ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Viability of The U.S College Athletic Recruiting Industry for Investors

Updated on August 4, 2022
Nyamweya profile image

Nyamweya is a global researcher with many years of experience on practical research on a diversity of topics


The General sports industry in America is a potentially a recruitment industry that is projected to grow to by $145.3 billion by the year 2015. The industry is further set to flourish with a number of opportunities in different areas such as marketing, sports media both social and traditional, sports facilities and educational institutions which are arguably growing at a tremendous rate. However, potential investors In this industry should understand that although there are many opportunities in this sector, they should also prepare for the intense competition.

In the past three decades, there has been a tremendous development and growth of sports management and recruitment agencies around the country. These management, education and recruitment entities have gained ground on educational institutions such as high schools, colleges and universities. Since 1980 to 2010, the number of sports management programs, as well as recruitment entities has been continually rising to more than 500. This rise had made these sports to be easily accessible to students, as well as potential sports business entrepreneurs and professionals to find the right college that that harbors their preferred sport.

College athletics

The trend of male, high school football and basketball players in America

There are many students in high school, both male and female who involve themselves in playing different types of sport. Those who become effective in their specific sport at the college level must have a good start at high school. It is essentially true that most high school athletes do not find the opportunity to play. In most cases, chances of a student earning an opportunity of playing football, baseball, athletes or basketball is based on the grades earned, as well as the potential in playing the particular stop.

According to the estimates by the NCAA, there are few chances and opportunities for students in playing at the preferred sports at the collegiate level . In particular, only a small number of athletic players (3%) get chances of playing at the college level. However, these figures do not take into consideration the available opportunities in the lower division of NJCAA, NCAA and NAIA.

The high number of boys participating in various sport activities in high school translates that there is high opportunity for college sport recruiters in this industry. In the year 2000, the number of youth in America who participated in a specific sport was found to be 54% of children who were between the age bracket of 6-7 were active members of various sports teams in high schools. A national survey of children’s health conducted in 2013 found out that among the youth of age group 10-17 years, the participation of sport in these age group had jumped to 59%. Moreover, this participation was also projected to increase on a regular basis. A similar study by Rosandich produced both positive and negative news. The study findings showed that the participation of team sport was at its peak at the age of 11. Further, the study identified basketball as the single most popular team sport, but which has not received good participation from both boys and girls.

A related study produced a mixture of good and bad news. It revealed that team sport participation peaks at age 11, basketball remains the most popular team sport, and participation in sport by girls has never been better, but frequent participation by both boys and girls in team sports is declining. A closer look, however, reveals a host of problems. Perhaps the most alarming statistic is that by some estimates, over 70% of participants drop out of youth sport programs along the way to high school. Speculation is rampant as to the cause, but no clear pattern has yet emerged. Possible causes of youth dropouts in sport include the following. Studies have also confirmed that in regard to gender, boys have a more likelihood of participating in sport at any age group and more likely to engage to multiple sports as more of these boys had a tendency of aviding sport participants. Many girls had a tendency of engaging themselves in sports later in life when compared to boys.

Involvement of Parents and Guardians on College Sport and Athletic Recruitment

A survey conducted by Rowley (2010) found that the dynamics of league change and expansion have highly contributed to the rising gap between parents who are unconcerned on their children’s sporting endeavors and those who are interested on the same. The author’s notes that activism and sensitivity of parents in this matter plays a role on the kind of colleges the students choose to attend.

However, in the perspective of U.S, the involvement of parents in their children’s sport has drastically fallen. According to a survey by the U.S Department of Education, several reasons can be citied on this lack of parental involvement in youth sport. Key among them is that many parents have an attitude that children should only concentrate on education matters and not sporting matters.

A national survey conducted this year on the concern of parents on their Children’s sports revealed many concerns in relation to youth sport with variables such as recruitment of these youth to specific colleges, cost of participation and the interaction of coaches with these youth. This report established that over ten parents who had children in high school were very much concerned on the quality or behavior of their youth coaches, and the colleges their children could get the best training. In fact, 61% of these children called it a “big concern”.


Demographics for parents with children playing basketball, football or atheletics are unavailable

Sports Recruitment Organizations

Currently, there are various organizations, both local and online recruitment services which are conducting the services of high school recruitment. Among these are,,and 247sports among others. In essence, college recruitment services is an ever rising industry which offer facilitation for high school youth and their parents to find the right colleges for their sport. Companies that offer online services such as,,and 247 sports, Star Sports, among others offer links and tips to NCAA associations as well as other packages at a fee. Some of these packages include talent evacuation, connecting players with other professionals around the country, video preparation among others. Other local agencies include but not limited to College Prospects of America, Athletic Scholarship Recruiting Services, and ICAC Sports which are major players in this industry.


In conclusion, the college recruiting industry is potential one for would be investors. Despite the huge competition in this sector, there are still many factors that make it a potential one.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)