It is better to write your article as "linkbait." Create the best possible emotionally fulfilling experience for the individual looking for the information that you are supplying. To hit the nail on the head.
Then your speech and use of keywords will be automatic and natural. The links will follow over time. To short circuit this is possible, but just like a short circuit, something will burn up in time and it will be your long term traffic, which is your ROI.
Here is the question to put it into perspective: Do you think it is better to measure on a quarterly basis or a more long term approach? If you have some one backing you and you have to perform for them in the now, then short circuit the process. if not, then go for the long haul and build yourself a reputation, a personal brand around your name and services.
I am preaching to myself here.