ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Influences and Outlook Macroeconomic and Microeconomic in Organizations

Updated on October 7, 2016

2 - Influences and Outlook Macroeconomic and Microeconomic in Organizations

Economics is a major social science that analyzes the market in an organizational context, an internal (microeconomics) and external (macroeconomic) level, since if the search for scarce goods and services for the satisfaction of human needs that often interferes with pocket producers and consumers. Companies are always looking for innovations to expand their economic situation and, in turn, its production capacity. Incidentally, in passing, that using efficiently the available resources to the production of goods resources, they, material or immaterial, they have excellent results, contributing to agile forms of production and distribution of goods and services.
In ancient Greece, the philosopher Aristotle, in his book Nicomachean Ethics, Economics associates the pursuit of personal wealth and also ethics. According to Aristotle, the study of economics, though related immediately to the pursuit of wealth, on a deeper level is linked to other studies, mainly political.
"Life is committed to gain a life imposed, and wealth is evidently not the good we seek, it is only useful in the interests of other things." However, economics also seeks to achieve personal wealth, which means not only the supreme concern, ethical and political purposes, but also with logistics such as: What can promote the good for humanity? Or how we should live in this global world?

1- Introduction

Dear reader, this work is science-based and aims to microeconomic and macroeconomic research of a globalized form organizations and explain the factors influencing for a critical analysis of the subject. Based on this issue, will highlight the major topical issues within the economic context of a nation. You know why that many companies fail to structure and collapse because of economic problems? The following will explain how it happens, what the impacts that are behind this global influence and how to find solutions for solving them, avoiding organizational disruption. Have a good read and a good use of this work. It is hoped that this work will contribute even more to your learning and expanding their knowledge.

2.1 - Business Groups

A business group is one that has a common goal for organizational expansion of the productive sector, aiming to have as a goal, economic improvement, together with the factors of production for the well being of everyone in an organization, with a view to overcoming the development sociocultural, socioeconomic, environmental and sociopolitical of a nation.
Below is a practical example: With support from Abigraf System, the Regional Abigraf of São Paulo created the Business Groups, which aim to bring together owners and executives of graphics in specific segments. The goal is to know and defend actions of economic or political nature, aimed at strengthening the sector and the printing industry as a whole.
Meet the Business Groups: Group Corporate Sector Notebooks (GE-CADE), Packaging Business Group (GE-EMBA) Business Group Envelope (GE-ENVE), Corporate Group Adhesive Labels (GE-ETAD) Business Group Forms (GE-FORM), Corporate group for Print Books & Magazines (GE-EDITORIAL), group Corporate Promotional Printed (GE-PROM), Digital Printing Business Group (GE-DIGI), Business Group on Digital Print Foreign media (GE-SIGN), Business Group of Plastic Cards (CARD-GE) (GE-AMBI) Corporate Environmental group. Working Groups: Working Group of Young Entrepreneur (GT-YOUNG), Working Group on Small and Medium Graphics (GT-PEME). This is an example of a well-organized group and equal purposes. More information via the website:

Image by: Portal Educacao
Image by: Portal Educacao | Source

2.2 - What Is Globalization?

Globalization is one of the most discussed topics in the current economic conditions facing the processes of transformation of global production factors. This is where organizations currently are mirrored to improve the productive capacity, analyzing the perceived market demand and global economic growth. It is a process of change that is influenced by the mass media in the business world and, therefore, firms always tend to opt for the development of the third sector of the economy (tertiary), but is the fastest growing lately.
The ideal way for organizations to achieve success in global production, is also encouraging other sectors, through the aggregation of values ​​through a permeable and logistics an attractive exchange policy, unlike addition, will have economic problems, what happens with most companies entering the market without prediction and growth strategy and, in turn, ends up failing.
Going back a bit to the story. With the policy of glasnost, the Cold War ended and the United States proclaimed themselves winners. The symbol of this moment was the fall of the Berlin Wall took place in November 1989, accompanied by the withdrawal of Soviet troops from Germany reunified and then the dissolution of the USSR in 1991 Communist China, in turn, that since the 70 had adopted the reforms in order to modernize opened in several special areas for the deployment of multinational industries. Since then only left hegemony in the modern world system capitalist world-economy, and there is no other barrier to prepend to globalization.

