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Analytics Whats is a good Bounce Rate for Websites?

Updated on August 3, 2010

Welcome Young Grasshopper

Now your content training is almost complete - time to learn the analytics to improve the results. Coming across your account clearly show is the Bounce Rate. What is a bounce rate you might ask, and how does it affect you? Well the bounce rate can mean a few different things. There is no average bounce rate for web sites or homepages. The stuff that factors into the bounce rate is 25 percent you, 75 percent your visitors, but lets break down the meaning of bounce rate first.

Bounce Rate Calculate

* Rb = Bounce rate      * Tv = Total number of visits viewing one page only      * Te = Total entries to page
* Rb = Bounce rate * Tv = Total number of visits viewing one page only * Te = Total entries to page

Bounce Rate Defined:

All Bounce Rate really means is the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages on that same site. So, the "Fliers" is a good way of thinking about these visitors. To calculate bounce rate its:

Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

Bounces on Google Analytics

These bounces are also caused by people staying less then 10 seconds, in this case it isn't that simple to say that.

What Causes a "Bounce"

  • Clicking on a link to a page on a different web site
  • Closing an open window or tab
  • Typing a new URL
  • Clicking the "Back" button to leave the site
  • Session timeout

How to Fix Bounce Rate?

Fixing bounce rates isnt that easy in a lot of cases. Most of the reason why bounces occur is because of the landing page being a different subject then the searcher is looking for. Most changes are adding new content or deleting things unnecessary. It all depends on your keywords. If people are finding your "Tips on peeling Apples" hub/site and they search for "Tips on peeling Oranges" then obviously there will be a bounce. Its not what there looking for. This is also different for different kinds of sites.


On an E-commerce site, where all you do is sell products a low bounce rate is key. ( for example)

On an information or news site (including hubpages and squidoo) they can have a much higher bounce rate and still achieve there goal.

Bounce Rate for Hubbers / Squidos / Heliums / Etc

Due to the nature of the sites, bounce rates will be much higher then with say your own personal blog or website. Bounces can occur from ad clicks, amazon+ebay clicks etc making it hard to decided what to do to reduce the value. Just because this is true, doesnt mean you shouldn't be monitoring the keywords that people use to find your page, finding the strongest ones and tailoring your page (landing page) to them. If the dam thing is about apples, make sure there isnt and oranges in the bunch!

As for the Grasshopper...

I wonder why it just came along all of a sudden?
I wonder why it just came along all of a sudden?

More importantly, focusing on returning visitors vs. new visitors should be focused on more for our lot. Don't focus on it too much though, as Average Time on Site is often a large factor in how much revenue a page will create! So keep training, and one day you will be a master!


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    • GmaGoldie profile image

      Kelly Kline Burnett 6 years ago from Madison, Wisconsin

      Excellent explanation - very well written and formatted with great visuals.

      So am I "flunking" if my bounce rate is 75% or more? Where is the failure rate that I should be concerned?

      Is there a way to tell returning visitors? I have comments - I will read every day but don't believe them.....

    • profile image

      Toronto condos 6 years ago

      Most of my pages have 80%...

    • profile image

      Ravikumar V. 6 years ago

      still confusing. I have a personal website of mine. If I get bounce rate as 100% means my visitor left the page/site too quickly? or he was stayed in that page for some time?

      Please clarify me.

    • thranax profile image

      Andrew 6 years ago from Rep Boston MA


      A bounce rate of 100% mostly means people who visit your website leave the site to see another website though a url.


    • profile image

      Rebecca 6 years ago

      Thankyou! I thought bounce rate meant how many times my website was down lol.

    • profile image

      NewToMe Classifieds Rate 5 years ago

      Thanks for the info! Never really thought about different bounce rate for different TYPES of sites. Mine was about 40-60% at first, but has slowly dropped to about 30%. Suppose the more classifieds are on there and more items for sale for people to search, the lower the bounce rate will be...? Thanks!

    • profile image

      Linda 5 years ago

      I don't have a lot of visitors yet but my bounce rate is 2%!!!

    • Stacie L profile image

      Stacie L 5 years ago

      I recently signed up for google analytics and was surprised to see a bounce rate of 85%. You gave me some good reasons such as clicking on ads and getting a page they didn't expect. I am careful with my titles so clicking on ads is good if they are buying. Not sure what else I could do to improve by this is a good explanation.

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