SEO is nothing but Search Engine Optimisation. You make changes to your site so that it has better chances of ranking in Google and other search engines. Creating backlinks is a part of SEO. I will briefly explain the steps i follow: 1.First, choose a keyword for your site 2. Use that keyword in the title tag, URL, H1, H2 tags and about 10 times in the body. 3. Bold, underline and italicise the keyword atleast once. 4. Create a few additional articles related to the keyword and submit it to sites like ezinearticles.com, hubpages.com, blogspot.com etc. with a link back to your site using the keyword as the anchor text from each of the article. This is actually creating backlink.