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SEO for MSN: Online Factors

Updated on November 8, 2009

 

Results for using MSN have high potential; both for speed and consistency, but only if you follow the right set of rules.  MSN does not apply the same aging delay types as Google and Yahoo!.  This just means that you get palpable results as soon as you reindex your site and as fast as the rate in which your incoming links get picked whenever you change your content. The difference of MSN from Yahoo! and Google is that the other two age both domains and links. This makes for a huge difference in efficiency, as it’ll take a lot more time for the results of any changes you make to manifest.

Additionally, a comScore Media report says that the MSN users are 48% more likely to actually buy a product or avail of an online service as compared to other Internet surfers.

All search the big search engines have two fundamental areas that you must address so you can get those top rankings: online and offline factors. This article will discuss online factors.

Online factors are a bit difficult to keep track of because they change frequently. Obviously, the trends online shift faster because information moves around so fast.  Instead of a set of specific factors, this article will cover how you can identify what factors to look out for. MSN Search does not exactly zap weekly algorithm reports, so the only way is the usual: research and test sites. Remember that details matter.

Page content must be perfect, in the sense that it has to be recognized by the search engines and the algorithms. On top of that, it still has to be written in a manner that is clear and appealing to whoever you imagine your target viewers would be—keywords aren’t everything. Of course, the algorithms change almost weekly so get a keyword density analysis tool so that you can synchronize your density with that of the current top ten.

An efficient internal linking structure is also important, as it allows the search engines to easily navigate your site for references. If you intend to use image-based links, try to have some text links in the content or the footer.  These text links allow you to tell spiders what a specific page is about with anchor text.  Also, take some effort in putting quality content in your site.

Lastly, and perhaps most importantly, pore over those titles. Your page and article titles weigh heavily in the algorithm and also, they allow give potential site visitors a peek into your site—and that peek is mostly all you need to get them to go all the way in.

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