It depends on what kind of strategy are you opting for.
From organic traffics/searches? Paid services such as pay-per-click?
All in all, the most vital issue to work on are the right keywords to implement and thereafter, proper SEO for a great headstart. How to go about it? Well there actually a number of ways. And one of them would be as suggested by dailytop10. The internet has open our our horizon to knowledge and information. Therefore, utilize it. =)
After you have gotten that work out, its time to build quality backlinks. These are very important step to ensure that Google or whatever search engine recognizes you as a reliable source. Again, there are many way to go about it which in this comment itself will not be able to fill up.
In general, here are the steps. Work and practise as you go along. You'll definitely get the hang of it.