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Three Things To Remember With The New Product Review Format On Squidoo
Are you ready?
Squidoo recently rolled out an exciting new way to make sales lenses. Sounds pretty awesome right? And trust me it is, but you may not know three things that will really help make your new lens shine, or you may be so excited that you forgot basic thing like copyright, but that's OK, I'm here to help.
The three following tips are honestly more of a handy reminder to myself, but why not make a neat lens out of them and meet a challenge, right? This of course is where I tell you I'm not a lawyer and you are not to take my telling you not to nab photos as legal advice, OK?
As always the intro photo and all other photos are mine unless otherwise noted. However if you own the copyright to any material used herein and want credit and a link, or something removed please let me know.
Now let's get on with the show!
UPDATE: As there is no longer a Squidoo, I'll be leaving this lens, er, hub, up for nostalgic reasons.
You can make your own backgrounds
You see that grey area on a lot lenses in the new format? That could have been filled (and still can be) with a great photo the lensmaster took. You don't have to be a pro, just take a nice legal shot of either the product you are selling on that page and actually own or a natural background, or something like royalty free stock photography.
Most product companies will be only too happy to see their product as the background on the same page as it is being sold on, but if you get a nudge in the form of a legitimate letter or e-mail, swap out another background. In case you are wondering the trouble comes when you start selling the photos themselves, thus making a profit off a product you don't own in the same way the company owns it.
It should go without saying, but please don't take this as an excuse to steal copyrighted material. That makes sellers and advertisers very nervous. Yes, I hear you. My photography will never be at a professional level and forget my art skills. But I wouldn't want someone stealing my stuff and giving no credit so give credit and make sure you have permission if a copyright is involved, OK?
This is your chance to tell a story, your story
Didn't you feel like a kid in a candy store when you realized you had all of Amazon (almost) to roam? You could mainline coffee and write lenses for hours, right? And you can, only it helps generate a readership and sales if you can tell a story. Don't believe me? Let me tell you a quick one.
Many more years ago than I care to admit I was a little girl and my family was getting our first water beds. We looked in store after store and I honestly can't tell you the name of any of those stores or anything else, except about a salesman, and let's call him Chuck, because he looked like a Chuck.
Chuck owned a water bed (unlike most of the salespeople we met) and could tell us about how wonderful it was to sleep on one. He told us about warm comfort in winter the soothing effect on his back and more. But that isn't what I really remember. What I remember is what Chuck did when my parents asked if water beds mattresses were sturdy.
Chuck was a big guy as he himself pointed put and this big guy took a running leap and proceeded to land in the middle of the water bed and then jumped up and down, then off again. Chuck was Billy Mays twenty years ahead of his time. He was amazing, he was a showman, and he had my attention. He also had a sale.
Now you don't have the ability to leap on a water bed you're selling, but you can tell your personal story, back it up with a great video and maybe a photo or two, and you'll be that much closer to a repeat readership at least.
Readers LOVE Photos
Especially of the stuff you are selling. Older and wiser Squids are nodding here because we've all seen it and done it ourselves. A hot new gotta have it product comes out and it seems every new lens is about that product. The only problem is, nobody owns that product or ever owned that product nor do they intend to. Squids are born salespeople and that is awesome, but it won't boost your readership or sales.
Personal photos are proof positive to your readers that yes, you do own this, and yes you do enjoy it. Write a sentence or two explaining that yes, it is your photo, and yes, you do own that product. It doesn't have to be studio perfection, but a nice, clear photo is great. Because you know when you are the customer you really want to see a product before you buy.
Inspire your readers and you will boost your readership at the very least.
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