ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Three Types of Emotional Belief

Updated on October 5, 2014
Thomas Swan profile image

Dr. Thomas Swan studied cognition and culture at Queen's University Belfast. His work explores theories of emotion, attention, and memory.

Do emotions really have no effect on the beliefs we form?
Do emotions really have no effect on the beliefs we form? | Source

How Might Emotions Influence Beliefs?

It is widely accepted that our beliefs about the world shape our emotional states. If we believe someone is to blame for our problems, we exhibit anger. If we believe there is danger on the horizon, we exhibit anxiety. In fact, psychologists have devoted an entire theory to the ways in which beliefs preface emotions (cognitive appraisal theory). Far less effort has been spent exploring the ways in which emotions influence the beliefs we form. As such, this article will describe three types of emotional belief that deserve further investigation.

On a purely conceptual basis, if we know that beliefs about stimuli in the environment shape our emotions, then we know that as the behavior of the stimulus changes, our beliefs must be updated accordingly. Clearly, our initial emotional reaction to the stimulus will inform the updating process. The three examples that follow will elaborate on this concept, before a generalized theory of emotion-based belief formation is discussed.

1. Attribution Theory of Emotion

The emotions we experience are sometimes difficult to explain. Indeed, as emotions are naturally evolved states, their triggers are often automatic. When we fail to consciously identify the cause of our emotions, we can form new beliefs in order to justify them. This is called emotion attribution.

For example, feeling jealous when your partner is talking to someone else may lead to the belief that they are having an affair. This might contribute to overly suspicious thoughts about things like stray handkerchiefs or frequent showering. In the unlikely instance that your partner is cheating, the subsequent distress may lead to the belief that all members of the opposite sex are untrustworthy.

Believing someone is to blame leads to anger, but can anger also preface blame?
Believing someone is to blame leads to anger, but can anger also preface blame? | Source

Furthermore, envy may cause us to readily accept hurtful gossip about celebrities, or lead us to despise the methods used by people to acquire the envied goods (e.g. bankers). Feelings of guilt frequently lead to an unnecessary acceptance of blame, whereas misplaced anger causes people to find others to blame. Anxiety can lead one to interpret events as threatening, while a happy person will be more optimistic. Finally, love may generate a belief that one is loved in return, or convince us that the loved person has admirable qualities.

These are all examples of emotion attribution, and they occur when an emotion is based on intuitive beliefs that are not the subject of conscious thought. As a result, the mind forms or changes beliefs in order to make sense of the emotion. In general, pleasant emotions are likely to be attributed to success, while unpleasant emotions are attributed to failure. Though both types of attribution can form new beliefs, attributing failure leads one to change existing beliefs, while attributing success tends to reinforces their validity.

2. Mood Attribution

Moods last far longer than emotions, though they are typically saturated with the signals of a particular emotion. For example, depression includes a degree of unresolved anxiety, while hostility is punctuated by unresolved anger. Psychologists might describe moods as states in which the cognitive appraisal process is incomplete, leading to feelings that endure. As a result, the initial cause of the mood is largely forgotten.

Therefore, much like emotion attribution, the mind may attempt to explain a mood by attributing it to people, objects, modes of thought, or events within one's current environment. For example, a depressed mood may cause one to think pessimistically about current events. In general, the mind will attribute the mood to whatever appears to be the most likely cause.

Mood attribution can be eliminated if the object of the mood is identified. Individuals who attend to their feelings; have clearly defined meanings for their feelings; or have their feelings brought to their attention will be more likely to eliminate it.

Mistrust is a type of sentiment.
Mistrust is a type of sentiment. | Source

3. Emotional Sentiments

Sometimes the mind will store experiences as emotionally-charged memories, such that reliving aspects of the event causes the emotion to resurface. When the emotion resurfaces or is recalled, the mind may try to make sense of it by forming new beliefs (like emotion attribution). For example, an experiment showed that people who were angry with another person for making an error were likely to form negative beliefs about the person’s trustworthiness. As a result, subsequent encounters with the person caused the anger and mistrust to resurface.

These latent memories are called sentiments. They describe `events of concern' in which an emotion forms part of an effective strategy for dealing with the concern. Thus, when the emotion is relived, it works as a shortcut to bias thinking in a useful way. For example, when you see someone that has wronged you in the past, your anger may resurface, putting you "on guard" for future transgressions.

Sentiments usually apply when the cause of the event is a person or animal. This is because living organisms have dispositional tendencies (e.g. an inconsiderate person or an aggressive dog). Sentiments are also likely to form when the emotion is seen as particularly useful, the event is likely to reoccur, or there is social encouragement for having the sentiment (e.g. other like-minded people have the same sentiment).

People who were made to feel sad wrote down negative self-beliefs.
People who were made to feel sad wrote down negative self-beliefs. | Source

The Affect Infusion Model

The ways in which emotions influence beliefs depends on one's mode of thinking (cognitive processing), which depends on the type of event (stimulus) that triggers the emotion.

