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Personality Theory for Real Life (The Color Code and other motivations behind our actions)

Updated on June 29, 2011
This is the Book written by Dr. Taylor Hartman. I would highly recommend reading this book. It will give a more in depth view of the colors as well as tips on how to interact with other types.
This is the Book written by Dr. Taylor Hartman. I would highly recommend reading this book. It will give a more in depth view of the colors as well as tips on how to interact with other types.

The Color Code (some versions of the book titled The People Code)

Have you ever wondered why in the world a friend of yours made such a seemingly crazy decision? Most likely there have been many people in everyone's life that have wondered that same thing. The funny thing is, most people are not insane and their decisions make perfect sense to them. It is very difficult to understand where they are coming from until you know, well, where they are coming from! I have very much agreed with what Dr. Taylor Hartman explained in his bookThe Color Code and his theory behind our core motivations.

It's an interesting read. He gets down to the point. I will start with this personality theory because everything else centers around our core "color" or motive.

RED (power)

BLUE (relationships/ intimacy)

WHITE (peace)


If you're wondering how this information is practical here is a statistic from the color code website (

✔ Eighty-five percent of people fired last year were let go because of relationship problems at work.

Because these core motives affect the actions we do, people with the same color respond in similar ways. For example:

  • Reds tend to hide their insecurities tightly. This is because they see their weakness as a threat to the power they seek.
  • Blues tend to be the only color that reveals their insecurities in the opinion that the display of weakness is worth the relationship that stems from this.
  • Whites tend to withhold their insecurities as to not upset the balance and peace of things, and
  • Yellows tend to (loosely) hide their insecurities so more people will like who they are and have more fun with them.

The real application here is how to interact with people of another type/color in ways that will benefit each person equally with the least amount of miscommunication possible.

In a YELLOW/ RED relationship a RED might become frustrated over the yellows irrisponsible and unfocused nature while the YELLOW could potentially become exasperated with the REDs buttoned down negative attitude. However this team can work very well together when focusing on where they can fill in the gaps for each other.

  • RED's need YELLOW's to "cheerlead for them" and "teach them charisma"
  • YELLOW's need RED's to Focus and Praise them.

It is a matter of understanding what each person needs most.

If you want to take the test and find out what color you are go to, this test is free if you want only your primary color (your main motive) without your secondary color(your learned and or background behaviors). The test will also give you a deeper look into what your color actually means.

Myers Briggs and the Color Code

Myers Briggs is a popular psychological test from the Jung personality theory. In this theory there are 4 different letters you can have that all represent separate characteristics.

  1. I/E is introversion and extroversion, basically how you recharge your mental batteries; with your self or with others.
  2. N/S is iNtuition/ Sensing. This part of the label is more difficult to define than the other 3. Sensing is paying more attention to the physical world through the 5 senses. iNtuition, on the other hand focuses on the interpretation behind the actuality.
  3. F/T is Felling and Thinking. This is whether you make decisions on a logical basis or take each individual situation and based on the circumstances and how it will affect other people decide.
  4. P/J is Perceiving and Judging. Perceiving people will try to leave options open, while Judging type prefer to get things decided.

There is not a clear cut motivation or color for each type, but there are some common themes for each. For example, because Reds and Whites work on logic and Blues and Yellows work on emotion it would be more common for a Red or a White to have the "thinking" characteristic, while a blue or a yellow would be more likely to have a "feeling" one. The colors do not separate intraversion from extroversion. There are both introverts and Extroverts in every color category.

There is plenty of variation in what color and Jung types people are. As a Blue INFP I have met many other Blue ESTJ's. Remember that the colors are just what motivates we to act and not necessarily how we act.

A good way to learn more about how to work with different Jung types is to become involved in an email or forum for what ever type you want to learn about. There are plenty of these types of groups and blogs online. is a great place to go if you are interested in learning more through personal experience.

Here are some other places to look:



Color Chart

Relationships/ Intamacy
Hide Insecurities (tightly)
Share Insecurities
Withhold insecurities
Hide insecurities (loosely)
Want's to look good (intelectually)
Wants to feel good (about self)
Wants to feel good (inside)
Wants to look good (socially)
"your gene pool could use a little chlorine"
"Leave me alone, I'm having a crisis"
"I used to be apathetic, but now I just don't care"
"Hard work might not kill me, but why take the chance?"
Active and Productive
Emotional and Admired
Peaceful and Diplomatic
Happy and Fun
Insecure and Non-assertive
Self centered and uncommitted
Insensitive and Selfish
Doubtful and Dependent
"King of the Jungle"
"Lead, Follow, or get out of the way"
Demanding and Critical
This table was made out of the preview of this book on amazon, not all of the book is displayed on the preview, so this is only a partial overview.

Color Type

What color are you?

See results

The Color Code

The People Code: It's All About Your Innate Motive
The People Code: It's All About Your Innate Motive

This is the newer version of the color code.



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    • profile image


      5 years ago


    • profile image 

      7 years ago from upstate, NY

      mikaylab93- I saw your name on Ms Dee's INFP Hub, so I thought I would check out the Hubs of a fellow INFPer. I love the Myers-Briggs personality descriptions, its a hobby of mine to figure out most everybody I come across. I'm going to have to check out the color codes test, although I think i'm a blue like you.-WBA

    • mikaylab93 profile imageAUTHOR


      7 years ago from Middleton, Idaho

      Your Very welcome Martie. I very much agree, everyone has their own "reasonable" thought process, it's just a matter of figuring out why and where they are coming from so you can know what they are actually trying to achieve. As Jimmy Wales said, "Most people are good. They may not be saints, but they are good." Thank you for the friendly reception and welcome.

    • MartieCoetser profile image

      Martie Coetser 

      7 years ago from South Africa

      “Never judge the doings of others when you don’t know their reasons.” Many, including my cousin, already put this motto of mine in words, so I can’t claim it as my own.

      A statement in your hub: “Eighty-five percent of people fired last year were let go because of relationship problems at work.” Because I know what I know, I have to add: “The other 15% resigned because of relationship problems.”

      I regard Myers Briggs personality test as one of the best if not the best.

      Thanks for this lovely article (hub), and welcome to HubPages.


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