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With Google's new algorithm, Google recommends that we use long tail keywords. How do we use these long tail keywords? Do we make educated guess and test our theory to see what works? If so how do I test it on a live website?
Google is performing split tests all the time, so this can be your business module, if you want to play their game. About 20 percent of keywords (longtails) are not listed in any kind of kw tool, so educated guess is a good start.