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The Beating Heart of Squidoo

Updated on December 16, 2014

Living Lenses

Every creation has a purpose and every living thing a core or heart which pulses life through its being. It draws energy from the life around it and it feeds on the substances that nature provides.

It thrives in a world of benefits, hardships and loss and it glows in the light of the radiation that penetrates the darkness that might otherwise destroy it.

Squidoo, my favorite publishing platform, is like such a living thing. It is full of love, tenderness, forgiveness and warmth. It can be embraced, cuddled, nurtured, and petted but it also needs care and love in return to help it thrive and return the benefits of all its lovers. Join me in my Squidoo adventure and meet some of the team behind the scenes that make it so.

FREE e-book on Norma's Reincarnation Experience

Seth Godin
Seth Godin

The Things to Know About Squidoo

That video summarises the possibilities of Squidoo as a tool to get online and to market some products and hopefully, make money from them. But it is much more than that

Its history began less than some 5 years ago and yet it has a collection of some of the most remarkable works on virtually every subject around. Launched in 1996 it boasts almost 1.5 million lens. Its founders are Seth Godin, pictured, who is an entrepreneur and marketer who writes books, blogs and other stuff, and Megan Casey, featured in the video below. We owe them a huge debt .but they are not the heart of Squidoo.

The true heart is the life generated within by its members, people who join to create and be a part of the Internet world. They are a family in here and the lenses, or views of things important to them are a treat to behold.

Squidoo Took the Internet World By Storm

In just 5 years it has become a great place to be and it sports some of the most creative amateur lens masters on the net.

What does Squidoo Do for You? - How do you relate to the things it offers?

Do you find it a great place to hangout?

Addictive, Passionate, Educational, and Fun

If you are not doing it you are missing out

Many in Squidoo know that the more unique and variable their subject matters are the more likely it is that they will be rewarded with either blessings from the remarkable Squid Angels who are a group of volunteers who do their utmost to help lens masters achieve top ratings, or in some other way.

Every blessing increases the rating by a few points and several blessings will see it jump higher. All you need to get one is a good lens, done to the individual angels standard (usually you are told what that is on a website or in the Angels' forum. Then put your link where it can be found, either in the Critique forum or in the Angels forum or one of the others.

But that is only low key stuff compared to becoming a giant and achieving a rather high status which is worth going for, To get there you have to produce 50 top quality lenses within a three month period after accepting a nomination or asking to join the challenge.

Behind the scenes also there are some lovely administrators and groups which you can join to learn from and be a part of the heart of Squidoo in a different way. Take Robin and Bonnie, rms and bdkz by user names, they run the Giant Squid program, and a a few other things like the purple star awards. The receipt of one of these is a joy beyond words.

These two ladies also run one of the most popular groups at Squidoo, Rocket Moms. If invited to join please don't hesitate as you will not only learn heaps but you will make a lot of friends and gain more insight into the workings of this great place. They work extremely hard while balancing Squidoo interests against that of their families and other things..

Megan Casey

Do You Squidoo

Many ask what is Squidoo. The short answer is that squids squirt ink and a lens is a place where Squidoo squids spill their ink into wonderful creative web pages.

If you have not done one yet, WHAT ARE YOU WAITING FOR?

When you are a giant - Whoopie.

The insider club

It took me a long time to figure out what a Giant Squid is, I mean in this place not in the ocean. I thought it full of mystery and of people who have been here for yonks and possibly even built the place. Way above my head. Then, one day, out of the blue came an email. I had done something like 4 or 5 lenses at the time and nothing too special.

It was an invitation to become a giant. What! The message informed me that I was a good writer and that my lenses were up to scratch to enter this challenge. It caused a bit of amusement and also much excitement. But the next entry date was a couple of months away. The conditions are that you have 50 completed lenses of rather high quality before you are considered for the Club.

Yes, it is a club. I thought about it for a while and considered how could I possibly get 50 lenses up and running by the deadline.

Nonetheless when it came time to enter for the challenge I had already some 22 lenses under my belt. So I submitted and went like a bat out of hell for the next three months. Wow, I did it. Just.

With 50 lenses finished I thought of resting for a while. But no, I could not do that because what if one or two of them were not good enough, Talking to myself like a teacher to a child with encouragement and a goal ahead two more lenses were hurriedly pumped out.

Time went by slowly for the next few days as I waited impatiently. Then an email. So You Want to Be a Giant was the heading. Congratulations to our newest Giants. It was one of several sent out and the goosebumps went up and down my arms and legs and the tears welled in my eyes. I was in. Hallelujah!. Then the badge, in fact I saw the badge just before the email. It was a huge shot in the arm.

