Thanks for all the answers so far: amsmoving, Jay Louidor, Angel Scent, TheZen ofWriting.
Perhaps I should clarify. When you're preparing any kind of promotional material, how do you describe yourselves? Do you have an "elevator speech?" that explains your business?
I write about all kinds of things, as probably most of you do, too. Several people have challenged me to come up with a succinct statement that ties it all together. One in particular challenged me to express it as the service I offer.
So I'm looking for others' summaries of their work to jog my imagination.