ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

TNC's - Case Study McDonalds

Updated on January 4, 2013

Official McDonald's Logo



Globalisation is defined as the process by which people their cultures, money, goods and information is increasingly transferred between countries with few or no barriers.

McDonald's is a company which is at the forefront of globalisation.
McDonald's started in 1940 in San Bernardino, California, it now operates in 119 countries across the world with 33,500 plus stores.

McDonald's Beer


Social Impacts

One of the most obvious impacts McDonald's has on the countries it expands into is the sharing of Western Culture. McDonald's started in America and has now expanded to 6 continents worldwide, bringing with it new diets not previously seen in these countries.

The introduction of another culture can result in the loss of some traditions. In this example, the introduction of fast food made lead to loss of traditional foods. However McDonald's does vary its Menu from country to country to take into account national tastes called Glocalisation. Such as beer available in Germany.

One possible effect of McDonald's expansion could be an increase in the obesity rate of these countries, The united states is the country with the highest obesity rate and is the country McDonald's originated from, this is not solely McDonald's however but the overall 'fast food' culture.

Another social impact is the lifestyles of the workers in 2000 accusations were made against McDonald's that sweat shop labour was being used in factories creating happy meal toys in Shenzhen. Although McDonald's denied that they new anything about the illegal labour the accusation damaged their reputation.

However McDonald's has also tried to create a positive image the idea of corporate responsibility such as the Ronald McDonald house charities that offer help and support to families with sick children through independent charities supported by McDonald's. Through the money donated they have made 400 rooms for families every night of the year.

McDonald's also offer some employees that chance to acquire qualifications while working there.

Economic Impacts:

McDonald's employs more then 1.7 million people, and train their employees in the U.K they offer employees the chance to gains qualifications from apprenticeships up to foundation degrees.

"A job with us offers a culture of flexibility, opportunity, equality and development. Our employees come from all walks of life, but share a common approach: positivity."

In 2011 McDonald's net income was 5,503,100.

Environmental Impacts:

One environmental impacts that sticks in peoples brains is the allegation that McDonald's fuels that deforestation of the Amazon. In 2006 Greenpeace published a report called "Eating Up the Amazon" this traced soya beans grown in illegally deforested areas to McDonald's used as chicken feed and then served up as Chicken McNuggets. Again McDonald's denied these claims.

McDonald's tries to reduce there environmental impacts in the U.K with the following policies:

Bins provided outside each store and little patrols at least twice a day outside each restaurant to pick up any litter. However this litter is not recycled it is often sent to landfill.

75% of company owned McDonald's restaurant recycle all their cardboard. This figure is planned to increase to 100% in the following year.

Used cooking oil is collected and reused as bio-diesel to power the McDonald's Delivery fleet.


    0 of 8192 characters used
    Post Comment

    • profile image


      3 months ago

      this is rubish and is not helpful

    • profile image


      12 months ago

      boo Daniel

    • loquacious-mare profile imageAUTHOR


      4 years ago from Isle of Wight

      McDonalds started in America, if that is what your looking for!

    • profile image


      4 years ago

      this didn't help me with what country the tnc started for mcdonalds sorry :(

    • profile image


      5 years ago

      This was an extremely helpful article. Thank you very much.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)