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9 Content Distribution Channels and How to Use Them Effectively

Updated on January 11, 2014

One thing that must not be forgotten in a content marketing strategy is a list of distribution channels for spreading the word about your product or service. The more channels you have, the greater your chances of increasing your brand awareness, credibility, and website visibility online. Below are nine content distribution channels you can use to circulate your content.


A blog is the foundation for a content marketing strategy and the most important distribution channel for your plan. Every piece of content you distribute on various channels should be centered on your blog. When using other distribution channels, you will be required to place a link to a reliable source. Your blog should be the perfect one for this purpose.

Web 2.0 Sites

These article directories, such as YouTube, Wikipedia, and Wordpress, include different categories where people are allowed to write about their fields of interest. Like search engines, most people are used to searching for information on these platforms. Because most web 2.0 properties are made up of several categories, it is very easy to find specific information on them. Most people trust any information on these sites, and will spend enough time to consume them. If you publish helpful and informative content on these platforms, you will be able to reach more potential customers than relying solely on your blog and search engines. You can create a list of these platforms by simply doing a Google search for web 2.0 sites.

Newsletter Writing

Not every visitor who lands on your website from different sources will come back again. Once they leave your site, their chances of returning are small. You can stay in touch with them and keep them updated about your product or service through a content distribution channel called newsletter writing. To make this concept work effectively, you will need an opt-in form for capturing email addresses on your web site. When this is set up, place it in a visible location on your site.

This will ideally be “above the fold” where it can be easily seen without scrolling. In a nutshell, place it where visitors will see it the moment they land on your web site, and encourage them to stay updated with your blog by signing up with their email addresses. This way, you will be able to update them via email every time you publish new content.

RSS Feeds

RSS stands for Really Simple Syndication, and it is a great way to distribute content online. One thing that makes it stand out from the rest is that it can be set up once and will continue to function for as long as you keep working on your content marketing initiative.

Like newsletters, once your target audience signs up for your RSS feed with their email addresses, they will be notified through email about an update on your blog, instead of them having to come back again and again to find out what is going on. Furthermore, you can add your blog’s RSS feeds to various distribution channels and RSS feeds syndication web sites to make the content available for wider reach.


These can be housed on your blog, and uploaded on several directories for your target audience to download. Write an ebook and submit it to ebook sharing sites. With numerous portable gadgets designed for reading electronic books, people now have their preferred sources of information, like ebook distribution platforms, where they go to download books about their industries.

White Papers

White papers can be utilized to distribute highly valuable content to your customers and potential clients. If you have created a white paper, post it on your website and submit it to white paper submission directories where your target audience can consume or download it.

Video Recording

Many people like to use video distribution sites, such as YouTube, Vimeo, or Flickr, for their search when seeking information for a specific topic. You can repurpose some of your content into videos and upload them on video directories. Also, some sites allow you to customize your video channel. Take advantage of this by using your brand logo on your page. You don’t need to show your face in the video if you dread doing so. You can interview an expert in your niche, record it, and upload it to video sharing sites.


Podcasting has become an increasingly popular way to distribute content to your audience. Simply read your most viewed blog posts, and record it as an audio file. Also, you can interview an expert in your industry about topics you think your readers will want to know more about, record and convert it into an audio file that your target audience can download onto their gadgets. When you are done, go to Google and search for free audio sharing sites where you can upload the file.

Social Media Outlets

These platforms are great for distributing content. Typically people spend more time on various social networking sites than any other outlets on the internet. Using these sites will help you reach your target audience faster than most other channels.

Some of these platforms also allow you to add your blog’s RSS feeds to your page for easy updating. One thing that makes this strategy exceptional is that the updating is done automatically. If your blog’s RSS feed is integrated on your social media networking profiles or pages, each time you publish a new content on the blog, your pages will be updated instantly with the new content.

How to Use These Distribution Channels Effectively

By default, you will be required to open an account on most of the sharing sites before you can submit your content. Include relevant keywords about your product or services on every page or profile that you create. This will enhance your site’s SEO, and increase your visibility online.

To get the most out of the above distribution channels, optimize every content format for various platforms by embedding relevant keywords in the metadata description for search engines to index them appropriately, and make it easy for your target audience to find them. Not all these channels will work perfectly, so capitalize on the ones that prove useful, and discard the ones that perform poorly.


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