Once upon a time, we bolded keywords because we were told that would help us attract The Great Google. Now, bolding keywords is a bad thing that will scare Google away. My question is, under what circumstances is it now smart and safe to use the BOLD function in our hubs?
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Thanks. I think all the commenters made valid points, but your answer is succinct and to the point.
I don't think you should bold keyword or phrases anymore. Best to just use bold as emphasis in rare cases.