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Who are visiting Squidoo? Squidoo Demographics
Who is your Audience?
In this Lens I want to discuss the demographic of Squidoo. I have some basic stats from quantcast that can serve as a basis and in addition to that we as Lensmasters have our own experience with the site and the many lenses we have seen. What I want to discuss in particular is the current demographic on Squidoo, their behaviour and how we can increase the sitewide $ being made and thus our individual earnings. I hope this turns into a lively discussion. Dont be shy giving your opinion we will all benefit by learning
Current Squidoo Demographic
The Who, what, why, where, of the Squidoo visitors
I took the following Data from Quantcast. The first number I noticed was there are 80 million pageviews per month coming in. About half of that is from the US, the other half from outside the US. A large majority of visitors is female (it would not surprise me if this nr. was schewed even higher under Lensmasters)
The largest group of visitors is between 18-24. This surprised me a little bit. It seems young women are really interested in Squidoo. Let me know why young women! I'm a bit puzzled.
Another interesting but none surprising observation is that a slight majority of the visitors has kids.
The caucasian presence is quite dominant but less so then elsewhere on the internet.
The last usefull observation I made from these stats is that Squidoo is usually accessed from home computers.
Probably the most important stat is that Squidoo is getting increasing numbers of traffic (QCs shows 32 million visitors a month, who view an average of 2 pages) This is something I want to talk about more. On average our visitors who come in look at two pages.
Ad Pool Squidoo
One for all and All for one!
To paraphrase d'Artagnan from , a book that should not be missing in any parent's bookcase; One for all and All for one! Is truly the right way to go about gaming the Ad Pool. We have two major approaches to increase revenue from the adpool (and they improve net sales on your modules as well). The Three Musketeers
1) Drive New Traffic to Squidoo
2) Keep Visitors on Squidoo
Drive New Traffic to Squidoo
Immediately obvious and we all participate trying to achieve this. Mostly we do this by driving traffic to our own pages. This has the greatest benefit on a cost/time unit basis. On average this visitor will look at your page and look at one other page. Most likely the average traffic driven by the efforts of Lensmasters will look at slightly more pages then the general population of visitors. Usually we link them up to one of our own pages but there is no doubt other Lensmasters also benefit from this traffic. The greatest way in which other lensmasters benefit is by sharing in the adpool revenue. Here is a Lens with great starting points how to drive more traffic to your lenses. Pinterest is left out and I think this is currently a huge chance if you are a Lensmaster. Pin pages with good header images as much as you can. Even if you drive traffic to others it's heping you as well and it's really easy.
Keep traffic on Squidoo
There is one way we really want to lose traffic and it's through the ads and the modules. There is just no doubt about that. So if you are "losing"a lot of traffic to those clicks don't feel bad. But if they are clicking back and searching Google again it's a shame. Use the featured module links. Put links at the bottom of your lens and link into other Squidoo pages throughout your lenses. If you want to link to an authority site, see if you can find the information on Squidoo, if you can; link there. If the value to the user is a close tie between linking within Squidoo or outside of Squidoo. Keep them in. Make your links as relevant as possible. I cannot statistically back this up at this point but my intuition says it's better to link your visitors to a lens picked by the Squidoo engine or a relevant lens to the lens they are visiting then trying to send them to a random lens you own. I think sending the visitor to a lens you don't own will make you more money!
images are licensed from sxc.hu