When a stimulus is simple to understand, largely irrelevant, or there are insufficient cognitive resources for thinking about it, we engage in a mode of thinking called heuristic processing. This involves forming a belief quickly using whatever shortcuts are available. Thus, examples include emotion and mood attribution, which both use emotional arousal to infer new beliefs.

When a stimulus is difficult to understand, important for personal goals, and there are sufficient cognitive resources, we engage in a mode of thinking called substantive processing. This is characterized by extensive information gathering and interpretation, and an effort to relate the stimulus to preexisting beliefs and knowledge. This extensive use of memory increases the chance that emotionally-charged information (such as sentiments) will be incorporated into thinking.

Therefore, both heuristic and substantive processing are capable of creating new beliefs that are biased by the emotion being felt. Unpleasant emotions lead to unwelcome beliefs, while pleasant emotions lead to happier beliefs. This is called the Affect Infusion Model. In contrast to what may be expected, substantive processing is better at generating affect infusion, suggesting sentiments are particularly important for influencing beliefs. This also means that complex, atypical, and uncertain stimuli are more likely to lead to affect infusion. As a result, anxiety (which is caused by uncertain stimuli) may be an effective emotion for generating new beliefs.

Example of Motivated Reasoning

When someone becomes aware of their negative emotional state, their mode of thinking may switch to motivated processing (also known as motivated reasoning). This involves a search of internal and external information in a single-minded effort to reverse the unpleasant effects of negative affect infusion. For example, an experiment found that people who were made to feel sad formed beliefs about themselves that were infused with negativity. However, after a few minutes, these beliefs spontaneously changed to become more positive. Interestingly, discussing the negative self-beliefs within a group increased the rate of motivated processing.

In summary, the affect infusion model shows that emotional states can create congruent beliefs, but only up to a point. At some threshold, motivated processing instigates homeostatic mood management. Indeed, if affect infusion could continue unabated, there would be costly maladaptive consequences.


In recent years, the most innovative advances in psychology have come from cognitive psychology. Unfortunately, this has led to a focus on cold cognitions, in which emotions are viewed as distant products of cognitive processes. However, it's clear that an intricate interplay exists between cognition and emotion. Indeed, beyond their direct effect on beliefs, emotions are the cause of numerous cognitive biases that affect our attention and memory. As a result, these biases influence the information we assimilate, and the beliefs we subsequently form. Thus, without a renewed focus on emotional beliefs, cognitive psychology may prove to be a limited explanatory tool.

© 2013 Thomas Swan


    0 of 8192 characters used
    Post Comment
    • Missy Smith profile image

      Missy Smith 

      4 years ago from Florida

      I love this article. I've always been interested in psychology, probably because I analyze everything. I identify with this. I used to be one that attributed to my emotions; I made mountains out of mole hills, if you know what I mean. I would think just like you pointed out; if my boyfriend talked to someone else, I would wonder if he was having an affair. Especially, if he got in the shower straight after work or something like that. I absolutely hated this part about me, and tried never to let my jealousy show. This was in my twenties. Over the years, I would stop and talk myself through things like that with a logical way of thinking; basically, just get out of the negative and place myself in only positive mind thoughts. Even if it was to happen to be true, and he was cheating, I would not dwell and know it would all come out when it needed to.

      I get to your emotional sentiments, and just know that I am doing pretty well. Because let me tell ya, I have been done wrong in this lifetime by the people I love and trust more times than I care to count. However, somehow, I have found a way not to hold grudges. I do think it is all up to how we program our psyche. I am extremely grateful that I have noticed my ways of dealing with things. If I'm depressed, I don't bother showing it in daily life, I just put it in perspective and keep going. I'm happy to say I have found a way to release though; I now write poetry and get to release pinned up emotions. :)

      Your detailed thinking processes were all very interesting; really engaging article. I'm sure I'll be back when my time allows me to read more.

    • peachpurple profile image


      5 years ago from Home Sweet Home

      anxiety, emotional beliefs, sometime not able to control, is it addicted?

    • f_hruz profile image


      7 years ago from Toronto, Ontario, Canada

      On going self analysis and personal discovery should be part of a lifelong development program for any individual, if you ask me ...

    • Thomas Swan profile imageAUTHOR

      Thomas Swan 

      7 years ago from New Zealand

      Well, I'm not too well versed on CBT, but whatever is shown to be an effective treatment should be used as much as possible. I do agree with being able to master our emotions by locating the core triggers, and becoming aware of our emotions when we're experiencing them. If we understand why we act the way we do, we can begin to control it. So what I'd prescribe is more psychology in the school education system!

    • f_hruz profile image


      7 years ago from Toronto, Ontario, Canada

      Knowing all this, how important do you feel it is, to assist more individuals through cognitive behavior therapy to develop the kind of mental skill set, so a pre-processing of their emotions can take place in light of their latent bias, with the goal of raising their objective cognitive abilities?


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)