ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why HubPages Will Increase In Value

Updated on August 8, 2013
Source

The Value Of User Generated Content

The value of user generated content has increased greatly as industry and government develop a greater awareness of what can be mined from social media sites. Data mining is not simply tracking a users cookies to see what sites an individual person may visit, or what products an individual orders. Data mining is looking at “big data”. Data mining digs through huge stores of data, searching content for patterns and relationships. User generated content is available on social media sites such as personal blogs, Facebook, Google+, and writer's sites such as HubPages and Squidoo. Although these sites aren't allowed to sell personally identifiable information (such as phone numbers or addresses), they can provide aggregate data. When properly analyzed, such data can spot trends and give valuable insight into the public mind. Social media chatter as well as content on blogs and writing sites such as HubPages serve as a vast oceans of knowledge to be mined for opinions and trends. Through data mining, the probability of a movie's success or the popularity of a political candidate can be measured. It can spot trends in product marketing, finance, social dynamics and even public health. Data mining is a knowledge discovery tool that offers the ability to discover new information as well as predicting outcomes. It's power and potential is seen as gold by the marketing industry, and I believe that sites offering such content will only increase in value.

Why HubPages Is Perfectly Positioned For This Market

There are 4 things that I see in HubPages that will make it an extremely valuable resource for data mining:

  1. Authenticity of content – Because HubPages does not dictate the subject matter of content, the writing that occurs on HubPages is authentic. The openness of the platform promotes and encourages users to write original hubs that they are genuinely interested in, thereby making trend spotting and prediction more possible. Other platforms that dictate content and focus on keywords (content farms) do not provide very valuable data because it's not reflective of the author's genuine interest in the subject.
  2. HubPages offers rich forums and lively user interaction – This is a critical component of data mining. The chatter that forums produce greatly contribute to getting a better picture of the public consciousness. All you have to do is read through the HubPages forums to see the genuine interest that certain subjects spark.
  3. HubPages offers users the chance to ask questions – The questions that show up on HubPages as well as the answers offer useful data. Questions that get plenty of responses show that the public is interested in these subject areas.
  4. HubPages offers the chance for users to rate content – The popularity of topics and viewpoints can easily be seen by the data gathered through the HubPages rating system. Votes up, useful, funny, awesome, beautiful and interesting can be gathered along with links to other social media such as Facebook, Tweeter and Pinterest. The popularity of a subject is a big component in spotting trends and opinions. Hubpages not only offers the means for users to vote on hubs, but encourages it.

Data mining gets the big picture
Data mining gets the big picture | Source

Don't Worry – It's Not Personal!

If you are a HubPages contributor, you don't have to worry about the data mining of your content or the social interaction that you engage in. As I stated in the opening paragraph, data mining is looking at “big data” - the overall big picture. Nothing is personally identifiable – it's all about aggregated data. Data mining is a rapidly exploding trend that will continue. If you are part of the HubPages community, you will only benefit from being associated with a platform that will increasingly be seen as a valuable resource. After all, like it or not, that's what keeps social media sites going. It's all about marketing!

© 2012 Margaret Perrottet

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)