Does Google's CPC matter or does HP have their own?
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That's what I thought, but I am receiving conflicting reports.
It gets quite confusing actually, but the simple way to look at it is Cost per Click (CPC) does not directly impact your earnings (it affects Google Adsense earnings more than hubpage ad program earnings) but it is an indication.
The hub pages learning center has all of this information and more on every aspect of Hub Pages.
I couldn't access the link
CPC and PPC are basically the same thing.
I thought we earn a percentage of what the CPC is. This is not true? If not, how do you know which keywords pay well?
For Google Ads, we earn a percentage of the CPC. For Hubpages ads, we earn based on CPI (cost per impression). Thus, if the CPC for keyword1 is 50 cents, and the CPC for Keyword 2 is $10, you will probably earn much more by writing about and using k2
CPC is cost per click, which is ever changing and the cost an advertiser pays to Google for keyword in their ad campaing.
PPC is Pay per click which is where the revenue comes from each time somebody clicks on an ad.
@yLindaSmith1 Yes, I agree with you. I am just saying that looking at the CPC gives an indication of what the PPC will be, and also what the CPI will be. A hub on cancer insurance, for example, has ads that have higher CPC/CPI than many other topics.