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Who are visiting Squidoo? Squidoo Demographics

Updated on March 15, 2013

Who is your Audience?

In this Lens I want to discuss the demographic of Squidoo. I have some basic stats from quantcast that can serve as a basis and in addition to that we as Lensmasters have our own experience with the site and the many lenses we have seen. What I want to discuss in particular is the current demographic on Squidoo, their behaviour and how we can increase the sitewide $ being made and thus our individual earnings. I hope this turns into a lively discussion. Dont be shy giving your opinion we will all benefit by learning

Current Squidoo Demographic

The Who, what, why, where, of the Squidoo visitors

I took the following Data from Quantcast. The first number I noticed was there are 80 million pageviews per month coming in. About half of that is from the US, the other half from outside the US. A large majority of visitors is female (it would not surprise me if this nr. was schewed even higher under Lensmasters)

The largest group of visitors is between 18-24. This surprised me a little bit. It seems young women are really interested in Squidoo. Let me know why young women! I'm a bit puzzled.

Another interesting but none surprising observation is that a slight majority of the visitors has kids.

The caucasian presence is quite dominant but less so then elsewhere on the internet.

The last usefull observation I made from these stats is that Squidoo is usually accessed from home computers.

Probably the most important stat is that Squidoo is getting increasing numbers of traffic (QCs shows 32 million visitors a month, who view an average of 2 pages) This is something I want to talk about more. On average our visitors who come in look at two pages.

Ad Pool Squidoo

One for all and All for one!

To paraphrase d'Artagnan from The Three Musketeers , a book that should not be missing in any parent's bookcase; One for all and All for one! Is truly the right way to go about gaming the Ad Pool. We have two major approaches to increase revenue from the adpool (and they improve net sales on your modules as well).

1) Drive New Traffic to Squidoo

2) Keep Visitors on Squidoo

Drive New Traffic to Squidoo

Immediately obvious and we all participate trying to achieve this. Mostly we do this by driving traffic to our own pages. This has the greatest benefit on a cost/time unit basis. On average this visitor will look at your page and look at one other page. Most likely the average traffic driven by the efforts of Lensmasters will look at slightly more pages then the general population of visitors. Usually we link them up to one of our own pages but there is no doubt other Lensmasters also benefit from this traffic. The greatest way in which other lensmasters benefit is by sharing in the adpool revenue. Here is a Lens with great starting points how to drive more traffic to your lenses. Pinterest is left out and I think this is currently a huge chance if you are a Lensmaster. Pin pages with good header images as much as you can. Even if you drive traffic to others it's heping you as well and it's really easy.

Keep traffic on Squidoo

There is one way we really want to lose traffic and it's through the ads and the modules. There is just no doubt about that. So if you are "losing"a lot of traffic to those clicks don't feel bad. But if they are clicking back and searching Google again it's a shame. Use the featured module links. Put links at the bottom of your lens and link into other Squidoo pages throughout your lenses. If you want to link to an authority site, see if you can find the information on Squidoo, if you can; link there. If the value to the user is a close tie between linking within Squidoo or outside of Squidoo. Keep them in. Make your links as relevant as possible. I cannot statistically back this up at this point but my intuition says it's better to link your visitors to a lens picked by the Squidoo engine or a relevant lens to the lens they are visiting then trying to send them to a random lens you own. I think sending the visitor to a lens you don't own will make you more money!

images are licensed from sxc.hu

Anything to add?

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    • sharingmyinsight profile image

      sharingmyinsight 4 years ago

      Nice info, some insight into who is on Squidoo can be useful when writing another article.

    • sharingmyinsight profile image

      sharingmyinsight 4 years ago

      Nice info, some insight into who is on Squidoo can be useful when writing another article.

    • Glen Kowalski profile image

      Glen Kowalski 4 years ago

      Interesting read, and a bit disappointing for me in a way; I write mostly about fishing and at this point all of my fishing lenses are saltwater oriented. Which means that my target audience is USUALLY a white male anywhere from 12-60 y/o. Well guess I'll have to both expand my writing horizons and try to drive traffic here myself. I also like the idea of linking in squidoo, either to my lens or to a lens belong to someone else.

