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Communication and influence

Updated on July 10, 2012

No other capacity which may have a person who does not give him the opportunity so quickly to make a career and gain recognition as the ability to speak well."

Communication is one of the main characteristics of humans Every day each of us, forms opinions or attitudes but we rarely ask ourselves where they come from. Many of them are formed trough out the communication process and its influence. Influence is everywhere it is in the media, politics and even in our everyday life. Sometimes a simple conversation with a friend or колега can influence us in very unexpected an powerful way. So here is a million dollar question. Are our thoughts , opinions and the behavior that they bring really ours or they are a result of the endless influence of the world around us?

The truth is that today all aspects of communication are subject of study of many science fields and one of the aspects which causes great interest is influence. Every communication in one way or another is influence whether you realize it or not. So communication is a great tool which is used from the down of humanity to control public and individual opinion and behavior .

What is communication? Communication is a process trough out which humans and other live organisms exchange information. The speech is only a small part of the communication process. The other part is called meta-communication.

Human communication, in addition to verbal communication, involves kinesic and paralingustic elements which can be seen as metacommunicative signals i.e. messages about messages. These indicate how the verbal communication should be understood and interpreted. Meaning does not depend only on literal verbal meaning, but is codetermined in a critical way by the intensity and inflection of the voice, facial expression, accompanying gestures, secondary signals sent to bystanders ,etc. The same verbal message framed by different metacommunication can mean something entirely different, including its opposite. So as you can assume the real secret of influence is the harmony between your words, your message and the other non-verbal aspects of communication, because they are the essence of emotional influence.

There are several basic principles in communication. You must always remember that communication can be conscious and unconscious. Usually people plan their words and actions carefully, but sometimes they drop some unintentional word or remark. If you are aware of this and you notice it in conversation you can make an assumption about the person’s real intentions. Another sing you can open your eyes for is their non-verbal behavior. Most of the people are totally unaware of their body language.

The second principle is based on the assumption that every communicative act has two aspects-content and attitude . The content is mostly related to words and phrases and the attitude related to the way they are said. Attitude is an objective indicator about the feelings the speaker has towards the other participant in the conversation. Here again you must observe the non-verbal sings but not in details, just trust your inner feeling about the sincerity of the other person. Try to notice the big picture, try to make an assumption about their motives, but don’t be too suspicious or paranoid. Try to stay as objective as possible.

The third principle is that communication is irreversible. Once the communication signals are released in the communication field they are there and you can’t take them back. In my country there is a very popular aphorism about that “A word said ,a stone thrown “. You can try to fix your original message by a new one, you can make a new statement which can be the opposite of your previous one, but you can’t erase it. And sometimes what is said first is what you really mean.

The last principle states that communication is inevitable. Everything you say or don’t say gives a certain amount of information to those around you. We communicate all the time even when we are alone we have that inner dialogue with ourselves. Every communication is an influence because it leads to change. Sometimes the change is fundamental , sometimes we can barely notice it, but it always happens.


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