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"I think the issue has to do with the differences between what men and women consider to be a clean house. Most women are a lot more exacting in cleanliness than men are " - Very true! In the U.S. most things are done by choice.
Businesses cater to their customers. The vast majority of people who invest hours playing video games are (male). Most relationship articles/books are geared towards women. Why? Because (women purchase) 75% of these products!
Well, that would make sense if it were true, but studies have shown that 40-45% of video game players are, indeed, women. That's only slightly lower than the actual gender population ratio.
And then TV show viewership is pretty much equal.
I just read a Washington Post report which said women make up to 48% of "gamers". However there is one major caveat! They're counting women who play "candy crush" and "angry birds" on their phones as gamers! That makes the percentages misleading.
Well yeah, if you include trashy casual mobile games, the gap between genders becomes even smaller. I don't really consider them video games, anyway, as they're more Touch Screen to Win simulators.
You're right! Not every woman wants to do away with traditional gender expectations. However today at least they have a (choice) to follow tradition or pursue a progressive lifestyle. Equality for most women is about having the option.