    • Sean1987 profile image

      Sean Gagne 4 years ago from Tampa Bay Area

      Really Useful to a newbie like myself! Thanks for the great lens

    • Squidpress profile image
      Author

      Squidpress 4 years ago

      @tamron lm: I think on Squidutils.com there is a broken links feature that you can use on your lenses.

    • tamron lm profile image

      tamron lm 4 years ago

      I write for Hubpages and they encourage you to link within Hubpages. They also have a feature that tells you if you have a dead link. I had to delete all my lenses yesterday and open a new account here on Squidoo because I had so many links linking back and forth to my lenses that were due to me moving my articles to my blogs in such. As far as I know Squidoo does not have a broken link feature. Great info. here!

    • profile image

      getmoreinfo 4 years ago

      My guess for the young visitors are coming to see some of the popular lens topics such as recipes and crafts, these are two areas where young woman want to learn more about.

    • Squidpress profile image
      Author

      Squidpress 4 years ago

      @editionh: Chances are it will continue to evolve that way. Visitors could be very different then lensmasters though. Lensmasters are more visible to us ofcourse.

    • profile image

      editionh 4 years ago

      I get the impression that the demographics of Squidoo is changing. 2-3 years ago I remember the majority was mid age+. It seems that more and more young people discover Squidoo. The domination of the female population seems to grow ..:).

    • royyap profile image

      royyap 4 years ago

      @Squidpress: I think we need to look at all this from a bigger perspective. Does intra-domain clicks help Squidoo? If it does then it should be encouraged by registering it in the CTR. I am no expert but are there any negative aspects of this that I am not aware of?

    • Squidpress profile image
      Author

      Squidpress 4 years ago

      @royyap: I actually only just found out about that. That puts it in a slightly different perspective. I think it's a shame that it is setup that way. I can imagine a click to one of your own lenses becoming a little bit too strong and with multiple accounts allowed it's probably not feasible to give points for clicks to lenses by other lensmasters.

    • royyap profile image

      royyap 4 years ago

      Regarding keeping traffic on Squidoo, I agree with you that we should not lose traffic to other non-sale destinations. However, I also noticed that Squidoo does not count a link to within Squidoo as a Click-Thru. Ever since I started linking to my other lenses, my CTR has been dropping and my lensrank has suffered as a result. That has actually forced me to balance out the links by adding more external links to boost my CTR.

    • royyap profile image

      royyap 4 years ago

      @anonymous: I will leave it to the visitor to decide whether he/she would like to open a new window/tab or not. Forcing it could be detrimental.

    • profile image

      anonymous 4 years ago

      Why not use the html "target="new" to keep your lens open in the background when users click on a links?

    • Squidpress profile image
      Author

      Squidpress 4 years ago

      @aesta1: seems to me you are doing great! wouldn't rethinkt too much ;)

    • aesta1 profile image

      Mary Norton 4 years ago from Ontario, Canada

      This is quite enlightening to me especially as I am more than double in age of the majority of visitors. Time to rethink.

    • amitsarkar lm profile image

      amitsarkar lm 4 years ago

      One can learn a lot from squidoo as it is nice community to get engaged and share a lot. Also a lot of traffic can be driven to a site from squidoo.

    • maryLuu profile image

      maryLuu 4 years ago

      I am sure that the new generations can learn many valuable lessons!

    • Squidpress profile image
      Author

      Squidpress 4 years ago

      @JuneNash: hi GG, well the writers and active Lensmasters you meet a lot on Squidoo are not necessarily distributed in the same way as the general visitor of Squidoo. But I think it's good to realize we have a lot of visitors that aren't lensmasters.

    • JuneNash profile image

      June Nash 4 years ago

      I shouldn't be, but I'm surprised to hear that the majority of participants on Squidoo are between 18-24 years old. I am not surprised to hear that women out number the men.

      I am a little bit older than that age group! LOL!

    • Squidpress profile image
      Author

      Squidpress 5 years ago

      @DebMartin: Well the age right above that is a close 2nd and they might have more spending power ;) so don't feel too bad!

    • profile image

      DebMartin 5 years ago

      You've given this a lot of thought. Thanks. I'm struggling with the 18-24 age range. What to write, what to write. ;-)