I think it's a judgment call.
Just about anyone you may consider to be beautiful or handsome there are others who will say; "I don't think he/she is all that!" or "I don't see what the big deal is!" Some people live to point out flaws in others! :)
Some of the biggest selling editions of the National Enquire revolve around photos of female celebrities who are "caught" without makeup, exposing a stomach pooch, cellulite or spider veins. It makes some women feel better about themselves. The "competition" was only in (their) minds.
Having said that I also believe there are many folks who are just a few ticks away from going from average looking to beautiful/handsome.
I've seen people change their hair style, lose weight, go from wearing glasses to contacts, and change their fashion style. Suddenly they were turning heads everywhere they went!
Some people actually pursue mates who are ranked as "sixes' or "sevens" with the "hidden agenda" of converting them into nines or tens! ha ha ha
There was once a show called "Extreme Makeover" (not the home renovation show) that would practically re-invent people by doing everything from face lifts, breast implants, chin implants, dental implants or veneers, tummy tucks, gastric bypass, nose jobs, Lasik surgery, Botox shots, laser peels, and a variety of other procedures on one person!
At the end of the episode there would be a huge reveal of the person to family and friends who hadn't seen them in months.
Critics tore the show apart for perpetuating unobtainable beauty standards. This had some irony as without a doubt the show proved it was possible to "obtain beauty" if one has the financial resources.
In recent years there has been a movement to attempt to change what beauty is within the eyes of masses. The focus is on women rather than men for the most part. "Real women have curves" as if thin women are not "real women". Some beautiful people are automatically stereotyped as being "air heads", "stupid", "stuck up" or "narcissistic". God help the beautiful/handsome person who rejects the advances of someone!
By the way only average or ugly looking people are allowed not to be in a good mood!
Globally I believe there are tons of beautiful/handsome people around the world!