Study of Colours - Psychology of Each Colour
Did you know that...
- Every computer displays 16,8 million colors to create one image.
- The number of colors is infinitive.
- Every person can see 10 million colors.
Psychology and Colors
The psychology of colours has been investigated and studied by psychiatrists and psychologists for a very long time. One of the first scientists who tried to understand and analyze how colours affect our emotions was psychiatrist Carl Jung from Switzerland.
Jung believed that people could express their feelings through colours. He even was using a colourful "painting" in the treatment of patients in order to determine the subconscious influences of each colour on the human brain.
Those who are dealing with marketing should pay close attention to the colours in order to be able to influence people, to make them notice whatever product is being sold.
In order to completely understand how colours are affecting people let's analyze them.
Colour Analysis - Green and Shades of Blue
Green colour typically can be found in the environment and in logos that have to do with plants and nature, for this reason, the colour is widely used by florists and landscape architects. Still green is a colour that exudes tranquillity and peace. It is also good for business related to financial categories as it represents wealth. Doctors, dentists and health-care companies, often use green to symbolize good health and well-being, while it is also used by florists and garden architects.
- Shades of blue
The manufacturers of air fresheners and cotton sheets are using shades of blue to promote freshness. On the other hand, deep blue logos are also used by academics. Generally, blue shades are associated with safety, reliability, and authority. For this reason, many companies of electronic and electric appliances prefer blue to emphasize the reliability of the product. Consider, for example, companies such as Samsung, IBM, Intel, Hewlett Packard, General Electric and others.
Do you believe that color can affect our mood?
- Bright Red Colour
The colour red symbolizes insight, intense hunger and also a need of health assistance. Red Cross (Health) or even restaurants like MacDonald's (hunger) are the best examples of using red color. For decades, the red color was used to inform the public about something important. It can easily be understood why the road signs have a red colour and why it was chosen for traffic lights.
Also, the red color is associated with the power. The logo of Superman has a strong red color and it represents the superpower of super hero. Ferrari prefers this color as its base in order to show the power of its cars. Finally, red is the color of passion, so it couldn't be missing from the marketing and advertising of cosmetics.
If you want to get the attention of someone you should use red. It is the first color to look and the color of energy. It is associated with movement and excitement. The red clothes add a few pounds but they do not allowed you to pass unnoticed. Red is the symbol of life, that is the reason brides in China are using red gown! It is the most used color in celebrations of love.
Yellow and Black
The shades of yellow are used to show anyone the helpfulness and the knowledge of a person or of company. For example, the yellow pages or courier company UPS. Yellow is also used by hotels in tropical destinations and by the companies dealing with solar energy. Finally, the yellow gives a feeling of warmth and happiness but sometimes it works and as a warning. For example, many road signs are yellow and they inform us if something is being prepared or being fixed on the road.
Black is the colour of power, strength and stability. It is associated with intelligence and wit. Black clothes make us look slimmer. But it is also dark and sometimes it can be associated with evil. In the West, the black colour expresses unhappiness. Generally, it is a "serious" colour that causes strong emotions.
White and Brown Colors Meaning
For the majority of the world, white is the colour of purity, thus we have white wedding dresses. It is the colour of cleanliness and safety that gives light and positivity. The absence of colour or white colour shows neutrality. In some eastern parts of the world, white is associated with mourning.
Brown is the colour of reliability, stability and friendship. Many people are choosing it as their favourite. It is the colour of the earth, which could symbolize stability as it is associated with what is natural and organic. Be careful though because in India it is the colour of mourning.
Grey and Purple Colors Meaning
In grey colour, we see something practical, timeless, workable and constant. Usually grey colour leads to zero feelings, but in the presence of grey products, we have a sense of stability and confidence. The shades of grey associated with unpleasant feelings, ageing and disorientation. The silver however often shows strong character.
What colour was used to make clothes worn by queens and kings? Certainly, it was purple... The most royal one that symbolizes wealth, prosperity and culture. This colour stimulates brain activity and helps in solving puzzles. The careful use of purple can symbolize a touch of mystery, wisdom and respect. All shades of purple used to be worn by girls at puberty.
No wonder big companies like Pepsi Cola, Microsoft, Apple or Google are using more than two colours in their logos. By combining a few colours they are trying to make customers think about what each colour represents. Our brain connects to the basic colours with many concepts simultaneously and we accept these colours as symbols of peace, self-confidence, authority and trust.
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This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2013 SAM ELDER