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Can anyone tell me how Google Keyword Planner phrases & "suggested bid" affect my HubPages articles?

Sometimes I visit Google Keyword Planner on a particular subject to see what popular search phrases show up so I can write them into my article. Some of them have a "suggested bid" for a phrase. I'm not sure what that means or if it somehow helps my Hub articles to make more money. Can anyone help explain this to me? A million thanks!


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