Changing Your Primary Tag
What IS A Primary Tag?
I was seeking helpful tips on how to get my lens statistics improved and ran across the term Primary Tag. Apparently changing the primary tag to something good makes a huge impact on how a lens is recognized on the internet. It is directly related to SEO and how to get it to work for your site or lens to start performing well. (SEO is Search Engine Optimization.)
I searched for anything on how to change it. I did have some helpful advice to get started but some things I had to figure out on my own.
This is what I learned about what a primary tag is, where it is located, and why it's important to getting you high on the list for search engine traffic and lens ratings.
All Images: M Burgess unless otherwise indicated!
Site Building Resources - SEO Guide Books
Learn why search engine optimization (SEO) is so important to your Google ranking from these helpful resources and books. Good SEO helps your site or lens overcome millions of others on the web. Good amounts of traffic mean reviews, comments, rankings, and most important later --->Royalties, Earnings, & SALES!
Health Check & Tool Bar
I found the term when a friend showed me how to put my lens through SquidUtils. One of the many things it does is perform a health check to see how your lens measures up to other lenses on similar topics here on Squidoo.
Use the helpful toolbar and other features to locate and correct the lens weakness. This program is a wealth of information.
The more efficient the lens is the better it's rating. High rated lenses with good quality content and information is one of the keys to a successful lens. Using SEO correctly makes your site or lens rise in rankings. A higher ranking leads to a better traffic flow. And that traffic flow will convert to earnings either through sales or royalties.
What SquidUtils told me was that I hadn't used the best primary tag for my lens.
I searched the term on the web and here at Squidoo (at that time I was looking for it!) but I still didn't find what I needed to know.
What Is Keyword Research?
Google Search Engine
Tags are keywords and keywords are elemental in getting your published work out to search engines where people worldwide are seeking information. Researching and choosing the right keyword enables your page to climb to the top of the heap!
Keywords and phrases are what search engines like Google uses to sort and select thousands and sometimes millions of documents posted on the web relevant to what words went into the search box. The report it generates is what the search engine has predicted is the most relevant sources.
Keywords are tags. Use the best keywords to describe your lens or site.
But how do we find out what our best keywords are?
SEO - Search Engine Optimization
How a great key word tag
works to help your site
bring you traffic.
Google Adword Tool
Check For Keywords BEFORE Writing Your Content
The ideal use of the right key word can bring a reader or most importantly a buyer to your doorstep. Google Adwords keyword tool helps you get this started. When choosing a good key word they should be relevant to your topic content.
Research your ideal keywords before you choose your webpage's link and have written a ton of pages about your topic. It will help you not have to do a serious edit afterwards. Keywords are best used as the title and subtitle of each section in your lens but most especially in the link naming. Keywords can make a difference in being on the top of the list with a high relevance or buried in the back of a gazillion articles available web-wide.
Google Adwords Tool is a good start for helpful keyword research.
Tutorial: Google Adwords Key Word Tool - Video Instructions On YouTube
Follow along as this video shows you how to use the Google Adwords Key Word Tool to help you find your optimum primary tag for your lens.
Use this link so you can see the program and help you understand what steps to take: Google Adwords Tool
Best Keyword For SEO
As it turns out the Primary Tag was the first keyword tag in the list on the right side of the lens workshop page. It should be your best keyword for getting search engines driving traffic to YOU. It should also be the most relevant keyword or phrase for your content topic.
I started removing my keywords and in switching back and forth to the SquidUtils health check I had left the top one empty during my little mission and...
PRIMARY TAG was written in it's place.
The box will be yellow if you clear out the top tag. It is probably obvious for someone who has been writing and programming for years but from a beginner's viewpoint it was curious situation.
Primary Tag Poll
Research along with trial and error can help us solve interesting puzzles. I plan on putting this to good use and hope you can do the same.
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Web Analytics For Dummies
Web Analytics For Dummies explains in plain and helpful terms ways to apply web analytics to your web page links using relevant key words. By having that understanding you can boost your Google Rankings. Boosting your page's ranking gives you a better chance of being found under millions of other pages on the internet. This information in action makes it easier for people seeking your topic to find your content in internet search engines.
The complicated jargon about analytics and site building performance is explained here in easy language.
Sometimes web building gets so complicated you feel like you are learning how to speak a foreign tongue! This book like can help you with the terms you need to know to simplify this process.
Squidoo Keyword Tags - Step By Step on YouTube
Another great video on finding your keyword on Squidoo.
Is Your Primary Tag
Research the best key word or phrase to describe the content of your lens and enter it in the very first box. If you have already added your tags, that's ok, you can cut them out with a right click of the mouse and replace it with a more ideal term. Make sure you click save or they won't stay.
Put your very best keyword term for your Primary Tag and let 'er rip!
Did you find your Primary Tag?
So, now we know a little more than we did when it comes to doing some of the more complicated lens building tricks here on Squidoo.
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