 2006: Three of the Hub Pages men came together from another start-up, MongoMusic; and Paul Edmondson worked before as Group Product Manager for MSN Entertainment. It's not wholly clear but it appears Paul Edmondson also owns Yeildbuild, a bunch of code which sorts among various online advertising offers and selects the most financially effective,.
Hubpages uses Yeildbuild: Authors can also use Yeildbuild place to ads on sites outside Hub Pages. In that case Yieldbuild takesa lower value - 3 per cent of income. But you have to build your own site.
Online social content community plan: The idea for Hubpages to make money involved a plan were self-published authors would write; Hubpages would share advertising revenue with the authors. The Venture capital firm Hummer Winblad's site describes the original topic range would cover:
"arts and design, autos, books, literature and writing, business and employment, education and science, entertainment and media, family and parenting, fashion and beauty, food and cooking, games, toys and hobbies, gender and relationships, health, holidays and celebrations, homes, tutorials and community, personal finance, pets and animals, politics and social issues, religion and philosophy, sports and recreation..."
Hubpages demographics in the USA
Address to send a greeting card to Hub Pages
Based in San Francisco: Hub Pages official address appears as 3rd Floor 95 Minna Street San Francisco, CA 94105 United States Fax: 415-367-2499. By email firstname.lastname@example.org and by phone in the USA 415-625-9698