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Why HubPages Will Increase In Value

Updated on August 8, 2013
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The Value Of User Generated Content

The value of user generated content has increased greatly as industry and government develop a greater awareness of what can be mined from social media sites. Data mining is not simply tracking a users cookies to see what sites an individual person may visit, or what products an individual orders. Data mining is looking at “big data”. Data mining digs through huge stores of data, searching content for patterns and relationships. User generated content is available on social media sites such as personal blogs, Facebook, Google+, and writer's sites such as HubPages and Squidoo. Although these sites aren't allowed to sell personally identifiable information (such as phone numbers or addresses), they can provide aggregate data. When properly analyzed, such data can spot trends and give valuable insight into the public mind. Social media chatter as well as content on blogs and writing sites such as HubPages serve as a vast oceans of knowledge to be mined for opinions and trends. Through data mining, the probability of a movie's success or the popularity of a political candidate can be measured. It can spot trends in product marketing, finance, social dynamics and even public health. Data mining is a knowledge discovery tool that offers the ability to discover new information as well as predicting outcomes. It's power and potential is seen as gold by the marketing industry, and I believe that sites offering such content will only increase in value.

Why HubPages Is Perfectly Positioned For This Market

There are 4 things that I see in HubPages that will make it an extremely valuable resource for data mining:

  1. Authenticity of content – Because HubPages does not dictate the subject matter of content, the writing that occurs on HubPages is authentic. The openness of the platform promotes and encourages users to write original hubs that they are genuinely interested in, thereby making trend spotting and prediction more possible. Other platforms that dictate content and focus on keywords (content farms) do not provide very valuable data because it's not reflective of the author's genuine interest in the subject.
  2. HubPages offers rich forums and lively user interaction – This is a critical component of data mining. The chatter that forums produce greatly contribute to getting a better picture of the public consciousness. All you have to do is read through the HubPages forums to see the genuine interest that certain subjects spark.
  3. HubPages offers users the chance to ask questions – The questions that show up on HubPages as well as the answers offer useful data. Questions that get plenty of responses show that the public is interested in these subject areas.
  4. HubPages offers the chance for users to rate content – The popularity of topics and viewpoints can easily be seen by the data gathered through the HubPages rating system. Votes up, useful, funny, awesome, beautiful and interesting can be gathered along with links to other social media such as Facebook, Tweeter and Pinterest. The popularity of a subject is a big component in spotting trends and opinions. Hubpages not only offers the means for users to vote on hubs, but encourages it.

Data mining gets the big picture
Data mining gets the big picture | Source

Don't Worry – It's Not Personal!

If you are a HubPages contributor, you don't have to worry about the data mining of your content or the social interaction that you engage in. As I stated in the opening paragraph, data mining is looking at “big data” - the overall big picture. Nothing is personally identifiable – it's all about aggregated data. Data mining is a rapidly exploding trend that will continue. If you are part of the HubPages community, you will only benefit from being associated with a platform that will increasingly be seen as a valuable resource. After all, like it or not, that's what keeps social media sites going. It's all about marketing!

© 2012 Margaret Perrottet

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    • favored profile image

      Fay Favored 

      3 years ago from USA

      All I can say is that I hope you are right. From what I can see, people are happy with HP.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      4 years ago from San Antonio, FL

      electronician - Glad you stopped by, and yes - HubPages is a really good site to write for. I've noticed that since they've made changes and cracked down a bit on quality, that my earnings have gone up slightly (higher CPM).

    • electronician profile image

      Dean Walsh 

      4 years ago from Birmingham, England

      Great analysis, I hope you're right because hubpages is a great site to write for!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      4 years ago from San Antonio, FL

      thumbi7 - I feel that HubPages is a great place to write. I know there's lots of talk about the changes taking place, but I think the staff is trying their hardest to improve the site. Thanks for stopping by and taking the time to comment on this. I appreciate it.

