The media, as well as social & religious 'unrest' manifested the Kim Davis 'big deal'. Many people would simply resign a position if requested to participate in activities they have 'issues' with, religious, or otherwise. Ms. Davis declared that due to her respect for God's Word, she could not, would not perform the duty requested. Apparently, she does not wish to resign her position, and is willing to suffer the resulting consequences.
As far as the hypocrisy accusations go.. ALL Christians are sinners, guilty of any number of sins, including hypocrisy. The ONLY difference between Christians and their accusers? They confessed and repented of their sins, acknowledged, and are grateful that Jesus Christ paid the price for their sins, and are TRYING to be more like Him.