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I would add profit as to a healthy bottom line and calling the kettle black is appropriate.
If the sky didn't turn black the stars wouldn't shine!
Not many people hate black hair, pearl black cars look elegant, black tie affairs and the famous black cocktail dress are staples in our society. Every business wants to be in the black! :)
Ironically it's also the color referred to as being profitable. "Our business if finally in the black!" or during this time of year it's about bargain shopping on "Black Friday" :) A color just is. We add whatever meaning want to it.