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Using Gather to promote your other content

Updated on March 14, 2017

How to Gather

I'm not going to even start to fathom the depths of how Gather works or ways it can be used all on its own, but strictly from a Squidoo Lensmasters point of view I found it an excellent way to reach a large untapped audience and also increase ones own backlinks and exposure to search engines.

The Squidoo Strategy

Now I'm not saying republish your lenses en masse over at Gather. Far from it.

My strategy is to reread my own lenses, and gather my thoughts, summarise, and then write them down.

This is particularly useful and effective if your lenses are original articles (written by you) to start with. About topics you are passionate about. Because you'll never be short of an extra idea or something more you can add.

We've all got opinions and viewpoints, think of Gather as a side glance. If you have a comment and it doesn't quite fit in your lens, make it at Gather.

If you have a tip, or a suggestion, or a point, that you haven't yet mentioned in your lens, use it at Gather.

Write a mini article. I'm talking something very short, yet informative. And then link back to your lens.

Make it straight to the point. You don't actually have to leave people hanging for more. Don't always hold back and reveal the big secret after they've clicked through. Give them something that's tasty that they can enjoy and can use, with an option to learn more.

You may have cut a bit here and there from your original lens draft in trying to create a hard hitting and tightly packed article. What did you do with the scraps? i often leave it at the bottom of the document which is used as a back-up and give it a sub-heading "Not Used" (that's in my draft document, not on the actual lens okay). These scraps are leftovers. What do you usually do with leftovers? Throw them in the bin?

Some feed it to the dogs. But if they're quality I often reheat them the next day.

With my quality article scraps I cook them up and serve them up at Gather.

A picture tells a thousand words...

And may even attract a thousand clicks

To help make your article stand out at Gather take a few minutes to choose and upload an image to accompany your submission.

You have the option and ability to click, drag, drop, place and resize the uploaded image into your article. I recommend that unless it a long article that requires numerous illustrations/photos placed next to corresponding text then you should just rely on the one image, and not even place it in your article. As it will sit up the top right hand side anyway.

Even just leaving there it will still show up next to your article in a search or in the newest articles list straight after you've published.

Go have a look at the most recent articles published and you may be lucky to see 2, 3 or maybe even 4 articles with a thumbnail image next to it. In fact when I went just now to Gather to grab that link there were NO IMAGES ACCOMPANYING ARTICLES.

The inclusion of an image will give extra incentive for a person to click on your article. And that's not just because they are making a conscious decision to reward you for making the effort, the image acts like a magnet.

If you provide an image and back it up with a provocative headline, you've got a better chance than most in getting surfers who are cruising for a good time.

I've estimated that about 1 in 10 articles use an image. That means if you do, you'll stand out from the crowd and thus increase your odds of picking up extra visitors.

Use an appropriate image from your own digital pic collection, or go out and snap one right now. Alternatively you can stop by my Royalty-free photos for your Gather Articles (and Squidoo Lenses by the way. I'm adding from my collection as I find the time. There's 200+ there at the moment, and I've got about another 2,800 to go).

Once you've taken, found, obtained, borrowed or bought a suitable image make sure it is square before you upload it. If it isn't then either crop it square or if cropping is not suitable then expand the canvas either in the horizontal or vertical and add some white space to it to square it up. Otherwise it'll squish vertically or horizontally (depending which side is longer) to make it square when it previews it.

You've done all that? Good. Now publish your article!

What next?

Promoting your articles

At the moment the only tactic I've employed is doing a search for specific keywords for articles similar to what I've written, by other Gatherers.

If the opportunity is there, and that is to say the invitation is clear, then posting a link to one of your Gather articles may be appropriate. Otherwise don't. Just post thought provoking feedback or constructive comments on other peoples articles and leave it at that.

Don't overstep your welcome. If what you said was intelligent enough then the author, and even the readers, may click through on your avatar and see what else you've had to say or publish. And if they see an article you've written on a similar topic guess what they they're going to do... check it out.

From your comment to one of your articles the distance is only two clicks away. Between those two clicks you've given them a choice, of picking out an article that interests them. It acts as a filter. The next click is quality traffic.

And that's what you want, refined quality, not unfiltered quantity.

Helpful? Insightful? Five minutes of your life that you're never going to get back?

What did you think?

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    • profile image

      RinchenChodron 4 years ago

      Perhaps I'll have to check out gather. Never heard of it before, but worth a look.

    • RogerBonger profile image

      RogerBonger 4 years ago

      Thanks for the insight, I'm going to try this

    • profile image

      anonymous 4 years ago

      I will try gather and yes your lens is helpful delivering a nice info for seekers

    • profile image

      Traveller579 5 years ago

      Thanks for the good information about in your lens.

    • mi6rima lm profile image

      mi6rima lm 5 years ago

      Just reading about this, thanks for posting.

