While I like both of these answers I would think that you would be wise to direct your article toward anyone who might be able to find what you have to say of value.
For example, many people here are interested in making things, particularly things that can be made through recycling items they would otherwise simply dispose of in the conventional trash stream. That serves a double purpose, that can please even more people.
Other folks are simply interested in saving money, and will tend to investigate almost anything that suggests that is possible through a willful act or by shopping for a very specific item or even one that might satisfy a need in an optional manner.
Therefore, I think we would be all wise to consider exercising our imagination in an attempt to reach whatever variety of willing targets who could possibly be interested in the subject matter of our offerings.