I used my personal logo to communicate what I'm all about. My last name, Crane, is also a machine that lifts and a bird that soars. You'll see that my logo brings together both concepts. When times are heavy I want to help lift; when times are going well I want to help folks soar. This also ties in with Isaiah 40:30,31.
There's also a Crane toilet. Might have used liftandsoarandflush, but that would have ruined the logo.