    • flowerdada profile image

      flowerdada 5 years ago

      Never knew anything about gather until now. Will definitely try it out, thanks for this article!

    • profile image

      marsha32 6 years ago

      I need to get back to sharing my lenses in gather posts--especially with the decrease in points. I'm putting my time and efforts into squidoo now, which I probably should have done from the start.Clicking to check out your royalty free photos lens now too!

    • profile image

      anonymous 6 years ago

      Does it have to be original content?

    • profile image

      anonymous 6 years ago

      Does it have to be original content?

    • LoKackl profile image

      LoKackl 6 years ago

      Thank you much for another great practical lens about da web's resources!! Blessed!

    • profile image

      SimplyTonjia 6 years ago

      Great ideas. Thank you.

    • profile image

      anonymous 6 years ago

      I've been planning to look at gather, this gives me even more reason to get on it.

    • profile image

      marsha32 6 years ago

      I joined the squidoo groups over on gather but rarely put in links to me lenses...I need to do that a lot more often. I am also adding this to the featured lenses on my gather lens.

    • JillY88 profile image

      JillY88 6 years ago

      Never heard of gather before. Thanks for all the advice, I really can do with some help. Backlinks is something I really need to work on and this will help a lot.

    • profile image

      AlleyCatLane 6 years ago

      Interesting. I need advice on backlinks. This helps.

    • verkeerd profile image

      verkeerd 6 years ago

      You made me curious about Gather! Thanks for this detailed lens about it!

    • verkeerd profile image

      verkeerd 6 years ago

      @poutine: May I ask you why aren't Canadians allowed to be paid for being on Squidoo?

    • luvmyludwig lm profile image

      luvmyludwig lm 6 years ago

      I was looking for information about gather and this is exactly what I was looking for. thank you.

    • profile image

      Khaleeka 6 years ago

      Thanks for the useful advice!

    • profile image

      poutine 6 years ago

      Helpful, I do Gather mostly to get traffic to Squidoo.As a Canadian I am not allowed to get paid for being on Squidoo.

    • LadyFlashman profile image

      LadyFlashman 6 years ago from United Kingdom

      I was thinking of joining Gather and this review has now persuaded me! Thank you!

    • Steve Martaindale profile image

      Steve Martaindale 6 years ago

      OK, I have more research to do ... thanks!

    • shaleigh profile image

      shaleigh 6 years ago

      Excellent! I am learning so much! Thank you :) Everywhere I go its been extremely helpful while touring the Squidoo land, everyone is superb! Now to the Gather place :)Take care :) shannon

    • traveller27 profile image

      traveller27 6 years ago

      Very informative - thanks!

    • Lee Hogg Williams profile image

      Lee Williams 6 years ago from North Carolina

      I've been a member of Gather for years.

    • profile image

      anonymous 6 years ago

      Thanks for the useful tips!

    • profile image

      anonymous 6 years ago

      Wow,thanks for the useful advice!I have never heard of Gather,interested in trying it out!Thanks again!

    • letsgoduke profile image

      letsgoduke 6 years ago

      This is the first I've heard of gather, thanks for the tip!

    • zentao profile image

      zentao 6 years ago

      great points about gather, I will have to try it!

    • BrickHouseFabrics profile image

      BrickHouseFabrics 7 years ago


    • profile image

      poutine 7 years ago

      Very insightful.I also use Gather to help with backlinks to Squidoo and you are right, it works.

    • profile image

      pillidentifier 7 years ago

      All the genius- simple :) thanx

    • profile image

      invesible_8704 7 years ago

      Thanks. This info is so valuable

    • TheGoodSource101 profile image

      TheGoodSource101 7 years ago

      Thanks for the info!

    • profile image

      kt_glasses 7 years ago

      I haven't tried this one, thank you so much for the tips.

    • five thingsabout profile image

      five thingsabout 7 years ago

      I love Gather! Been a member over there for years @Tinksmagic

    • AliciaAnn89 profile image

      Alicia 7 years ago from New York

      I love Gather and have been a member for years, that't actually how I found out about Squidoo!

    • profile image

      anonymous 7 years ago

      I appreciate you taking the time to explain how Gather works. I'd never heard of it before but as a daily writer, I'm sure going to check it out.

    • profile image

      q1000q 8 years ago

      yes Gather is TAGging indeed, tagging is one of the discret ways google crawls

    • profile image

      hannzach 8 years ago

      I have checked out Gather before, but had never thought of using it for links. Thanks for the great info, I will have another look.

    • profile image

      vmoz 8 years ago

      Interesting article. My question is how affective is it for bringing traffic to my lenses, since I am struggling on getting more visitors to my lenses,

    • newbizmau profile image

      Maurice Glaude 8 years ago from Mobile, AL

      Gather seems like tagfoot. This sounds really interesting. I'm going to check it out. Thanks for the info.