Hardly had that shock subsided when another email announced that I had been awarded a purple star for one of my lenses. Again goosebumps up and down my arms and legs and tears in my eyes. How could anything compare to those few days and the awards and pleasure they brought me. But only giants can get purple stars so it was like icing on the cake.

How Good is a Squidoo Award to You? - Do you celebrate the win?

Would you or have you worked hard for a giant's badge?

100 Club was The Next Challenge

Not that I knew much about that one.

Along the way to giant hood I was encouraged to submit lenses for the 100 club challenge, but I did not know too much about that one. Every time I put my lenses in for the giant plexo I submitted them to the 100 one as well. But there is a big difference between doing 50 lenses in 6 months and another 50 in three months. That was what I was now facing.

On and on with lens building I went. Day after day topics poured out and before I knew I had over 75 lenses finished and I was less than halfway through the time. Boosted by the rate with which the lenses were now pouring out of me I was further surprised when I reached the target of 100 lenses and a week or more to spare. The family saw little of me and those in contact could not understand. "Is she crazy?" I could hear the comments behind my back

Then a horror thought crossed my mind. What if I wasn't registered for the 100 challenge? Quickly sending off an urgent email to rms I asked her to make sure I was in. I then sent Robin an email that I had done the 100 lenses. Back came a reply with the heading "Wow, 100 lenses" and a congratulatory note within on the number completed.

More waiting for the next 2 weeks to pass and another couple of lenses were done and submitted.

One morning I opened my Squidoo lenses and saw the 100 badge on one of them. I was ecstatic. Quickly racing to my emails sure enough a congratulatory email announcing my 100 club acceptance. Wow, then I found out it comes with a whole heap of new privileges

Meet some Giants

Purple Stars

This is the story from the official purple star site. I am reproducing it here so that you can see how well you can do with a little encouragement:

"How it works: the longer answer

the ins and outs and overs and unders

There is no more longer answer. This is sweet and easy.

Purple Stars are fairy dust. They're magic. They're surprises. You'll never know when or where they'll arrive--but you'll get a special email if you're bestowed with some Purple Star goodness.

Your Giant Squid Organizers will dust standout lenses, both new and old, at any time of the day or night, with purple stars. Masterpiece lenses. Lenses making a name for themselves. Lenses trying new things.

The best way to get picked is to get yourself noticed for your incredible content, for trying new ideas and modules, for running conversations on your lenses, for standing out from the crowd. Do that enough, and the purple star fairy will find you.

You can also drop a line about a stellar lens (your own or someone else's) to if you want to make sure you're getting noticed."

The only thing greater than these rare awards (only 1000 a year) is that of being named Lens of the Day, or LOTD for short.

Lens of the Day

The rearest award at Squidoo

If you do the maths you will see that only 365 of these lenses can be awarded each year. That is rare indeed among 1.5 million or so lenses.

If you achieve this then you are top of the list. But you have the prestige and position to be able to advise others on great lens writing. Become an angel and share your knowledge because that is how you can get around the best and be the ones who can spread the most joy. I personally love making people happy and to be able to give them a boost in ranking and a lift in their heart is my greatest achievement in Squidoo.

With any of the awards you can nominate yourself or someone else for them. Just send the nomination to the appropriate email address and wait. If you are selected you will certainly be informed and pleasantly surprised.

child on laptop
child on laptop

Building a Lens is Easy and Free

That's the most amazing part of this community

Everyone of any age can come into Squidoo and start building a lens. The tools and the site are free and there is no hassle from anyone concerning your subject matter, You are virtually free to write what you like, what interests you and in a way that you feel comfortable with. Having said that one is not allowed to spam or copy other people's work without acknowledging the source.

Squidoo has very simple rules and most people adhere to them without much trouble. But if you are here to promote your other web sites and try to hard sell the members you are in the wrong place. You can list your sites on lenses and get visitors to them in that way and you can sell affiliate products, as well as those from Amazon, eBay, and others, and you get 50% if you opt to donate half your income to charity. However, that is not a criteria and some opt to take it out. Some, like me, give 100% to Squidoo and it, in turns, gives a percent to charity and the rest is used to maintain the site.

Many make lenses on products for which they are an affiliate or they sell their own stuff, as I do, by referring people to your books, lenses or articles. If you maintain a list of contacts then you can send them the url of your latest lens and they get to read about the products and gain trust in you through them. This is far better than simply sending someone a spiel or banner ad through email.

