Thank you msivakumar . Spamming. It is a word I have heard often, but never really looked into before. Urban Dictionary has no less than 7 definitions of the term. Wikipedia states “Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately.” An after the fact acronym "SPAM" - for "Sales Promotion and Marketing" made sense and secured the terms use as descriptive of this behavior. I read other articles including a particularly good one about the history of ‘Comment Spamming’ from Wired.
Still, I just do not get it. How can posting a mass of gibberish translate into sales of any kind?
And if sales were not the goal, what was the purpose?