An experiment - The impact of making my hubs 'Stellar' on SEO

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  1. Paul Maplesden profile image74
    Paul Maplesdenposted 8 years ago

    I've decided to run an experiment to see how creating 'quality content' will impact on Search Engine Optimisation, performance in Google, traffic and search results.

    I will be refining my existing hubs using the quality guidelines as recommended by HP through the guidelines for stellar hubs: http://hubpages.com/learningcenter/Elem … tellar-Hub

    I will go about this as follows:

    1. I will track all of my hubs statistics 'as is' (prior to updating them to be 'stellar) for the past 30 days
    2. I will then go through each hub and ensure it has all of the 'stellar' qualities; this won't be a 'tick box' exercise, I genuinely want to make each hub as good as it can possibly be. However, as a minimum, each hub will have all the elements of a stellar hub as defined in the Learning Center article
    3. I will then track the results to see what the impact is of updating content over 30 more days
    4. I will analyse all of these results and write a hub (or more) on what I have discovered

    My plan is to see if there is a strong correlation between 'stellar hub' content and whether the quality of that content impacts on search positioning, click through, traffic and other metrics.

    I currently plan to measure the following areas (for 30 days before and after making the changes). I will measure this for each hub and as a total. (GA is Google Analytics measures, WMT is webmaster tools measures)

    - Amount of traffic - Overall (GA)
    - Amount of traffic - Search (GA)
    - Time on page (GA)
    - Bounce Rate (GA)
    - Search impressions (WMT)
    - Search clicks (WMT)
    - Click through rate from organic search (WMT)
    - Average hub position in search engine results pages (SERPs) (WMT)

    I know that there will be some factors beyond my control that may impact my results (Google Algo updates, competitor activity, natural improvement, authority etc.) but I am still hoping that the experiment will throw up some interesting results.

    I'll write some comprehensive hubs sharing what I have found as well.

    If anyone has any suggestions for other measures / metrics or other things I might want to incorporate, please let me know.

    I'll also share all of the raw data behind the experiment once it has concluded.

  2. psycheskinner profile image82
    psycheskinnerposted 8 years ago

    I would suggest a control group of hubs you edit and update, but not using these recommendations. Just updating with cause a short term boost.

    1. Paul Maplesden profile image74
      Paul Maplesdenposted 8 years agoin reply to this

      Good point, I did think about a control group, but not one I had edited, that's a really good idea.

      1. sallybea profile image95
        sallybeaposted 8 years agoin reply to this

        I completely agree, just a little editing, changing of ads, tweeting, pinning etc., causes an immediate reaction!  I just love those little red arrows.

  3. vocalcoach profile image96
    vocalcoachposted 8 years ago

    I'll be looking for those hubs revealing the statistics of your experiment.  If I find that you are indeed rewarded by your hard work, I'll follow suit.  Thanks Paul!

    1. janderson99 profile image55
      janderson99posted 8 years agoin reply to this

      The Proof is in the Pudding
      If Google ranks Stellar hubs higher then you should see the Stellar ones at the top. I ran a simple Google search for a topic such as
      "potato recipe hubpages"  etc. [the "hubpages" simply gets pages from HP.]
      I counted the number of words, images, videos and tables.
      The results are shown below:
      Sure its a straw poll but it clearly shows that articles with small amounts of text, and few images and videos often appear higher in the SERPS
      ENJOY!

      http://www.a1niches.com/position.jpg

      1. Paul Maplesden profile image74
        Paul Maplesdenposted 8 years agoin reply to this

        That's a good approach too - I can see how that's a useful comparison and would be an interesting side piece to the experiement. Thanks for sharing the data.

 
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