What is a Hub?
A hub is the act of publishing a prepared article or any kind of formal or informal writing for an audience.
By following the basic principles of good writing, the author attempts to inform, persuade, incite, or entertain his audience.
He assembles and organizes his materials and presents them in a vivid and interesting manner to his readers.
Familiarity with the skills of good writing is considered essential to success in many jobs and professions. A person often creates a favorable or unfavorable impression on others by the way he is able to express his opinions via the written word. Skill in written communication is important in presenting and promoting new ideas, business plans or communicating via newsletters, updates or emails.
Types of Hubs
Hubs are generally classified according to their purpose. A hub intended to inform or instruct the audience tries to acquaint the reader with unfamiliar facts or concepts. A hub meant to persuade an audience attempts to present logical arguments in such a way as to convince the listener of the validity of a particular idea or position. A hub that attempts to arouse or incite an audience will combine both rational argument and emotional appeal in order to urge the readers to undertake a definite course of action. A hub designed to entertain people may combine elements of the other three types, but its primary purpose is amusement and diversion. Hubs often have more than one purpose, and frequently they fall into two or more classifications.
Information. A hub designed to inform or instruct should be planned according to the amount of knowledge the audience already has concerning the topic. It should also be directed toward the particular interests of the audience. For example, if a reader is reviewing a new product to the average person, he might stress its usefulness and practicality. If targeting geeks, however, he might emphasize the theoretical and technical aspects of the product. Because an informative hub presents new ideas and facts to its audience, it should be as simple and clear as possible. Ideally, the writer should try to relate his facts to something already known and understood by the audience.
It is usually impossible to give an exhaustive account of a given subject. The writer should select only those points of information that he considers most important. If possible, he should also prepare visual aids for his hub, such as photographs, diagrams or videos. In addition, he should remember to have a clear purpose in mind... is he presenting facts, opinions or interpretations?
Persuasion. A hub designed to convince an audience is most effective when the arguments are presented logically and forcefully. Its main appeal should be to reason, although dramatic and psychological effects may also be employed. Arguments should be so presented as to anticipate any prejudices or objections the audience might have. Therefore, an accurate appraisal of the audience and its attitudes is essential to preparing a hub of persuasion. The writer should end his hub with a summary of his main arguments.
Incitement. Because a hub of incitement is intended to move the audience to a definite course of action, the author must impress the audience with his sincerity and enthusiasm. Appeals to the emotions, preferably based on rational arguments and facts, are most effective in such a hub. The opinions of recognized authorities and references to personal experience are often effective weapons. The writer should anticipate and answer the arguments of those opposed to his ideas. He should organize his own arguments so that the most effective and appealing ones come toward the end. His conclusion should be appropriate to both the subject and the audience and should summarize the main ideas of the hub.
Entertainment. A hub designed for entertainment should contain vivid, colorful details that will interest and amuse an audience. Anecdotes and personal experiences are always effective in a hub of this type. The effectiveness of a hub of entertainment depends heavily on the personality of the writer.
Preparation of a Hub
In selecting and organizing material for his hub, the author should limit himself to the specific demands of the occasion and should exclude anything that might be irrelevant. He must consider not only what he wishes to accomplish but also the interests and expectations of his audience. In preparing a hub, it is often useful to divide it into three sections: introduction, body, and conclusion.
Introduction. A good introduction enables the author to capture the attention of the readers from the outset and to stimulate their expectation. The introduction may begin with a question, a statement designed to arouse curiosity, or a humorous remark or anecdote designed to set the audience at ease. It may then go on to state the authors's main purpose.
Body. The body contains the main ideas of the hub. Each thought should lead logically to the next, and sections should be joined by bridge words that emphasize the connection between them, such as "therefore" and "however", or by connective phrases that summarize what has gone before or enumerate what is to follow. Each sentence should contribute to the overall purpose of the hub.
A writer should keep his sentences and choice of words as simple and natural as possible. It is more easy to grasp ideas when they are in print than when they are spoken, but visualize... audialize... the delivery of the content as if it is being given as a speech. Complex thoughts and ideas should be simplified as much as possible without sacrificing meaning. Grammatical forms should be those in standard usage, unless the author is trying for a special effect.
Conclusion. The conclusion of the hub should be as brief as possible and should sum up the most important points previously mentioned. As in the case of the introduction, the conclusion should be vivid. It should leave a lasting impression on the audience.
An authors use of language, grammar and spelling mistakes can make his delivery effective or ineffective. To make it effective, he must give the impression of being in command of the English language. His presentation and organization of his content must be pleasing, never distracting or irritating.
Sentence structure should be clear and distinct so as to avoid any possible confusion. Text formating, if used sparingly, are effective for emphasis.
Using bullet points also helps to arrange the information in bite sized chunks and can be quite memorable. People love lists!
Use a Comments Capsule if you want reader feedback. Even if it isn't in agreement with your viewpoint, it could spark interesting and lively debate. You will also have the opportunity to respond spontaneously to the audience's reactions.
While not a simple task, publishing hubs can be fulfilling. It shouldn't be a chore, but a chance to share your thoughts, viewpoints and beliefs. In the early days it will take some time before your audience finds your hub, in the meantime start drafting your next one. Don't stop at just one!
But make sure each one is meaningful and unique. Quality in hub making will always beat quantity.