ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is a Hub?

Updated on September 25, 2010
Image by Svilen Milev
Image by Svilen Milev

A hub is the act of publishing a prepared article or any kind of formal or informal writing for an audience.

By following the basic principles of good writing, the author attempts to inform, persuade, incite, or entertain his audience.

He assembles and organizes his materials and presents them in a vivid and interesting manner to his readers.

Familiarity with the skills of good writing is considered essential to success in many jobs and professions. A person often creates a favorable or unfavorable impression on others by the way he is able to express his opinions via the written word. Skill in written communication is important in presenting and promoting new ideas, business plans or communicating via newsletters, updates or emails.

Types of Hubs

Hubs are generally classified according to their purpose. A hub intended to inform or instruct the audience tries to acquaint the reader with unfamiliar facts or concepts. A hub meant to persuade an audience attempts to present logical arguments in such a way as to convince the listener of the validity of a particular idea or position. A hub that attempts to arouse or incite an audience will combine both rational argument and emotional appeal in order to urge the readers to undertake a definite course of action. A hub designed to entertain people may combine elements of the other three types, but its primary purpose is amusement and diversion. Hubs often have more than one purpose, and frequently they fall into two or more classifications.

Information. A hub designed to inform or instruct should be planned according to the amount of knowledge the audience already has concerning the topic. It should also be directed toward the particular interests of the audience. For example, if a reader is reviewing a new product to the average person, he might stress its usefulness and practicality. If targeting geeks, however, he might emphasize the theoretical and technical aspects of the product. Because an informative hub presents new ideas and facts to its audience, it should be as simple and clear as possible. Ideally, the writer should try to relate his facts to something already known and understood by the audience.

It is usually impossible to give an exhaustive account of a given subject. The writer should select only those points of information that he considers most important. If possible, he should also prepare visual aids for his hub, such as photographs, diagrams or videos. In addition, he should remember to have a clear purpose in mind... is he presenting facts, opinions or interpretations?

Persuasion. A hub designed to convince an audience is most effective when the arguments are presented logically and forcefully. Its main appeal should be to reason, although dramatic and psychological effects may also be employed. Arguments should be so presented as to anticipate any prejudices or objections the audience might have. Therefore, an accurate appraisal of the audience and its attitudes is essential to preparing a hub of persuasion. The writer should end his hub with a summary of his main arguments.

Incitement. Because a hub of incitement is intended to move the audience to a definite course of action, the author must impress the audience with his sincerity and enthusiasm. Appeals to the emotions, preferably based on rational arguments and facts, are most effective in such a hub. The opinions of recognized authorities and references to personal experience are often effective weapons. The writer should anticipate and answer the arguments of those opposed to his ideas. He should organize his own arguments so that the most effective and appealing ones come toward the end. His conclusion should be appropriate to both the subject and the audience and should summarize the main ideas of the hub.

Entertainment. A hub designed for entertainment should contain vivid, colorful details that will interest and amuse an audience. Anecdotes and personal experiences are always effective in a hub of this type. The effectiveness of a hub of entertainment depends heavily on the personality of the writer.

Image by Svilen Milev
Image by Svilen Milev

Preparation of a Hub

In selecting and organizing material for his hub, the author should limit himself to the specific demands of the occasion and should exclude anything that might be irrelevant. He must consider not only what he wishes to accomplish but also the interests and expectations of his audience. In preparing a hub, it is often useful to divide it into three sections: introduction, body, and conclusion.

Introduction. A good introduction enables the author to capture the attention of the readers from the outset and to stimulate their expectation. The introduction may begin with a question, a statement designed to arouse curiosity, or a humorous remark or anecdote designed to set the audience at ease. It may then go on to state the authors's main purpose.

Body. The body contains the main ideas of the hub. Each thought should lead logically to the next, and sections should be joined by bridge words that emphasize the connection between them, such as "therefore" and "however", or by connective phrases that summarize what has gone before or enumerate what is to follow. Each sentence should contribute to the overall purpose of the hub.

A writer should keep his sentences and choice of words as simple and natural as possible. It is more easy to grasp ideas when they are in print than when they are spoken, but visualize... audialize... the delivery of the content as if it is being given as a speech. Complex thoughts and ideas should be simplified as much as possible without sacrificing meaning. Grammatical forms should be those in standard usage, unless the author is trying for a special effect.

Conclusion. The conclusion of the hub should be as brief as possible and should sum up the most important points previously mentioned. As in the case of the introduction, the conclusion should be vivid. It should leave a lasting impression on the audience.

Image by Svilen Milev
Image by Svilen Milev

Delivery

An authors use of language, grammar and spelling mistakes can make his delivery effective or ineffective. To make it effective, he must give the impression of being in command of the English language. His presentation and organization of his content must be pleasing, never distracting or irritating.

Sentence structure should be clear and distinct so as to avoid any possible confusion. Text formating, if used sparingly, are effective for emphasis.

Using bullet points also helps to arrange the information in bite sized chunks and can be quite memorable. People love lists!

Use a Comments Capsule if you want reader feedback. Even if it isn't in agreement with your viewpoint, it could spark interesting and lively debate. You will also have the opportunity to respond spontaneously to the audience's reactions.

While not a simple task, publishing hubs can be fulfilling. It shouldn't be a chore, but a chance to share your thoughts, viewpoints and beliefs. In the early days it will take some time before your audience finds your hub, in the meantime start drafting your next one. Don't stop at just one!

But make sure each one is meaningful and unique. Quality in hub making will always beat quantity.

Image by Svilen Milev
Image by Svilen Milev

Are You Ready?

If you haven't signed up already, do so now! And not only can you publish hubs for free, you can earn money online with HubPages! If you've got the talent all you need is to invest the time!

Comments

    0 of 8192 characters used
    Post Comment

    • thevoice profile image

      thevoice 

      8 years ago from carthage ill

      five star hub write right on thanks

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)