Men and Women Shopping Behaviors
Men and women brains think differently. Same is the case in shopping. Men and women have different shopping behaviors and patterns. If we see around we will realize that women are more eager to do shopping with respect to men. You will find a very few men who will say that they love shopping, but on the other hand, it’s hard to find out of women who hates shopping. We are discussing men and women shopping behaviors in this article. Hope you will like it.
There are many companies in the world which are basically known as research companies. Huge retailers get the services of such research firms in order to know about the target audience, their buying habits, their source of income etc. the main purpose of conducting this research is to get to know about the potential customers. Giant’s retailers get a lot of help from this information. They mold and inline all their strategies and marketing plans and different operations to attract maximum customers and to get as much benefit as possible in the form of sales. The information that is given by the research companies to retailers may be for each individual potential customer. This might involve, the customers (men women both) age, their preferred brands, their favorite location? With whom they often shop? Where they like to park their cars etc.
One technique is observation. Every customer entering into store is observed until they do not shop, or they feel that they are being observed. One thing you should keep in mind is that if customer is aware, that he/she is being observed, then customer might change his/her shopping pattern, and the information collected after analysis might not be correct and valid. So it is important to carefully observe the customer if you want to get the accurate information about the shopping patterns of customers and want to make future plans and strategies. A similar type of research study has revealed that men and women have different shopping patterns.
Men shopping behavior:
It is general behavior of men that they usually shop alone. They do no care about the sale items. They do not spend a lot of time on price comparing. Men do not bargain a lot with the sales person. For men shopping is just achieving a goal or a mission. As they finished with shopping, they immediately try to leave the shop. They don’t have issue like this color no that color. This contrast no that one etc. study shows that men get more easily convinced with the sales guy of the store. 30 % percent of men’s shopping decisions depend upon the opinion of the sales person.
Men do not carry friend with them fro shopping normally. As we have read before shopping is just like a mission for them, they want to finish this hectic process as early as possible. They do not want to take too many opinions of friends because this extends duration of shopping, so they prefer to shop alone.
Women shopping behaviour:
Shopping for women is just like going for picnic. Women love to do shopping and they prefer to carry as many girl friends as possible. It is observed that for women shopping is just an event to get together. They do not only shop, rather they keep on eating fast food and drinking different juices. Women prefer to go shopping with girl friends rather than spouses. Women took allot of time while shopping. They care for each and everything. Like color, quality price, size and how it looks on them. They want to try each and every color they like and want to get comments of their girl friends. They spend a lot of time on trying to check size. They are very passive at shopping. They can’t select a thing quickly; they need to get satisfaction of their friends as well. And women love to bargain price.
One more interesting fact, you must have observed some chairs for rest at a good location in big retailer stores. At first you might have though that they are for old people to rest or they for the purpose of keeping shopped things or bags etc. But, actually they are for men…because men need somewhere to sit calmly, get relax and wait for their spouse. You will observe more men then women on such chairs.
In the last we can say, men and women shopping behaviour is greatly different. Men want to finish this task hurriedly, while women love this job and it’s difficult for them to leave the store. Giant retailers should focus on both type of shopping behaviour so that they could attract both men and women to their store.