More and more attention is been given to the term "ASAP" i.e. as soon as possible, it is a generation that wants everything instantly. So more emphasis is given to junk food which is not good for health followed by more and more time spend on social networking sites. This is followed by the fact that how money can be made quickly and spent in the most lavish manner. Thus trends are changing, habits and tastes of the people are changing. So there is no time to read. Forget reading books, even there are websites that have good content, even those websites have to make constant changes in them in order to drive more traffic. This also means that a majority of the section of the audiences that use the internet includes also youth who are much more interested in activities like playing games, sending SMS messages, using the web cam and chatting. Thus there is no extra time for reading, hence the habit of reading books is dying.