    • mij fan profile image

      mij fan 8 years ago

      Interesting indeed - never heard of Gather, but sounds like it's worth a shot.Very informative lens on the subject, I might add - you've sold it to me for sure!Wonder if they've got any guitar gear geeks like me over on Gather?

    • profile image

      Anthony_Malibu 8 years ago

      Thanks for the info about Gather, and for the link to your free photo lens. Both are useful tools, and I appreciate you sharing them.

    • profile image

      QueSea 8 years ago

      I hadn't heard of Gather before reading your lens.Thanks for describing it in a clear and easy to understand way.

    • Jamie-Isherwood profile image

      Jamie-Isherwood 8 years ago

      Thanks very good

    • profile image

      inkserotica 9 years ago

      I used to be on Gather but couldn't make good use of it :( Anyway, I've added your lens to my Promote your Lens series :)Great information! Maybe one day, I'll go back! 5*

    • AshleyBretting-MS profile image

      AshleyBretting-MS 9 years ago

      Thank you - am off to check out Gather :)Check out my lens and tell me what you think, when you have a minute - Ashley

    • profile image

      marsha32 9 years ago

      awesome! tell me some tips please on how to gather about my squidoo lenses without it being called spam by the community please? Also, I need helo with your lensroll. I understood I could list my lens there but when I click to add a lens it talks about a news story, none of my lens will probably be news stories.

    • profile image

      Sweetmomu 9 years ago

      Very nice how-to lens. I am going to put it to use immediately, thanks!

    • MBradley McCauley profile image

      MBradley McCauley 9 years ago

      Great article. Well done.I 'gathered' before I 'lensed'. Enjoying both and do use the basic subjects back and forth. Thanks for helping everyone expand their posting areas.

    • profile image

      anonymous 9 years ago

      Thanks for the tip!

    • Nimsy LM profile image

      Nimsy LM 9 years ago

      Great lens and thanks for the tip.

    • annetteghallowe1 profile image

      annetteghallowe1 9 years ago

      Yet more information to process! Thanks for offering information about another way to promote our lenses. 5*

    • profile image

      EricOlsen 9 years ago

      Thanks for the info explaining what Gather is and the tips on how to use it.

    • profile image

      EricOlsen 9 years ago

      Thanks for the info explaining what Gather is and the tips on how to use it.

    • profile image

      HappyBrideToBe 9 years ago

      I wasn't familiar with Gather - thanks for the info.

    • chefkeem profile image

      Achim Thiemermann 9 years ago from Austin, Texas

      Thanks for the tip, Glen. I'll go right now and check it out. *****

    • TonyPayne profile image

      Tony Payne 9 years ago from Southampton, UK

      Great idea. I'm trying to do that too, but the Gather crowd are a picky bunch. You will get lots of comments if you feed them the right food...I'm on there under "Tony P" if you want to hook up... I usually have images published most days to attract comments. It's quicker than writing articles all the time.

    • profile image

      gemjane 10 years ago

      I had heard of Gather, but didn't know what it was. Thanks for the good explanation!

    • Kiwisoutback profile image

      Kiwisoutback 10 years ago from Massachusetts

      Great lens! I've never heard of Gather, but I'm going to check it out.

    • ElizabethJeanAl profile image

      ElizabethJeanAl 10 years ago

      I have a lot of extra information on different birds. Its sitting in word documents on my computer (gathering dust).Thanks for the info! *****

    • lens4Him profile image

      lens4Him 10 years ago

      I must admit that my Gather account is under-utilised to say the least. I'll have to take your advice and make it work for me

    • Lynx92 profile image

      Lynx92 10 years ago

      Thanks for this information. I have been a member at Gather for several months and have never found the time to master its usefulness. This lens has pointed me in the right direction!

    • RuthCoffee profile image

      Ruth Coffee 10 years ago from Zionsville, Indiana

      Good info. I've been reading through some things there and having your tutorial here is really helpful.

    • TraderGirl LM profile image

      TraderGirl LM 10 years ago

      The information was easy to understand. Can't wait to implement. Thank you so much.

    • profile image

      fredpeters 10 years ago

      Thanks for the tips on using Gather

    • fotos4web lm profile image

      fotos4web lm 10 years ago

      Great Lens on Gather... I'l be over to check it out today !Thanks for the information.Keith

    • profile image

      anonymous 10 years ago

      Thank you for this informations

    • profile image

      dorg 10 years ago

      Thanks for the info! I will defiantly look up into this.

    • profile image

      xboxgeek 10 years ago

      Excellent Squidoo tips! I just joined Gather and I'm loving it so far. Thanks!

