I have just today, answered that very interesting question for myself - or half of it.
I have done a short tutorial on "How to make money selling books on Hubpages".This may help you with what you plan to sell as you can sell all sorts of things beside books.
Go to http://claudiafox.hubpages.com/hub/How-to-make-mon... to read the step by step process. All the best. Hope you make heaps