This is my take on building a great Squidoo lens

Squidoo Tutorial

Still images from Dreamstime - click here

Read my articles on this and other subjects on Ezine Articles

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Pen a little note here for all to read and to demonstrate your love of Squidoo

© 2010 norma-holt

Before You Leave

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    • potovanja profile image

      potovanja 5 years ago

      Great lens. Worth my LIKES:). Thank you to stop by to see my lens...

    • profile image

      Li-Li-ThePinkBookworm 6 years ago

      Great lens. You hit on all the high points that makes Squidoo such an amazing place. I love the friendly atmosphere and the ability to create lenses easily and have fun doing it.

      Li Li

    • profile image

      mennella 6 years ago

      great community, I share my knowledge here, I really enjoyed reading this lens

    • profile image

      lilyofthevalley1 7 years ago

      This is very inspiring! Makes me want to work harder to get my lens recognized. Thanks!

    • profile image

      anonymous 7 years ago

      ~ Dropping by to leave my Angels April Fools' Day Quest Blessings ~

    • profile image

      Kaafscorner 7 years ago

      Learn't the importance of creating value content.

    • dryder profile image

      dryder 7 years ago

      I have learned so much about building a good quality lens and have amazing examples to follow. Many people have been excellent in providing some very constructive feedback and it paid off in one of my lens on geocaching made LOTD which was fantastic!

    • profile image

      anonymous 7 years ago

      Squidoo is the best place to learn how to write better, how to share some knowledge, and build friendships too. The folks at Squidoo, especially the Squid Angels, are awesome people. I just got a note from one today and I am thankful. Special mention to skiesgreen. You are heaven-sent indeed.

      To everyone: Take care and God bless! =)

    • photofk3 profile image

      photofk3 7 years ago

      Squidoo is a great community, I share my knowledge here, I am motivated by writing useful stuff and improving my writing skills.

    • profile image

      poutine 7 years ago

      I really enjoyed reading this lens and learning more about Megan.

    • profile image

      poutine 7 years ago

      I really enjoyed reading this lens and learning more about Megan.

    • LisaAuch1 profile image

      Lisa Auch 7 years ago from Scotland

      You know I love Squidoo and I love reading everyones comments on this page, it makes me feel good to be part of a fantastic community, ~Blessed~

    • profile image

      anonymous 7 years ago

      I cannot find any other place equivalent to Squidoo, with so much of creativity and it is all free. Of course, you need to spend some amount of time and a meager amount of money to get into the top rankings of Squidoo and Google.

    • Hairdresser007 profile image

      James Jordan 7 years ago from Burbank, CA

      Squidoo has been really fun for me, has taught me a lot about the web and writing. And it is so great to meet all the nice people on here!

    • sousababy profile image

      sousababy 7 years ago

      Really great informative lens. Definitely I need to come back and spend some more 'think' time here. Thank you for sharing. Take Good Care, Rose

    • profile image

      anonymous 7 years ago

      You are very fortunate in all the wonderful things you have accomplished here on squidoo, Blessings, Purple hearts and LOTD. Congrats on all of it, and best of luck for your future endeavors!

    • Jhangora LM profile image

      Jhangora LM 7 years ago

      Really liked the Megan Casey video. Thanx a lot for the Lens and the Video.

    • hayleylou lm profile image

      hayleylou lm 7 years ago

      **Blessed** and featured on My Time as a Squid Angel :)

    • hayleylou lm profile image

      hayleylou lm 7 years ago

      **Blessed** and featured on My Time as a Squid Angel :)

    • profile image

      anonymous 7 years ago

      You've put some work into this lens! Thanks for featuring Zazzle With The RocketMoms.

    • Philippians468 profile image

      Philippians468 7 years ago

      the heart of Squidoo! i love your lens! cheers

    • KarenHC profile image

      Karen 7 years ago from U.S.

      This is an inspiring lens to read again :-) I've been here before, a number of months ago, but this time I took the time to watch the video of Megan Casey. I didn't realize she was so young! (At least she looks quite young!)

    • profile image

      ideadesigns 7 years ago

      I love this, you have captured the essence of Squidoo! Lots of love shown here for a great community of Squids.

    • Joy Neasley profile image

      Joy Neasley 7 years ago from Nashville, TN

      fun lens. thanks.

    • MargoPArrowsmith profile image

      MargoPArrowsmith 7 years ago

      Very interesting lens lots to think about and be proud of

    • ElizabethSheppard profile image

      Elizabeth Sheppard 7 years ago from Bowling Green, Kentucky

      I really like this lens. I am lensrolling it to my Squidoo Secrets lens. What great links and tips.

    • rwoman profile image

      rwoman 7 years ago

      I loved it so much I blessed it!

    • profile image

      RinchenChodron 7 years ago

      Enjoyed this lens so much - I sent a link to it to a friend. Great work.