2.4 - Internal and External Market

The place where producers and consumers meet to meet their needs, called market. In it, the chances of acquiring goods or services dependent on the tastes and preferences of consumers are analyzed. We are a fully globalized world, where companies seek their place in the market, offering their products and services.
What compromises, even more, the preference of the consumer for their business, as it seeks quality in the provision and acquisition of the same, both for the company and for those who will consume, but not always. The big problem for some firms is fierce competition, where the pressure for results is even greater than imagined, because the market is large and they are not always prepared to face the economic problems of the day-to-day.
The ideal is to develop strategies aimed at expanding domestic and foreign markets, as well as the expertise of the primary, secondary and tertiary sectors to increase the supply and expansion of products and services of the national and world economy. The import must occur simultaneously without intervention of economic problems, because when companies need to increase their technological capacity, it becomes necessary, resulting in a perfect even export.
For this, the exchange rate should be low season to facilitate foreign trade to other countries that, in turn, require domestic products and services. As the case of the USA, China, Brazil, etc. This mechanization works by exchanging services and lack of aggregate assets, after each country depends on the other to produce.

2.3 - Gdp: A National Wealth

The GDP (Gross Domestic Product) is the monetary value of all production of goods and services domestic and foreign companies on the borders of a country in a given period (monthly, quarterly, half yearly or yearly). It is used to measure the economic growth of a nation, so it is called as national wealth. In practice, this means that there is more employment and national income is higher, because when its value rises, there is increased production of goods and services in the country.
By transactional factors, the period of calculation takes into account only the current production, and to evaluate the assets in relation to market prices. He, too, is an aggregate measure of flow. Aggregate, because it measures total income earned by all members of the economy. Flow because it is a measure for a given period in time (semester, year, etc.). Ie, GDP aggregates all goods and services produced in a given period of time in a given country.
Importantly, they are only counted in GDP final goods produced in the economy, for the simple reason that we would be incurring double counting if we told an intermediate good and the final good in which the latter was used as the intermediate good already built the price of the final good. To add all of these items their market prices, so that a unit of a more expensive item contributes more to GDP than the same unit of a cheaper item are used.

2.5 - The Market Demand

As mentioned in the previous chapter on the import and export so happens to organizations when they seek and demand market to produce goods and services not substitutes for the allocation of resources often scarce. When it comes to technology, the primordial mass communication factor is the internet, a medium in which 99.99% of the companies use.
So says CHARLES B. WANG, Chairman of Computer Associates International, Inc., the world leader in mission-critical and business software, Techno Vision II in his book, a guide for professionals and executives master the technology and the internet. So does mention of using the internet as the primary means of communication of universal mass. Mr. Wang founded CA in 1976, starting a company with three partners, with a single product and a simple idea: that the CA currently has 9,000 employees in more than 40 countries. The CA software is the computational basis of hundreds of thousands of businesses worldwide.
Computer Associates International, Inc., is headquartered in Iceland, New York. This is an example of demand and market demand, it focuses on the need for companies to expand, through computer technology, the framework of commodity production for the satisfaction of their needs.

2.6 - Fission, Fusion and Incorporation of Organizations

The split is a transaction whereby a company transfers parts of its assets to one or more companies incorporated for this purpose or existing extinguish the spin-off company, if any version of all of its assets, or by dividing your capital if the partial demerger (article. 229 of Law 6,404 / 76). A fusion is an operation that unites two or more companies to form new company, which will succeed to all their rights and obligations (art. 228 of Law 6,404 / 76).
We note that, in the merger, all societies merged extinguished, to give place to the formation of a new company with separate legal personality of those. The acquisition is the operation whereby one or more companies are absorbed by another, which succeeds to all rights and obligations (art. 227 of Law 6,404 / 76).
In incorporating the acquired company ceases to exist, but the developer company will continue with its legal personality. Some societies see, this type of operation, a business opportunity, risky, but it will bring good results in the market, or bad depending on the organizational point of view.

