Everyone else is right, people want information and usually not poetry and stories I am sorry to say. If it is your passion though, try to build up a fan base and that will cause your traffic to go up, but your earning will not as like everyone else has said advertisers don't really want your creative pieces.
A good title is something that entices the reader and yet is easy for search engines to know what it is about so they can send you traffic, I always use my first paragraph to describe what I am about to say or give some information about it. This is also what the search engines usually use for their description of your page so its a win win situation.
Hopefully that helps, but the best thing for what you are trying to accomplish is to get social, twitter ETC and get some people who like what you do and get them reading your regular publishings. Good luck I hope you get what you want!