    • profile image

      RinchenChodron 7 years ago

      Fabulous and informative. Well done.

    • annieangel1 profile image

      Ann 7 years ago from Yorkshire, England

      this is a great lens that I must come back to and read again, well done

    • reflectionhaiku profile image

      reflectionhaiku 7 years ago

      The more I explore and learn about Squidoo, the more I love SQUIDOO. It opens up a new world on the internet for like-minded people to share wonderful things(and blessings) in life.

    • ArtByLinda profile image

      Linda Hoxie 7 years ago from Idaho

      Wonderful lens, well put together. Squidoo has my heart like no other place on the internet. I have tried many different places, but stayed with Squidoo through it all.

    • GiftsByDiana profile image

      Diana Burrell-Shipton 7 years ago from Hubbard, Ohio, USA

      I love Squidoo and have taught many folks some pointers and even did a few workshops for folks to teach them to Squidoo :)

      This was a great lens to show your love of Squidoo and it helps to explain it to others as well.

      Organically Yours,


    • Charlino99 profile image

      Tonie Cook 7 years ago from USA

      My heart beats with Squidoo, and I can tell yours does, too.

    • Virginia Allain profile image

      Virginia Allain 7 years ago from Central Florida

      Once you get past the first learning curve (2 or 3 lenses), you'll get hooked by all the possible ways you can use the modules and creative it feels to make a lens. At the same time, you start interacting with other lensmasters and before you know it, you're hooked. It's a wonderful site.

    • LisaAuch1 profile image

      Lisa Auch 7 years ago from Scotland

      Yes my husband has resigned himself to a life with Squidoo too... this was wonderful and I am going to go and look fourthe rinto some of these wonderful lenses.

    • jptanabe profile image

      Jennifer P Tanabe 7 years ago from Red Hook, NY

      Great job expressing the heart of Squidoo!

    • jptanabe profile image

      Jennifer P Tanabe 7 years ago from Red Hook, NY

      Great job expressing the heart of Squidoo!

    • profile image

      anonymous 7 years ago

      Great lens. Nice tribute. Giant Squids here I come, well, I think I need 50 great lenses first.

    • rachsue lm profile image

      rachsue lm 7 years ago

      I must admit, I am addicted! I am still trying to get my lens count up but I wanted to ensure I take the time to learn from other Squidooers and learn from their knowledge. I know will be here for many years to come.

    • profile image

      Tarra99 7 years ago

      thanks for featuring my angel blessings lens...I appreciate it!

    • profile image

      anonymous 7 years ago

      What an enjoyable lens, as well as informative. I hope to be joining the Giant Squids this quarter. I share your love and passion for this awesome platform!

    • ElizabethJeanAl profile image

      ElizabethJeanAl 7 years ago

      I've been on Squidoo for 2 1/2 years. I'll still be building lenses for another ten.

      Thanks for sharing,


    • EditPhotos profile image

      Edit Photos 7 years ago from Earth

      Great lens! You'll need to update to talk more about all the new monsters and levels and trophies - oh my! Squid Angel Thumbs Up. Of course, I feel silly typing "geeksnog" as my security word as I bless your lens.

    • jimmielanley profile image

      Jimmie Lanley 7 years ago from Memphis, TN, USA

      Thank you for the congrats on LOTD as well as TWO angel blessings! Woo hoo! I am very appreciative!

    • CCGAL profile image

      CCGAL 7 years ago

      Lovely lens - very good use of html, easy on the eyes, and chock full of useful information and terrific links. Gotta love it!

    • profile image

      Joan4 7 years ago

      Fantastic tribute to Squidoo!

    • OhMe profile image

      Nancy Tate Hellams 7 years ago from Pendleton, SC

      Oh this is a wonderful tribute to Squidoo and filled with such great information. Blessed

    • pkmcruk profile image

      pkmcr 7 years ago from Cheshire UK

      Very helpful and informative lens as always and blessed by a passing Squid Angel :-)

    • TreasuresBrenda profile image

      Treasures By Brenda 7 years ago from Canada

      Great lens sharing information for newcomers and established lensmakers alike.

      Thanks for your visit to my butterbeer lens and the blessing.

    • profile image

      kimmanleyort 7 years ago

      Norma, this is a wonderful lens that gets to the heart of what Squidoo is all about. Perfect especially for someone new to Squidoo. Thanks so much for blessing my Senior Squids Favorite Places lens.

