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Seth Godin!

Updated on September 5, 2014

The easy way to get the big picture about the work and writings of Seth Godin

WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.

Seth's blog just reached its 5000th post. Back when the algorithm was interesting, the blog was ranked by Technorati as the #1 blog in the world written by a single individual.

This page has links to blog posts, free ebooks and more.

Three new books came out at the end of 2012

Just in time for winter (or, if you live down under, the beach) here are three new books I've created. I hope you'll check them out.

The Icarus Deception: How High Will You Fly?
The Icarus Deception: How High Will You Fly?

A rant, a manifesto, a description of the end of the industrial world we grow up in and most of all, a call to take advantage of the opportunities that lie before us. Go make a ruckus.

V Is for Vulnerable: Life Outside the Comfort Zone
V Is for Vulnerable: Life Outside the Comfort Zone

The last chapter of Icarus, lovingly illustrated by the fabulous Hugh Macleod. It looks like a kid's book, but it's not.

Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

The very best of the last six years of my blog. More than 600 pages, it weighs nearly two pounds.


Stop Stealing Dreams (the free education manifesto) - What is school for?

Click the picture to get the free ebook
Click the picture to get the free ebook

Click on the picture to find it in PDF, ebook and audio formats. Translations welcome.

Poke the Box

Poke the Box
Poke the Box

Published in early 2011, this is a short punch to the gut, a manifesto about starting something. A top 10 bestseller.


We Are All Weird

We Are All Weird
We Are All Weird

My latest book. Short and to the point--the world won't embrace, leverage or even tolerate normal any longer.


With Bryan in Orange County

Part one of several

Five years of blogging

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

After five years of blogging and a long run as the most popular columnist in Fast Company's history, I compiled a book.



Tribes: We Need You to Lead Us
Tribes: We Need You to Lead Us

This is my latest book, it shipped in October. It's about leadership as a marketing tool. Picked as Book of the Year by 8CR, a New York Times bestseller and short enough to read in an hour.


Video and books

Here are five links to get you started

Yes, the action figure is real

And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.

The Seth Godin Action Figure!

Pick Four

With a preface and makeover by Seth

Pick Four (4 Pack - Designed to Share)
Pick Four (4 Pack - Designed to Share)

Every single copy printed sold out in three hours, but more will be available by mid-August, 2011.

The Zig Ziglar goal planner is a classic--because it works. Now updated in a handsome, easy and really inexpensive version (you get four in a pack) it's really worth a try. It's hard to overstate how effective it is.


How to avoid the Meatball Sundae?

First, you have to know what it is

Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:

Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

Seth's Philosophy (short Version, Via His Books)

  1. For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working.

  2. One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.

  3. Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.

  4. It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.

  5. The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.

  6. The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.

  7. Marketing is now called leadership. You can lead a tribe of people, connect them, commit to them and create a movement.
  8. Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?

Top five videos (not counting TED)

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    • Pus Wan Too profile image

      Pus Wan Too 7 months ago

      thank for content very interesting

    • profile image

      Ramiz 13 months ago

      can i have your all books for free ( absolutely zero ) ? or there is nothing called free exist in this world

    • profile image

      patrick 24 months ago

      You excite, motivate, educate me make me scratch my even when i dont have nits. how do you do it/ Oh yeah the answers are in the stories

    • profile image

      Bart Jacob 3 years ago

      Thank for the best job.

      Your the best marketer on the World for me.

      Bart Jacob

    • profile image

      briliantmind 3 years ago

      I wnt to help me to do a petition for immigration law to be approved in the congress U.S. exist 11 milonsions persons to live and work legal in U.S

    • flinnie lm profile image

      Gloria Freeman 4 years ago from Alabama USA

      I have read this, but came back for another look.

    • profile image

      bentleycapital 4 years ago

      Awesome Seth!

    • profile image

      GEMNITYA5 4 years ago

      WOW, SIR, SETH, Am so INSPIRED by your WRITING. You are an inspiration for beginners like me.

      Keep writing



    • julesh2013 profile image

      julesh2013 4 years ago

      Wow, this is amazing, you're a busy guy. I just finished my first book and I'm exhausted! Of course, I'm running after a one year old, but I'm still trying to find time to launch a website as well.

    • seth godin profile image

      seth godin 4 years ago

      @caossquidoo: No new books since Icarus and V is for Vulnerable and Watcha Gonna Do With That Duck, all of which came out on 12/31/12.

      As for 'liars', give it a read. It's not about what you think it's about.

