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Color Preferences: Why We Like Certain Hues

Updated on October 3, 2020
Colors of the rainbow
Colors of the rainbow | Source

Color and I.Q.

In 1973, an article appeared in Time Magazine. There was a lot of reference about the work of Henner Ertel, director of the institute for Rational Psychology at Munich. A three year study was conducted for children, to judge (measure) the impact of environmental color on learning capacity.

Rooms with low ceilings were painted different colors. The better and more popular colors were: light blue, yellow, yellow-green and orange. In these environments, I.Q. could be raised as much as 12 points. The so-called "ugly" colors: white, black, brown caused a drop in I.Q. Researchers found that the popular colors also stimulated alertness and creativity. The "ugly" playrooms made children duller.

Not just a pretty picture

Early man's use of color was not about beauty. Years before the Renaissance., Egyptians used colors to decorate tombs and coffins. They used drawing and hieroglyphics. Caves in South Africa were drawn and painted, not for art's sake. These colorful images were for the benefit of the dead by magical means. This was true, not only for the Nile, but in China, India, Greece and Rome.

~~~~~~~~~~~~~Color and its Uses for early man~~~~~~~~~~

  • charmed his existence
  • worshiped his God
  • portrayed his philosophy and science
  • identified heaven and earth
  • recorded history
  • protected his life
  • assured his salvation


Our Color Preferences

Dozens of color preferences tests have been conducted over the years. What they found was interesting:

  • Infants liked luminous colors...yellow -white -pink -red
  • Children liked red and blue, these were universal favorites and maintained a fascination for life.
  • With maturity, comes a greater liking for hues of shorter and green.

So...the preferred order is like this:

  1. BLUE
  2. RED
  3. GREEN

And it remains the eternal and international ranking. Our color preferences are ALMOST identical in all humans:

  • MALE
  • EVEN THE INSANE!!!! Yes, I liked this part also,.

This concludes my little study.


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