Money isn't everything to me, but it's required to live, so it's definitely important. I grew up in a family that was reasonably well-off until the economy crashed - then we lost just about all of it. I'm in the mindset of saving first, then paying bills, then enjoying the money I make. I've become very prideful of my money and have a hard time asking anyone for anything.
I think more people need to learn the value of the dollar. Someday I'd like a six-figure income, so I can live more than comfortably.