    • caossquidoo profile image

      caossquidoo 4 years ago

      All Marketeers are Liars? I also thought the same thing but I am constantly trying to convince myself the opposite. It is just the way you sell it... I guess anything is worth something, and as long as you know how to present it, you are not lying... right? Although it may seem so... This is me trying to convince myself that marketeers are NOT liars...!

      Also, Seth, do you have a list of books you published in 2013?

    • MarleMac profile image

      MarleMac 4 years ago from South Africa

      Thanks for creating Squidoo Seth! Awesome! Love your take on things and the little tongue-in-cheek quips...

      Thanks for sharing your awesomeness with us!

    • profile image

      saulosegurado 4 years ago

      Nice job, Seth!

    • profile image

      anonymous 4 years ago

      So impressive lens and very inspirational topics

    • profile image

      dreadedhamish 4 years ago

      Loved Tribes! Thanks.

    • Shell Mayers profile image

      Shell Mayers 4 years ago

      Hey Seth, I'll make sure to order some of the books here. Inspirational stuff.

    • profile image

      vicky71 4 years ago

      I came to know About Seth Godin on squidoo. I used to think this man has such good informative and helpful lens. Then i found you in Clickbank..then in google ..then on youtube... You are such an inspiration..I regret of knowing you so late. Keep sharing Seth..Love you

    • socialcx1 profile image

      socialcx1 4 years ago

      Hi Seth , just to let you know I also love surfing

    • nana2013 profile image

      nana2013 4 years ago

      I just found your lenses and they are most helpful to me. Thanks so much for sharing your expertise!

    • LaptopLeader profile image

      LaptopLeader 4 years ago

      How are you, Seth my man? Just bought your Icarus Deception recently. Haven't finished yet, but off to a great start. :) Thanks for taking the time to write it. Keep 'em comin'!

    • flycatcherrr profile image

      flycatcherrr 5 years ago

      Chemistry Digital Vlog One ... huh? I listened through that video twice and it still sounds like those fellows are talking about "pushing people through layers of permission" in order to permit them to consume more of their company's content. [insert emoticon for perplexity here] Must go watch your inspiring conversation with the lovely and talented Jonathan Fields again, by way of clearing the palette.

    • profile image

      anonymous 5 years ago

      Awesome lens Seth, and you are right "life is full of little holes" always throwing us curveballs that can make or break us! Good stuff!!

    • profile image

      topbuilderlist 5 years ago

      Hi Seth, thanks for helping and giving us more information and techniques.

    • profile image

      gelrunningshoes 5 years ago

      Hi! Great lens, Seth! I was very inspired watching some of your videos and am interested in purchasing some of your books to learn more, thanks.

    • imagelist lm profile image

      imagelist lm 5 years ago

      Wooowwww...great lens...

    • pbrandon65 profile image

      pbrandon65 5 years ago

      Very informative and motivational.

    • profile image

      anonymous 5 years ago

      Great backlist, Seth!

    • profile image

      pillarcandles 5 years ago

      Great stuff. I have one gripe - please get rid of that ugly black bar at the bottom of every lens . However, having said that, one of my lens does pop up! LOL

    • profile image

      foxtrot3 5 years ago

      Seth, I've been told that you have some influence around here. If that's true, you could be a real hero to the Lensmaster community by getting rid of that huge ugly "related lenses" black bar that appears at the bottom of every lens.

    • worldflashpacker profile image

      worldflashpacker 5 years ago

      An interesting lens, if only 5% of my brain understands, that's 5% more than I knew 5 mins ago. Great stuff.. even for dummies like me.

    • internetsuc6 profile image

      internetsuc6 5 years ago

      Seth great great great!!!!!

    • lana22 profile image

      lana22 5 years ago

      I love you, Seth Godin!!!!

    • Amy617 profile image

      Amy617 5 years ago

      Awesome!!! You're an inspiration, Seth!

    • jnstewart profile image

      John Norman Stewart 5 years ago from Cottonwood, CA

      Loved the "Good Life" video, Seth. I could especially relate to the clean sheet idea. I've always done my art that way - each piece of art taking on it's own identity. That's probably why you've never heard of me :) Thanks for all that you do....

    • profile image

      neneix 5 years ago

      Great information, Seth!

    • profile image

      TheGardenGuys 5 years ago

      Vary inspirational. Thanks for sharing and making people's dreams come true.

    • thooghun lm profile image

      thooghun lm 5 years ago

      One day I will take over! muahah. Just kidding, thanks for having us :P

    • flinnie lm profile image

      Gloria Freeman 5 years ago from Alabama USA

      Hi lot of great info.

