While I believe it is helpful for Hubbers to have an identifiable "brand image," I know it is not something that's easily accomplished. We all have many interests, so our brand must be able to provide an "umbrella" for a lot of interests. I'd like to know how those who feel they've accomplished the branding feat, have done it.
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Wow, that's awesome LuisEGonzalez. This is exactly what I meant, by the way. You do indeed seem to have discovered your "brand," and it is working for you.
Sounds to me like there is a natural "brand" in there somewhere!
agilitymach, thanks for such a detailed response. I think I'm realizing from reading your comment and others that a Hubber's brand is likely going to be focused on what they like or write about most, that people enjoy reading.
ronhi, may I ask what are some of the advantages of branding that you've found?
@ drmiddlebrook it helped me get more organic traffic. Google, yahoo, Bing etc...maybe it is just a conicedence that the traffic from search engines began trickling in after branding...but maybe it isnt...am honestly not 100% certain
I believe your increased traffic is related to your brand. Having a brand makes it easier for your articles to be found when someone is doing a related search. Having articles sharing an "umbrella" of sorts, helps searchers discover you.
Although HP does sort of encourage branding, I'm not aware of any accolades given for it (although it might be a nice idea!). I guess you could say a brand would identify you as someone who writes on a certain topic or area of interest.
Sounds like a brand to me, and like you're writing on topics you're interested in, on which you are a "subject matter expert." What benefits/advantages have you realized from sticking primarily to writing about travel?
You and I have similar goals. I'm in love with writing fiction as well, but also enjoy writing non-fiction. Good luck developing your brand, and I'm glad you're learning from your efforts.
Thanks for responding Jo Goldsmith. "Branding" usually comes from specializing in the topics you write about, so that you are seen as an expert in an area. Or, you could offer advice to people in a variety of topics, based on your area of expertise.