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How To Create A Resell Product From PLR Content

Updated on December 27, 2008

Part 4: Creating The Content

In the previous hubs (You Will See The Links To The Right) We have Decided On Our Topic, Created Our Outline & Chose A Title And Sub-Title.

In this Hub we will begin to piece things together. If you would like to take a few minutes and first head over to the previous Hubs and get caught up I won't mind, I'll wait for you....

Ok, now that we are all on the same page, lets get crackin'

There are a few things to keep in mind when writing the copy or creating the main content for your product:

1. Write as if you are speaking and do so in a clear and understandable way. You need to understand that unless you are doing a product on and for M.e.n.s.a. then you should keep the 'geek-speak' to a minimum. Better yet, eliminate it altogether.

You want the majority of the masses to be able to understand what you are talking about. You will have a wide audience from a variety of backgrounds and you want to make sure everyone who wants the info can understand and benefit from it.

2. Pay close attention to how your writing 'sounds'. Use an informative or humorous tone. Put on your Happy Hat before you sit down to start putting together your PLR content so that your end product will be enjoyable for others read. You definitely do not want to come across as talking down to your readers or sounding angry.

So when you have finished your product be sure and go through it with your happy hat on and make sure it has a pleasant tone to it - better yet, ask someone else to review it for you.

3.Staying on track with the theme of keeping the end product a pleasure to read and or listen to, be sure and pay attention to the fonts and colors - and if you are including audio, make sure the sound is easy on the ears.

As much as I may like to listen to PowerMan 5000 or Lords Of Acid, they may not appeal to the masses that we are marketing our product to. So putting then in as background music may not be such a good idea. Remember, keep it enjoyable to the masses, not just to yourself.

4. Paragraphs are your friend. Write and speak in small, easily digestible chunks. Keep things that you write as well as what you speak to around 3 to 4 sentences in length.

Visually, it is much more manageable and easy to read and for audio it allows listeners to absorb and understand what you’re saying before jumping into the next topic.

Speaking of visually appealing, adding graphics will add a perceived value to your product. Adding the wrong type of, or too many graphics can do more harm than good.

If there is a certain part of your written copy that would better explain your point if there were a picture to help show the way...then add an image. A picture is worth a thousand words you know...

Having said that, you need to be aware that you can not just copy an image from the internet and slap it in your product. This is a big NO-NO. These images are some ones property & just like you would not want some one taking your car because it was there - they do not want you to take the image they created or paid to have created.

Besides that, its illegal.

You have plenty of options when it comes to getting and using 'legal' images.

Make them yourself. You can use a wide range of free software to capture your computer screen - called screen capture (who-da thunk). This is ideal when you are trying to explain some type of software function. Get the 'function' on the screen and capture the image.

Another option is to purchase your images.

This can get pricey but it is still much cheaper than the litigation you might encounter if you use some one else's images.

One place I use is called IstockPhoto.. You can check them out for free or you open an account with 10 bucks or more and this buys you credits. Each image or group of images will cost a certain number of credits. Find the image(s) you like then pony up the credits and download them to your computer.

These are called Royalty Free images. this is a good thing to know because you will not have to pay royalty fees each and every time you use them. Just a one-time cost and you can use them over and over on as many different projects as you want.

If you are doing a search online for images, basically put the word images within your search phrase and it should work for you.

Example - Chows : Images

Google Image Search

Well now that we have added the images and or audio and or video to our written copy, it is break time. You have earned it.

We are in the home stretch and just need to pretty things up a bit. Make us a marketing package, like a sales page & some cool graphics for the sales page.

We need to secure the final product and a few other things before we unleash our masterpiece on the world.

We will take care of these in the next Hub.

Thanks for reading my Hub and be sure and let me know what you think of it by leaving a comment in the comments box just below this.

Have a great day.

Steve Dougherty


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