    • profile image

      forextrading2000 5 years ago

      Very informative lens, Many thanks for sharing the great info

    • ukprowriter profile image

      ukprowriter 5 years ago

      Wow! Some pretty inspiring and thought provoking content. Thanks for sharing

    • profile image

      ComedyFrog 5 years ago

      For mentoring and entertaining us all in equal measure, thank you Seth.

    • HealthNFitnessGal profile image

      HealthNFitnessGal 5 years ago

      Thanks for all your work!

    • kiratalley profile image

      kiratalley 5 years ago

      Seth, funny thing was I always knew about your books, but I never knew that you were behind Squidoo. I was pleasantly surprised to learn of this after I started using Squidoo!

    • missmary1960 profile image

      missmary1960 5 years ago

      Hello Seth !

    • profile image

      SteveKaye 5 years ago

      Thank you for being a major thought leader.

    • profile image

      neneix 5 years ago

      Awesome information! Always good to go over his stuff! For those who haven't, download his book - he has lots of good stuff.

      seattle seo company

    • profile image

      CoresunTravels 5 years ago

      wonderful. This is so very awesome. So many people some millions have downloaded seth's book

    • profile image

      anonymous 5 years ago

      5 million people downloaded that ebook free at first, wow Seth:)

    • profile image

      anonymous 5 years ago

      Wonderful, this is inspiring but also creativity just seems to be swirling and swimming around Seth..:) Thanks, there is a lot here to read each day, money or not, very sparkly and uplifting, hehe;)

    • profile image

      anonymous 5 years ago

      This is wonderful a mind creatively being creative, outside the all those limiting boxes that limit individuality, wow, this is so awesome. You go Seth! and there he goes..;)

    • profile image

      mouse1996 lm 5 years ago

      You speak very inspiring words. You inspire me that I can do well making money online. I'm now excited to see what more the internet has to offer me.

    • profile image

      andrewgtreantos2 5 years ago


      Seth provide a wealth of information

    • profile image

      graven29 5 years ago

      I came across one of your talks on the internet and I cannot get enough! Just watched your presentation at Google, and I really got a lot out of it. I watched it with closed captioning, because my speakers are going out - and it's funny how they kept spelling it Scoodoo. I am so far behind the times, I just got into this a couple days ago. I really enjoy it though. Thanks.

    • MelissaRodgz profile image

      MelissaRodgz 5 years ago

      This is really inspiring stuff. I love the video on the winning mindset. I think mindset is really what separates the spectacular people from the average people.

    • GaryHollingsworth profile image

      GaryHollingsworth 5 years ago

      This is a wealth of information

    • GaryHollingsworth profile image

      GaryHollingsworth 5 years ago

      This is a wealth of information

    • profile image

      Storytutor 6 years ago

      Thank you, I feel a lot better now...:)

    • markcollard profile image

      Mark Collard 6 years ago

      I wake up to you Seth every morning. You don't waste a word, and everything you say has extraordinary value. You inspire no me end, and if you ever come to Australai I'll be the first one in line to see you. Blog on....

    • anka05 profile image

      anka05 6 years ago

      Seth is always telling things we think we knew before, ideas so common sense that we have never expressed... He's simply amazing!

    • profile image

      SandraRoseDesigns 6 years ago

      wow, you have a wealth of informaion here! I'm glad to be connected and learn from you!

    • arcarmi profile image

      arcarmi 6 years ago

      Cool guy!

    • rentinlondon lm profile image

      rentinlondon lm 6 years ago

      That's a lot of reading I've got to catch up on - thanks for letting people access them for free!

    • profile image

      bluefish1960 6 years ago

      Jeez...I must have been under a rock these last few years, I've never heard of Seth.

      It's a really great lens and I enjoyed reading it.

    • profile image

      videocardguide 6 years ago

      Great lens. Some really awesome tips. I'm currently setting a lens about video cards. I also have two websites at ati cards and nvidia cards. Struggling to get visitors at the moment.

    • profile image

      ElizabethGraceWright 6 years ago


      Trying to get help for my lens. Cannot get on to squid help desk. Being ignored. no one relying can u help?

    • HalloweenRecipes profile image

      HalloweenRecipes 6 years ago

      Thank you for the wonderful opportunity that is Squidoo and all the great info in this lens.

    • profile image

      hhahah 6 years ago

      Yes, the main aim is for webmasters to submit their sites to gain links and hopefully higher ranking on the search engines. Hope this answers your question, I am kind of new on the forums and still trying to gain knowledge.

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    • profile image

      brynimagire 6 years ago

      I see your googletalk video presentation. I like this. thanks!!!

    • profile image

      brynimagire 6 years ago

      I see your googletalk video presentation. I like this. thanks!!!

