Create an attractive page. The best way I know of to make an attractive page is to break content up into a lot of good capsules.
Use multiple text capsules with relevant subtitles on them. And I almost always try to find at least one high quality picture to use for each text capsule - but if the text capsule is short, then there need not be an image on top of it or to the side of it.
If you can find a relevant video for a text and image capsule, that could surely help. But don't put a video on a page unless it is very relevant to whatever you are discussing on that page. Same thing with pictures, of course, you want very relevant images for the text.