    • profile image

      poutine 10 years ago

      Thanks for mentionning and explaining Gather "how to on Squidoo". I wasn't aware of this site.poutine

    • anton55 lm profile image

      anton55 lm 10 years ago

      Thanks, I have been messing around with gather a bit lately and I still haven't figured it out yet. This helps a lot.

    • profile image

      texeyes 10 years ago

      Great article! Thank you so much for the referral on HubPages to Gather. I will sign-up tonight through your link above.

    • profile image

      jacjorjac 10 years ago

      Just joined! Thank you Glen, your a legend!

    • N376 profile image

      N376 10 years ago

      All Squidoo Lenses start with no PR. That's the way it works. The ones with PR2 or PR3 or PR4 are because they've been around for a while and have earned it.

    • EuroSquid LM profile image

      EuroSquid LM 10 years ago

      I just gave Gather a quick look. What I do not like, is that Gather articles have Google PR Zero. This means that a link to your website / blog may bring you some traffic (maybe) but, probably will not help you much with Google search. Some Squidoo sites have PR 2-4.

    • katiyana profile image

      katiyana 10 years ago

      I'm still not sure what Gather is and how I can use it to promote my lenses, but I'm going to check it out after reading your lens!

    • profile image

      webseitler 10 years ago

      Just a suggestion, 'cause not all of us are up to speed on the latest stuff. I didn't know of Gather--that's why I clicked on this lens. Anyway, I would love to see a module up top explaining just what Gather is and giving us a link (sooner). Now I'm off to read all about it! Thanks for the lens!

    • profile image

      floraview 10 years ago

      Great Lens!

    • sonia simone profile image

      sonia simone 10 years ago

      I didn't know about "Gather" (does this stuff just spring up overnight or what?) I will check it out--I love finding new communities. You have good advice here about thoughtful promotion without spamming social networks, too.

    • KCStargazer profile image

      KCStargazer 10 years ago

      Wow, this was new to me. Thanks for sharing another great resource for getting found! Welcome to the the PIMP MY LENS: Great Lensmastering Tips and Trick! Group - we're thrilled to have you join us!

    • SalesPractice LM profile image

      SalesPractice LM 10 years ago

      I hadn't heard of "Gather" before reading this lens. Thank you for the information. 5 Stars :)

    • profile image

      Isalini 10 years ago

      well, Glen, I'm confused. I poked around at gather, finally found some pet groups, articles

    • profile image

      flaminglacer 10 years ago

      A very succinct and to the point summary of Gather - very useful lens

    • profile image

      anonymous 10 years ago

      Good stuff Glen!

    • profile image

      UnselfishJames 10 years ago

      Hi Glen, interesting note on a side glance point of view also to reheat your articles and not scrap em, Complimenting your view in words, well done quality. I'm looking forward to read more or your work. Thank you

    • profile image

      anonymous 10 years ago

      Great tips, I learned something new today! 5 stars!Instant Home owners Insurance Quotes

    • profile image

      datingtips93 10 years ago

      Nice info. I'm joining gather right away!

    • RJSerafini LM profile image

      RJSerafini LM 10 years ago

      Great lens. Thanks for this useful info. 5 stars from me!You're welcome to visit WebTv-Station

    • Teacher Adez7 profile image

      Teacher Adez7 10 years ago

      Dear Glen, I never cease to be amazed by your resourcefulness. Great lens, 5 star quality, and I am headed there right now!Blessings,Donna

    • aprilkerr lm profile image

      aprilkerr lm 10 years ago

      Thanks for the info, I've just created an account with gather.

    • aka-rms profile image

      Robin S 10 years ago from USA

      Thanks for sharing all this great info!

    • profile image

      Glyphman 10 years ago

      Another hot tip from ya Glen. Thanks.... 5 stars and a roll.... Have a great day!

    • profile image

      tbfrascone 10 years ago

      Thanks for the info. I never heard about gather until tonight, you've made me curious enough to check it out. Very informative.

    • irishlass lm profile image

      irishlass lm 10 years ago

      great suggestion -- I've just signed up -- thank you

    • profile image

      technovoid 10 years ago

      As usual, Glen, you provide the most usable information around. 5 Stars to you. JD - Come visit me at Natural Health Remedies or Natural Health Remedies on Squidoo

    • profile image

      anonymous 10 years ago

      Thanks Glen! Another great suggestion from your growing line of great suggestions.

    • profile image

      AnneEasterling 10 years ago

      Glen, thanks to your suggestion, I've been giving a go at It is different from Squidoo, but very effective in its own way. Great tips here! Happy day,Anne

    • Barkely profile image

      Barkely 10 years ago

      Great suggestions you have here. I have been a Gatherer since January, but I haven't done much with it. I will take another look at the potential. I could do the same with my blog posts. Save some scraps, hmmmm.