Green Color Psychology
How do you feel about green? It's the color of...
Green is Healthy
Green is the color of youth, growth, fertility, inexperience, hope, and new life. And with good reason -- look out the window, and what do you see? Probably foliage in different forms, even in an urban setting. What could represent growth and life better than living plants? In fact, when studied it was found that food displayed in a green light was perceived as far more appealing than food drenched in other hues of light.
Pop culture has also introduced us to the color green within the confines of living organically and in a sustainable way. Besides the prettiness of leaves, hope for the future is what continues to drive this cooling color forward.
But green is also known as the color of envy and superstition, probably because envy and superstition can also grow like weeds if left unchecked as well!
So harness the goodness of green for yourself by surrounding yourself with the positive vibes it can provide. In fact, paint producers Sherwin-Williams picked the bright green "Argyle" as its favorite hue for 2012. Since green also symbolizes self-respect, there's really no way you can lose with this one.
Cool, nature, sky
Clear, St. Patrick's Day
Quieting, refreshing, peaceful, nascent
Ghastliness, disease, terror, guilt
The Color of Growth
If foliage can represent growth, it stands to reason that if money is green, perhaps that could grow, too!
Therefore, in marketing the color green is popular because it does inspire these thoughts of possibilities. Green is also a cool color and symbolizes stability (again, think of long-standing trees), meaning it can balance a brighter, warmer color like orange, the color of movement.
Darker shades of green bring to mind the dollar and viewers (however abstractly) envision affluence and wealth spread before them.
Treating Disease with Green
Practitioners of the Ayurvedic chromatherapy (healing with color), believe green has the following properties:
- It is neither alkaline nor acid and is therefore a neutral color.
- It is cooling, soothing, and calming both physically and mentally.
- Green dilutes the capillaries and produces a feeling of warmth.
- The color green acts as a sedative and is helpful for insomniacs, exhaustion, and those suffering from irritability.
- The psychological effects of green include loosening and equalizing the etheric body (aura, or human energy field).
Decorating with Green
Realistically, the easiest way to decorate with green is to use plants, either natural or artificial. However, if you dislike plants in general or have a brown thumb, consider carpeting the living areas of your home in a deep green. It will remind you of a cool forest floor.
Alternatively, choose botanical prints or employ paint creatively. Go with your gut and choose your favorite shade, even if it's bold. Or, use multiple tones of green with a single type of wood to create a soothing space reminiscent of nature. Try:
- A deep green sofa with interesting throw pillows and a medium green area rug
- Soft green paint on your bedroom walls. It will relax you and make you feel safe.
- Fun graphical prints in various greens
Facts About Green
- The color vision of fish has been researched extensively and it has been found that the lightest color fish can see is green.
- Biologically, green light can slightly weaken the human metabolism.
- Green is among the best "smelling" colors (people are more likely to assign a scent to green than for example, gray).
- A baker tried to market pale green bread to its regular customers, but none were interested.
- Green, with its soft focus and lack of angles, suggests the form of the hexagon or icosahedron.
- Green Roman Catholic vestments signify the hope of eternal life.
- In ancient heraldry, green stands for growth and hope.
Amber, Reuben, Color Therapy. Aurora Press, New York, 1983.
Birren, Faber,Color Psychology and Color Therapy. Citadel Publishing, New York, 1950