2.7 - Analysis of the Advantages and Disadvantages

The Merger, Demerger and Merger between organizations on the one hand it is considered a good option on market expectations, as much has been discussed about the formation of business groups aimed at the same goal, which often make that many societies tornem- are dependent on each other to settle in the market.
The "Portal Exame" reveals an impact of a possible merger between Sadia and Perdigao, because for the experts, the business would be excellent, bad for the rivals, neutral for consumers. With this type of segment, according to experts, would be beneficial for both companies that report in Brascan brokerage said the synergy gains would reach 2.2 billion reais and would bring an increase of 23.4% in the value of market the two companies together.
According to Santander broker, which works independently of the bank, the greater synergies would be mainly on logistics and transport operations, providing greater efficiency in product distribution, but is an advantage. On the other hand, could be a disadvantage in relation to food prices, but would become more expensive, and disadvantage the consumer.
In the case of the union of Brahma and Antarctica breweries, which led to the creation of AmBev, the company that owned over 60% of the beer market, it was necessary to sell assets as five plants and the Bavarian brand.

2.7.1 - Influences on the Development of Internal Market and Foreign Country

As the previous chapter, the companies presented influence both the internal market and the external, because in international terms, is equally no doubt as to the relevance of the operation. Sadia, Perdigao merger could give rise to the largest processor of chicken in the world by revenue, according to a survey of economic consulting. Adding the results of the two companies in the 12 months to September 2008, net revenues of both would be close to 9.5 billion dollars, an amount above the 8.52 billion dollars recorded by the world leader in the poultry segment, Pilgrim's Pride , that in international terms.
The study also shows that the "Sadigão" would be in tenth place among the largest companies in the food sector in the Americas. The first ranking Economática is occupied by American ADM, with 78.32 billion dollars in revenue in 12 months. Following appear Kraft Foods, Tyson Foods, General Mills, Sara Lee, JBS-Friboi, Kellogg and Dean Foods.
"The deal would be good for the country as a whole, particularly on an international scale," says Ruy Santacruz, former adviser to the CADE. With BNDES and state pension funds such as Previ as partners, the company would become a great green-and-yellow multinational - something the government never hid look favorably. For Sadia, who in 2008 had the most miserable year in its history, would be a more than healthy outcome.

2.7.2 - an Example and Main Current Economic Influences on the Market

Some basic examples of this type of process, were investigated in "Portal Exame". Societies that influenced the development of the market, sought corporate incentive to follow similar rhythms as: Ricardo Eletro and Insinuante retail segment; TAM, TAP Portugal and Angola's TAAG would make sense for the Brazilian airline; Totvs and DATASUL software market; Itaú and Unibanco in the financial market, among others. Both seek marketing growth in different segments, but with ambition at bargain price and best quality for the satisfaction of human needs.

3 - Conclusion

Based on the development of this work, as well as a critical and historical-scientific view of organizational and economic events, we can conclude that companies are more attentive to economic problems and seek their place in the market. When the productive agents perform successfully the organization, planning, coordination and control in firms, positive results will have on the domestic economy (microeconomics) and external (macroeconomics), thus making a high rate of industrial GDP. Unlike this, organizational disruption, causing economic disarray.

4 - References

BARKER, E. The Politics of Aristotle. London, Oxford University Press, 1958.
SHEEP, ERYMÁ. Library Counter. Tax aspects of Accounting, 1946.
FREITAS, EDUARDO. Recent globalization. Available at: and
SOTELO, CARLOS. Business groups (São Paulo, 2006). Available at: Accessed on May 25. 2006 05:04.
SOUZA, VERENA. The impact of a merger between Sadia and Perdigao, Portal Exame. Available at:. In access: 15 May 2009 10:00 am.. 4
SERRANO, FABIO MARTINS. GDP - Gross Domestic Product. Compass Investor. Available at: Accessed on 16 Jun.2009.
WANG, CHARLES B. Techno Vision II, New York, The Death of Common Sense, 1997-1988.


    0 of 8192 characters used
    Post Comment

    • HenriqueBarreto profile imageAUTHOR

      Henrique Barreto 

      4 years ago from Brazil

      Hi, HSchneider!

      Thanks a lot for your comment! Great, this is all right.

    • profile image

      Howard Schneider 

      4 years ago from Parsippany, New Jersey

      Excellent analysis of the many complex factors that businesses need to consider and deal with, Henrique. It takes an amazing synergy of efforts to do it right.

    • HenriqueBarreto profile imageAUTHOR

      Henrique Barreto 

      4 years ago from Brazil

      Dear Ms Dora,

      Thanks so much for your feedback! I liked your recent HubPages.

    • MsDora profile image

      Dora Weithers 

      4 years ago from The Caribbean

      Definitely complex for those of us not directly involved in high stakes economics; hope those who are will read and gain the benefit of your knowledge. Thanks for the research.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)