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Changing Your Primary Tag

Updated on November 21, 2013

What IS A Primary Tag?

I was seeking helpful tips on how to get my lens statistics improved and ran across the term Primary Tag. Apparently changing the primary tag to something good makes a huge impact on how a lens is recognized on the internet. It is directly related to SEO and how to get it to work for your site or lens to start performing well. (SEO is Search Engine Optimization.)

I searched for anything on how to change it. I did have some helpful advice to get started but some things I had to figure out on my own.

This is what I learned about what a primary tag is, where it is located, and why it's important to getting you high on the list for search engine traffic and lens ratings.

All Images: M Burgess unless otherwise indicated!

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SquidUtils

Health Check & Tool Bar

I found the term when a friend showed me how to put my lens through SquidUtils. One of the many things it does is perform a health check to see how your lens measures up to other lenses on similar topics here on Squidoo.

Use the helpful toolbar and other features to locate and correct the lens weakness. This program is a wealth of information.

The more efficient the lens is the better it's rating. High rated lenses with good quality content and information is one of the keys to a successful lens. Using SEO correctly makes your site or lens rise in rankings. A higher ranking leads to a better traffic flow. And that traffic flow will convert to earnings either through sales or royalties.

What SquidUtils told me was that I hadn't used the best primary tag for my lens.

Primary Tag?

I searched the term on the web and here at Squidoo (at that time I was looking for it!) but I still didn't find what I needed to know.

google
google

What Is Keyword Research?

Google Search Engine

Tags are keywords and keywords are elemental in getting your published work out to search engines where people worldwide are seeking information. Researching and choosing the right keyword enables your page to climb to the top of the heap!

Keywords and phrases are what search engines like Google uses to sort and select thousands and sometimes millions of documents posted on the web relevant to what words went into the search box. The report it generates is what the search engine has predicted is the most relevant sources.

Keywords are tags. Use the best keywords to describe your lens or site.

But how do we find out what our best keywords are?

SEO - Search Engine Optimization

How a great key word tag

works to help your site

performance

AND

bring you traffic.

google adwords Image: M Burgess
google adwords Image: M Burgess

Google Adword Tool

Check For Keywords BEFORE Writing Your Content

The ideal use of the right key word can bring a reader or most importantly a buyer to your doorstep. Google Adwords keyword tool helps you get this started. When choosing a good key word they should be relevant to your topic content.

Research your ideal keywords before you choose your webpage's link and have written a ton of pages about your topic. It will help you not have to do a serious edit afterwards. Keywords are best used as the title and subtitle of each section in your lens but most especially in the link naming. Keywords can make a difference in being on the top of the list with a high relevance or buried in the back of a gazillion articles available web-wide.

Google Adwords Tool is a good start for helpful keyword research.

Tutorial: Google Adwords Key Word Tool - Video Instructions On YouTube

Follow along as this video shows you how to use the Google Adwords Key Word Tool to help you find your optimum primary tag for your lens.

Use this link so you can see the program and help you understand what steps to take: Google Adwords Tool

Squidoo Primary Tag Box
Squidoo Primary Tag Box

Primary Tag

Best Keyword For SEO

As it turns out the Primary Tag was the first keyword tag in the list on the right side of the lens workshop page. It should be your best keyword for getting search engines driving traffic to YOU. It should also be the most relevant keyword or phrase for your content topic.

I started removing my keywords and in switching back and forth to the SquidUtils health check I had left the top one empty during my little mission and...

PRIMARY TAG was written in it's place.

TADA!!!

Seach solved!

The box will be yellow if you clear out the top tag. It is probably obvious for someone who has been writing and programming for years but from a beginner's viewpoint it was curious situation.

Primary Tag Poll

keyword and search engine tools
keyword and search engine tools

Research along with trial and error can help us solve interesting puzzles. I plan on putting this to good use and hope you can do the same.

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Web Analytics For Dummies
Web Analytics For Dummies

The complicated jargon about analytics and site building performance is explained here in easy language.

Sometimes web building gets so complicated you feel like you are learning how to speak a foreign tongue! This book like can help you with the terms you need to know to simplify this process.

 

Squidoo Keyword Tags - Step By Step on YouTube

Another great video on finding your keyword on Squidoo.

Ideal Keyword Is Primary Tag
Ideal Keyword Is Primary Tag

Ideal Keyword

Is Your Primary Tag

Research the best key word or phrase to describe the content of your lens and enter it in the very first box. If you have already added your tags, that's ok, you can cut them out with a right click of the mouse and replace it with a more ideal term. Make sure you click save or they won't stay.

Put your very best keyword term for your Primary Tag and let 'er rip!

Did you find your Primary Tag?

So, now we know a little more than we did when it comes to doing some of the more complicated lens building tricks here on Squidoo.

IF you are new here to Squidoo, Welcome!

If you have been here for a while, Thank you!

Comments and Review - Thanks for visiting!

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    • MBurgess profile imageAUTHOR

      Maria Burgess 

      4 years ago from Las Vegas, Nevada

      @Donna Cook: Thank you moutainmist! I need to update this as the Google Adwords program has changed. Thank you for your visit!