    • profile image

      grannysage 7 years ago

      I sure like that pretty purple star. I actually got one when they waived the requirement to be a Giant. Squidoo to me is a canvas to paint on, a jigsaw puzzle to put together, a comfy sofa to sit back and talk to friends, and an incentive for getting up in the morning, well no for me it is more like stay up all night, LOL

    • LoKackl profile image

      LoKackl 8 years ago

      This would be terrific for newcomers. I enjoyed your take!! Fun look-see like Megan in video I hadn't seen. Congrats on Purple Star !

    • Spook LM profile image

      Spook LM 8 years ago

      Missed this before as you have been trotting them out so fast I can't keep up, nevertheless, congratulations.

    • profile image

      anonymous 8 years ago

      What a wonderful lens, Norma. I love it. I added to the plexo.

    • profile image

      myraggededge 8 years ago

      Great lens full of enthusiasm. Blessed :-)

    • Kailua-KonaGirl profile image

      June Parker 8 years ago from New York

      This lens has been such a wonderful inspiration! I have been busy creating websites for offline clients, but the truth is I would rather Squidoo! Squidoo is my relaxation where I can take a break, share things that I like and create something that someone else may find interesting too. Adding another one of your lens as a fave is just a given. You share your life and your thoughts with such well written passion that I am most pleased to take a moment to read them. Mahalo!

    • modz profile image

      modz 8 years ago

      Interesting lens, Thank You

    • profile image

      gwenwon 8 years ago

      I'm new here and still figuring things out. This lens helps a lot. Thanks for sharing.

    • burgessvillian profile image

      burgessvillian 8 years ago

      If you don't squidoo then you should. It is changing my life dramatically.

    • profile image

      anonymous 8 years ago

      I've gotten to know lots of nice people on Squidoo. It has given me the opportunity to earn a good income, and I really do love it. Really like being able to visit cool lenses like this.

    • KarenTBTEN profile image

      KarenTBTEN 8 years ago

      I do think the community has a lot to offer, and it goes beyond just putting up a lens here and there!

    • Virginia Allain profile image

      Virginia Allain 8 years ago from Central Florida

      I'm really hooked. Like you, I started with just a couple, then went into high gear to reach the 50 needed for giant. Then I couldn't stop and have over 160 now.

    • Virginia Allain profile image

      Virginia Allain 8 years ago from Central Florida

      I'm really hooked. Like you, I started with just a couple, then went into high gear to reach the 50 needed for giant. Then I couldn't stop and have over 160 now.

    • Hairdresser007 profile image

      James Jordan 8 years ago from Burbank, CA

      Tons of info on here. I am going to favorite it so I can come back often to remind myself of what I can do!!! Thank you

    • Grasmere Sue profile image

      Sue Dixon 8 years ago from Grasmere, Cumbria, UK

      A very helpful lens- as usual! Thank you

    • DeboraR profile image

      DeboraR 8 years ago

      I was hooked on Squidoo from the beginning! This lens has really made me want to jump in and do more than I've done already to move up higher and higher. You make it sound so easy.

    • sheriangell profile image

      sheriangell 8 years ago

      A great "I Love Squidoo Lens" It's really difficult to resist the lure of Squidoo! I'm glad I'm hooked.

    • Sylvestermouse profile image

      Cynthia Sylvestermouse 8 years ago from United States

      As always, this is beautifully written! I thoroughly enjoyed reading about your journey on Squidoo and I am so glad we are swimming in the same ocean :)

    • Sharon Weaver profile image

      Sharon Weaver 8 years ago from Los Angeles, CA

      Thanks for the encouragement.

    • dustytoes profile image

      dustytoes 8 years ago

      Squidoo is an encouraging place, not to mention full of informative lenses. I have learned so much from being a part of it.

    • semas profile image

      semas 8 years ago

      Hi Norma,

      A wonderful lens.You are an inspiration at squidoo and reading about your journey was a pleasure.

      You have shared some valuable information for all aspiring giants!


    • RhondaAlbom profile image

      Rhonda Albom 8 years ago from New Zealand

      I love Squidoo, and am very addicted. Lots of great information here.

    • KarenHC profile image

      Karen 8 years ago from U.S.

      I started creating Squidoo lenses on a whim, and I'm hooked now because of a number of people like you who have given me support when I've asked for feedback. The community aspect of Squidoo is amazing!

    • Wednesday-Elf profile image

      Wednesday-Elf 8 years ago from Savannah, Georgia

      A nice review of Squidoo. Besides being a fun platform to write about our 'passions', it's terrific that Squidoo offers us goals, such as Giant and Giant 100 and Purple Stars, to give us incentives to make our lens pages the best they can be.

    • VarietyWriter2 profile image

      VarietyWriter2 8 years ago

      This is great. Lots of great information too. Blessed by a SquidAngle :)


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