I would say coming to Hubpages has to be more for the love of the craft. I have been here two years, love the community and have made zero dollars. But, I love having a place to publish my work, get feedback and comments from others - and I enjoy reading others works and learning from their style.
Yes, I hear people can make money here - but it means writing for search optimization etc.and all the crap. I can't be bothered with that. I write because I love it and I could care less about the money--which is a good thing because there is no money.