    • profile image

      ionlabs 6 years ago

      Your one of the greatest authors of inspirational and actionable business books.

    • Squidrocket profile image

      Squidrocket 6 years ago

      You are an awesome person :) I was writing my lens about led grow lights when I came across this and decided to find out more about purple cows :) an inspiration to all!

    • girlfriendfactory profile image

      girlfriendfactory 6 years ago

      You, Seth Godin, are just a little bald purple cow of goodness, aren't ya? How is it you have so many remarkable ideas packed in to that meatball of yours? Love it! Now if I could just figure out how to implement all of the ideas I have after listening to you, I could have my dessert and eat it too! Thanks for sharing!

    • trytolearnmore lm profile image

      trytolearnmore lm 6 years ago

      Thank you. Your books have changed my mindset on money, spending and efficiency. how to solve sudoku faster

    • bluefire1020 profile image

      bluefire1020 6 years ago

      I've read 3 blogs and part of the Purple Cow content, it's indeed inspiring! =)

    • profile image

      denis2554 6 years ago

      I've just read The Purple Cow - very motivating!

    • profile image

      ibakir 6 years ago

      Oh la la same here

    • profile image

      PizzaPromoGuy 6 years ago

      If it wasn't for you, I wouldn't have a purple cow in my front yard... When the neighbors ask to pet him I say sure... but be careful " He has a FREE prize inside!!! Just Kidding but I truly enjoy your books, you help put a different spin on things!

    • profile image

      pearltower 6 years ago

      I try to follow your tips and advice when I can. Keep it up!

    • PrestonSchumach1 profile image

      PrestonSchumach1 6 years ago

      Seth is the man! The Purple Cow was one of the first business books that I read. Truly inspiring and entertaining at the same time.

    • Imprinsic LM profile image

      Imprinsic LM 6 years ago

      I wish I could say that I aspire to live by your lessons; however, that would spit in the face of everything that your preach. Instead, I will honor your teachings by being the best cigar smoking, competitor destroying, information generating bad-# marketing son of a gun New Jersey has ever seen.

    • BudGallant LM profile image

      BudGallant LM 6 years ago

      You've really inspired me, Seth. Thank you for everything.

    • profile image

      5alam83 6 years ago

      its great articles your share, i like it lampeace

    • profile image

      oclthree 6 years ago

      Thank you for being such a great influence!

    • profile image

      Jeimuzu-san 6 years ago

      Bookmarked, this'll take a while to get through all this info and the vids.

    • ikari1976 profile image

      ikari1976 6 years ago

      sdeth you are my idol!

    • davidleetong lm profile image

      davidleetong lm 6 years ago

      Thanks Seth for all the inspiration :)

    • viscri8 profile image

      viscri8 6 years ago

      Well, sometimes I disagree on what you say. I agree though on most of the others. I love Squidoo with passion. keep well!

    • profile image

      maue11 6 years ago

      @anonymous: so same here

    • profile image

      anonymous 6 years ago

      We love you Seth.

    • CrossCreations profile image

      Carolan Ross 6 years ago from St. Louis, MO

      Bows to Seth, the Squid Chief. Glad to be among the tribe.

    • profile image

      vlchelper7763 6 years ago

      Great videos. Really like them.

    • profile image

      anonymous 6 years ago

      Great videos. Your videos is a must to see.

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    • profile image

      anonymous 6 years ago

      I like the videos. it is really worth seeing.

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    • profile image

      mandyzhao 6 years ago

      thanks for the articles, it's very informative and useful

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    • favored profile image

      Fay Favored 6 years ago from USA

      The videos are so helpful. I've been watching all day and taking notes. Thanks for sharing.

    • favored profile image

      Fay Favored 6 years ago from USA

      Thank you for getting the concept that we ALL need each other in order to go forward.

    • favored profile image

      Fay Favored 6 years ago from USA

      Thank you for getting the concept that we ALL need each other in order to go forward.

    • profile image

      detectivepi 6 years ago

      Good Stuff Seth, I heard we are all weird is a good one. I wanna check it out soon.

    • profile image

      onlineteashop 6 years ago

      @promarktraining: Any search engine marketing company should be utilizing the latest technology to obtain the best possible results for any web business. Writing articles and submitting press releases online have been traffic generators for quite some time, yet some companies are not utilizing tried and true methods to obtain results for their customers. Free Genealogy Search | SEO Tricks | Timberland Earthkeepers | Tea Cup Wholesale | Sales Tax Services

    • profile image

      promarktraining 6 years ago

      Seth, I appreciate your leadership in the world of online marketing. You have created a whole new world for those who will follow in your place. Hopefully some of us will be able to create new ways of marketing.


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