I think it's a good thing: it will help people with what used to be THE Most Important Thing they could do for their hub to get it noticed by search engines.
However, almost simultaneous with hubpages launching this, Google has been making titles less important.
Don't let that stop you: titles are still important. They're HUGELY important, just not as important as they were a year ago.
More about hubpage SEO (search engine optimalization)