    • profile image

      Donna Cook 

      4 years ago

      Great lens! Gotta pay more attention to SEO.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      4 years ago from Las Vegas, Nevada

      @flinnie lm: You are welcome, Flinnie! Thanks for dropping by. =)

    • flinnie lm profile image

      Gloria Freeman 

      4 years ago from Alabama USA

      Hi thanks for the great tips, info and how-to on using the primary tag.

    • fisheagle lm profile image

      fisheagle lm 

      4 years ago

      Thanks for pointing out the importance of the Primary Tag, it is obviously an important consideration when trying to get a better lens rank and ranking in Google.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @funkystarfish851: I hope it helps! Thanks for the visit and comment here! =)

    • funkystarfish851 profile image

      funkystarfish851 

      5 years ago

      Really helpful lens, gives some great hints and tips, thanks!

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @carolweez: You are welcome! Good luck in all you do here on SQuidoooooOO!!! =) Thanks for the visit and comment!

    • carolweez profile image

      carolweez 

      5 years ago

      Exactly the info I needed, many thanks

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @Bartukas: Glad to help! =) Good luck in your SQUidooing! Thanks for the visit and comment!

    • profile image

      Bartukas 

      5 years ago

      very usefull lens thank you :)

    • sukkran trichy profile image

      sukkran trichy 

      5 years ago from Trichy/Tamil Nadu

      thanks for sharing some some useful suggestion and tips.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @kettlebellworkouts: It was a "DUH" moment for me when I ran across it. Always learning and striving to get better. YW on the help! Thank you for the visit!

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @sunriseyes: Hey!!!!!! =) No problem! Thanks for the visit!

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @AayBee: Yw! Thanks for stopping by!

    • AayBee profile image

      AayBee 

      5 years ago

      Thanks. I was myself looking for where the primary tag is !

    • profile image

      sunriseyes 

      5 years ago

      Whaa hoo! thanks for your help

    • profile image

      kettlebellworkouts 

      5 years ago

      I was struggling to find a way to change my primary tag. So simple once you know how! Thanks for the help :)

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      5 years ago from Las Vegas, Nevada

      @cbjones: Happy to be of service! Thanks for visiting! It's a great site and it does help add to the quality of a lens. It can be frustrating, though, trying to learn all the ins and outs but the information and fix-its get easier to understand in time ;)

    • cbjones profile image

      cbjones 

      6 years ago

      I'm still finding my way around that squidutils site. I installed the grease-monkey script, and noticed the bit about primary tags in the health check. Your lens has helped me out tremendously.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @poldepc lm: It's a complicated process when you first get started up. Be ever learning and things improve as you go! Thanks for visiting!

    • poldepc lm profile image

      poldepc lm 

      6 years ago

      it is just the information I was looking for...thanks for sharing...Have to do some work on my tags

    • dogged lm profile image

      dogged lm 

      6 years ago

      Thanks for a helpful lens,was looking for this part of the puzzle on the fly and you gave me the answers quickly (before I forgot where the hell I am in this Squidoo confusion) Got to go and sort my Primary Tag before I forget how to do it! Be lucky all. Dogged.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @anonymous: It is a great tool! Thanks for the visit! It's just as easy to get lost there as it is in Squidoo!! lol =)

    • profile image

      anonymous 

      6 years ago

      I like Squidutils a lot! After I finish a lens, I always cross-check my tags (well, everything really) against what SquidUtils recommends -- it's a big help!!!

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @raelcalu: Its all research! The more you get to know the more you can apply. Welcome! I am still running across things I need to apply to my lenses but for now I am concentrating on content and layout. Later I will add the SEO polish and other techniques. It's very involved but so very worth it when you get a lens that makes money. Incentive!!!!

    • raelcalu profile image

      raelcalu 

      6 years ago

      a friend of mine talks about this tagging thing via FB message and I was quite confused about it...I've learn about it in time, like you've said trial and error.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @dave-sutton: Glad it helped! Welcome to your Squidoo Journey! =)

    • dave-sutton profile image

      dave-sutton 

      6 years ago

      You know some stuff, as a newbee it was very helpful.

    • krobison lm profile image

      krobison lm 

      6 years ago

      thanks a bunch...didn't know where to find the primary tag...so simple...once you know :)

    • CMWilliams LM profile image

      CMWilliams LM 

      6 years ago

      Thank you so much for making this lens it helped me a lot.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @PhotosVac: You are welcome! =) Thanks for the visit!

    • profile image

      PhotosVac 

      6 years ago

      I couldn´t find how to change the primary tag, your lens helped me, than you!

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      The Primary tag shows up in yellow

    • Ahdilarum profile image

      Ahdilarum 

      6 years ago

      Tag should bein yellow or red? Yellow is better than red?

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @Nimblepins: You are welcome!! More on primary tag and an in depth explanation in Squidutils blog.

    • MBurgess profile imageAUTHOR

      Maria Burgess 

      6 years ago from Las Vegas, Nevada

      @Nimblepins: You are welcome!! More on primary tag and an in depth explanation in Squidutils blog.

    • Nimblepins profile image

      Nimblepins 

      6 years ago

      Thanks for this - I wasn't entirely sure where the primary tag was and how to change it!

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