To me the best way has been to write on a topic that appeals to everyone. This isn't always easy and my trade/industry fortunately helps me with that. Surely driving traffic through different media helps but catering to searches people actually use is helpful. Most of my traffic comes from what I believe is having search friendly titles and material, and serves a need or interest that almost everyone has. For me that's being warm and cold. (Everyone has a need to control, repair, or understand their HVAC systems.) I always remind myself that this isn't a magazine or newspaper where an eye catching headline will attract readers. I always ask myself..."What will someone looking for this information type in their search bar?" and then try to incorporate that appropriately in my title. Thanks for letting me give my two cents. Hope it helps.