    • thumbi7 profile image

      JR Krishna 

      4 years ago from India

      I don't know much about data mining, social media etc. Your hub was greatly educational to me. I understood we have chosen a good place and we can continue to write.

      Thanks for sharing this

    • Au fait profile image

      C E Clark 

      5 years ago from North Texas

      I've noted that my profile page hasn't updated for at least 2 days. It usually says near one's photo and name how long it's been since they were last there. It says it's been 2 days since I was there, but in fact I responded to comments as recently as an hour ago.

      Also, the number of followers one has is usually displayed next to their thumbnail photo on the actual hubs. Mine is showing 2 followers behind on the hubs, but it's accurate on my profile page.

      Today I had a very hard time getting comments I posted in response to comments received to show in the feed. I had to submit them several times before they would show, and some never did. Also, when I approved comments, they didn't show in the feed every time. Lots of technical problems on this site and they seem to be getting worse.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Au fait - I noticed too that the stats aren't updating lately, but hadn't noticed posts not showing up. Sounds like computer problems to me. Glad you stopped by though, and thanks so much for voting and sharing.

    • Au fait profile image

      C E Clark 

      5 years ago from North Texas

      Interesting, but many of the options on here aren't working at any given time. The STATS page has not updated for 17 hours and won't likely update anytime soon. Posts to comments I've received aren't showing up in the feed, nor are comments I receive once I approve them. So many things on this site don't work anymore that I have to wonder if it's slowly but surly going belly up.

      You make good points though and they're certainly worth considering. Voted up, useful, and interesting. Will share.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      rajan jolly - I'm glad you enjoyed this - thanks so much for reading and especially for voting.

    • rajan jolly profile image

      Rajan Singh Jolly 

      5 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Wonderful reading about Hubpages from a different angle, Margaret. Thanks for writing this.

      Voted up.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      vinayak1000 - I'm going to be very interested in how data mining affects marketing in general, and how it's used. Thanks so much for taking the time to read this, and for commenting and voting. It's greatly appreciated.

    • vinayak1000 profile image

      vinayak1000 

      5 years ago from Minneapolis

      This was something that I was always worried about. Good to see that you've gotten the discourse going. Voting up and useful.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Peggy - thanks so much for reading, commenting and voting - I really appreciate it.

    • Peggy W profile image

      Peggy Woods 

      5 years ago from Houston, Texas

      Very interesting article about data mining. I suppose that there are entities that spend much of their time collecting statistics from all sites on the Internet and then putting that information to various uses. Up votes!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      dragonflyfla - I agree that Google is enormously influential in these sites competing, but I think that the data mining will play an increasing role in marketing. Thanks so much for reading and voting!

    • dragonflyfla profile image

      dragonflyfla 

      5 years ago from South Florida

      I love your positive perspective on this, I can't help but to think of Google's Panda....easy come, easy go. I also believe Panda had a lot to do with competition of these sites against some other heavy hitter. Voting you up and interesting.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      johnooo - I've read that it is really useful to spot trends, so yes, I would imagine politicians will be able to better understand the public mind. Thanks so much for reading and commenting - I really appreciate it!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      georgescifo - I'm anxious to see how HubPages does in 2013 as well. I really like this writing platform, so I hope they are successful in this very tough market.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Au fait - Data mining is one of the hottest things going on in marketing right now, and I think that it will only increase in the future. Thanks so much for reading, and especially for sharing.

    • john000 profile image

      John R Wilsdon 

      5 years ago from Superior, Arizona

      I think you are correct in figuring data mining will only become more desirable in the future. I suppose that we should be thankful that with politics candidates will at least be knowledgeable about what the public is probably wanting. Let's hope so. Enjoyed this much.

    • georgescifo profile image

      georgescifo 

      5 years ago from India

      Really love to see how hubpages shapes up in 2013.

