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Thank you for the answering, this was very helpful.
Use keywords related to your topic that people are most likely to use when they do a Google search. If your article is on the health benefits of coconut water, people might search on "coconut," "coconut water" or "coconut health."
google.com/adwords Then go to tools and click keyword planner. It's designed for advertisers targeting ads but it also works for targeting an article.