    • Au fait profile image

      C E Clark 

      5 years ago from North Texas

      Very interesting. I can see how gleaning information from the various websites you mentioned would make it possible to forecast trends or even create them. Voting you up, interesting, and will share!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      From what I've been reading, data mining has become huge, and it certainly is the trend in internet marketing. I want to read more about it. What's interesting is the predictive value of data mining, which could be used in other areas besides marketing. Thanks for reading and taking the time to comment!

    • ktrapp profile image

      Kristin Trapp 

      5 years ago from Illinois

      This is really interesting information. I've never taken the time to learn about data mining, so I appreciate this concise lesson. From your explanation I can certainly see why sites like HubPages and others are gold mines of valuable data The data gathered from what people are moved to write about (Hubs, forum posts, questions and answers, etc.) certainly seems like an easy way to take the pulse of what's really on the minds of real people.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Thanks for reading and the vote, William - and good luck on your return to HubPages.

    • William Gerace profile image

      William Gerace 

      5 years ago from Philadelphia, Pennsylvania

      I have to say I am glad I came back to Hubpages. I just started writing here again after being gone awhile. I can only hope that I will do ok with the improvements. Thanks for a great hub very encouraging for all of us.I will vote this up as well. Great work!!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      I think HP will continue to grow in the right direction, and it is great to be a part of it. Thanks for reading and commenting, tillsontitan!

    • tillsontitan profile image

      Mary Craig 

      5 years ago from New York

      Isn't it great to be part of a living growing thing (HP)? You've made some very good points and I believe data mining makes lots of things better and smarter. Voted up and interesting.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      I hope I'm correct too, Becky. I really enjoy HubPages, and so far think that their management seems to take the right steps to keep the site flourishing. Thanks for reading and commenting - I appreciate it!

    • Rfordin profile image

      Rfordin 

      5 years ago from Florida

      This is intersting and I so hope your right in your assumptions. I love hubpages and hope to watch it grow even more in the future (although it's pretty cool now).

      Thanks for sharing.

      ~Becky

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Thanks, Tammy. I hope the changes do help the marketability. I've seen that many hubbers have some trepidation about the changes with inactive hubs. Guess we'll have to wait and see. Theoretically, such a move should help us all. From what I can see, the HubPages staff seems to be on top of things.

    • tammyswallow profile image

      Tammy 

      5 years ago from North Carolina

      This is assuring information. I think the recent changes to improve the quality of Hubs here will also help the marketiblity of Hubpages. Great hub!

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Thanks CyberShelley - so glad you found the hub interesting. Your comments are always appreciated!

    • CyberShelley profile image

      Shelley Watson 

      5 years ago

      I was very interested in your educated viewpoint here. Thanks for the information, it is good to know that those who write for money and enjoyment have a fair chance of doing relatively well. Up, interesting and useful.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      I am convinced that HubPages is a good platform to publish on. Part of the reason that your page rankings can go up more easily than on other sites is the fact that they use sub-domains. If you have consistently good quality content, your pages will have a better chance of going up in page rank. Thanks for stopping by and commenting - greatly appreciated.

    • Paul Kemp profile image

      Paul Kemp 

      5 years ago

      Thanks for the authoritative view of where social media and Hubpages is going. I have found Hubpages powerful in raising the page rank of other content I have on my Web site. It is also less restrictive in our self-expression than is, for example, EzineArticles.com, where junior reviewers fresh out of college tell us what we can and can't say. I almost never got any feedback there, anyway.

      Great post, giving me reasons why I also sense that Hubpages is the place to be.

    • mperrottet profile imageAUTHOR

      Margaret Perrottet 

      5 years ago from San Antonio, FL

      Thanks for the comment and the vote, Carol. Another good incentive to keep writing good content is the fact that Google and other search engines are really getting smarter about judging quality. The old SEO rules don't apply anymore. Content really does rule, and HubPages really does promote it.

    • carol7777 profile image

      carol stanley 

      5 years ago from Arizona

      Loved the hub and certainly is a kick in the pants to keep writing good content. I agree with everything you said. Voting UP.

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